August, 2022

5 Ways B2B Companies Can Build Brand Trust

Marketing Insider Group

In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur.

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Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.

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Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

KoMarketing Associates

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success.

Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing

ANNUITAS

About ANNUITAS. Many of the most recognized global brands including Google, Airbnb, JP Morgan Chase and Goldman Sachs count on ANNUITAS as a trusted partner to help scale growth.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

The Role of UX in Conversion Rate Optimization

Webbiquity

Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

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Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

Has Marketing Lost the Ability to Tell a Great Story?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Has marketing lost the ability to tell a great story?

Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn

Content Marketing Institute

When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how. Continue reading → Company News

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martech

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

Vision Edge Marketing

Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments.

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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success

Content Marketing for Startups: How to Get Traffic Out the Gate

Marketing Insider Group

Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming – and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter – content marketing.

Three Advanced SEO Keyword Tactics

Webbiquity

Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts

Influitive

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

Email Client Market Share in July 2022

Litmus

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives.

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession

Influitive

According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing?

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully. Continue reading → Company News

How to Add YouTube Feeds to Your WordPress Site

Optinmonster

Want to add your YouTube videos to your WordPress site? Adding a YouTube feed to your website can build engagement on your website and grow your YouTube audience. If someone’s reading your blog content, chances are they might be interested in your YouTube channel as well.

8 Things to Check Before You “Optimize” or Delete Old Content

Marketing Insider Group

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.

8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” ” .

How to Create Content Style Guides for Multichannel Marketing

DivvyHQ

Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs.

Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Content Marketing Institute

A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get. Continue reading → Company News