[Youtube] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    I spend more time perusing the YouTube channels of Fortune 1000 brands than anyone ever should, and a lot of them are graveyards of 20-minute talking head interviews with fewer than 200 views. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing?
    [Youtube] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services.
    [Youtube] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Furthermore, Big Media—so often the source of a marketer’s future tactics—are already reacting to this troubling trend by working more closely with individual creators: CNN is pushing more personalities like Anthony Bourdain or YouTube sensation Casey Neistat. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Youtube] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. Here's a great example of how SXSW uses its captions efficiently: 7) YouTube. That's not entirely false -- as a video-hosting platform, YouTube should primarily be used to showcase a brand's quality videos.
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Youtube] Teenagers Can’t Get Enough Mobile Video
    hours of video per week on YouTube and other free online sources, and another 8.8 Media Millennials mobile video Netflix teenagers YouTubeI have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!”
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Youtube] 30 fascinating facts about organic vs paid social media
    Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 34% of marketers cite YouTube as their preferred social network. The number of YouTube channels earning 6 figure is up 50% year-over-year. YouTube ). Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
    [Youtube] The path to content success: Crushing self doubt
    More than a million followers on YouTube. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno. I met this amazing man while working on my book KNOWN: The handbook for building and unleashing your personal brand in the digital age.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Youtube] 8 How-To Videos We Love (and Why)
    In this post, we’ll explore just how popular these searches are on YouTube and what you can learn from eight how-to videos about how to make great teaching videos of your own. People are searching for videos to learn how to do things on YouTube. According to Think With Google , how-to searches are increasing 70% year-over-year on YouTube, and more than 100 million hours of how-to videos were watched in North America alone in recent years.
  • HUBSPOT  |  FRIDAY, APRIL 21, 2017
    [Youtube] How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    After almost 40 years on the air, SNL began publishing clips from the show on NBC.com and YouTube, where videos racked up millions of views and changed how the show was watched. Lazy Sunday" was released the same year a little video hosting site called YouTube hit the social media scene. Lazy Sunday" was watched more than 5 million times on YouTube in the first few days after it aired. Source: YouTube. Disclaimer: I love Saturday Night Live.
    [Youtube] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Most YouTube ads, for example, are skipped as soon as possible by millennials—assuming they’re even watched in the first place. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Youtube] 24 Growth Hacks to Try Today
    Are you planning a live stream, like a webinar or YouTube Live? Plus, many of these platforms can be shared on social media -- that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: 5) Connect with industry experts. 14) Tag your YouTube videos. For example, you might want your YouTube videos to show up in the search results for certain keywords.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Youtube] What Marketing Communications Should You Personalize?
    Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.
    [Youtube] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    YouTube to host videos. I recommend using YouTube Live to broadcast live videos and to host all videos to take advantage of its video SEO. A week before the live session, get on a call with the speaker to do a final check-in (the meeting was hosted using a private YouTube Live session so they understood how to sign in). Two recording options: Book an hour of their time to record the session via YouTube Live.
    [Youtube] Video Measurement Is Broken. Here’s How to Fix It
    Although he definitely would’ve been a YouTube star.). Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report.
    [Youtube] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
    [Youtube] Crossing the influence line: When does sponsorship destroy your reputation?
    Casey Neistat (pictured at the top pf the post today) is also an “influencer,” but he built his reputation as a YouTube entertainer and is now a true celebrity. By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader?
  • VIDYARD  |  THURSDAY, APRIL 13, 2017
    [Youtube] YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity
    May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move. YouTube annotations have never worked on mobile, and as the company points out, 60% of YouTube’s watch time is now on mobile devices. YouTube Cards.
    [Youtube] Social media never forgets. How YouTube killed the circus
    But the core reason behind the decline seems to be … elephants, and YouTube. The circus had survived two world wars, television, and an economic recession, but it couldn’t survive YouTube? How YouTube killed the circus appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. For 146 years, there has been a spectacular show traveling from city to city in America.
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Youtube] 15 Amazing B2B Examples of Interactive Content
    The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . . In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . .
    [Youtube] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    More than YouTube. You see, since YouTube was launched in 2005, video solutions have largely focused on video hosting. If you’re lucky, at least once in your career you will have an opportunity to work someplace truly special. For me, Vidyard is that place. As a chief marketing officer, one of my core tasks is to communicate stories that engage people.
    [Youtube] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).
    [Youtube] Why Personalized Videos Are Dominating Content Marketing [Interview]
    If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”. Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos.
    [Youtube] How to Use Influencer Marketing at a Fast-Growth Startup
    For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.
  • VIDYARD  |  MONDAY, APRIL 10, 2017
    [Youtube] 12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]
    Seen any great YouTube videos, How-tos, or any other type? If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset, more than a brand awareness tool, and that consumers are craving video content more than any other type.
    [Youtube] Why Social Proof Matters For Your Brand
    Post testimonial videos of “people just like you” on YouTube, with them explaining how and why the device worked for them. Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. Social proof, in short, is a way of convincing people to adopt certain behaviors, opinions or actions by providing a form of “proof” that this is the correct or normal thing to do.
    [Youtube] The Nine Best Reputation Management, RSS, and Social Search Tools
    Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. A real-time social search engine that finds mentions of brands or topics acrosss blogs, social bookmarking sites, videos, and online forums, plus more than 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google+.
    [Youtube] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.
    [Youtube] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Screen Capture from DWTD on YouTube. By April 2014, the campaign had been viewed 77 million times on YouTube. The group flipped Kony 2012, a 30-minute YouTube video, to public on March 5, 2012. Screen Capture from Chatbooks on YouTube. It's racked up over 1 million views on YouTube and the company is pushing 200,000 "likes" on Facebook.
    [Youtube] #SMMW17: Hot Topics and Top Influencers
    There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.
    [Youtube] The 15 Best Audio and Video Editing Tools
    Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” Sample review: “Outside of YouTube, more B2B-focused video marketing resources include…Wistia.” According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Youtube] 22 Writing GIFs All Content Marketers Will Understand
    Source: YouTube. Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s a creative block, a harsh critique, or an impending deadline, some days can feel like an uphill battle.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Youtube] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    Image Credit: Alec Brownstein via YouTube. If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. No sweat, right?
    [Youtube] What’s Ahead for Social Media: Live Video, Influencers, and Content
    I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.
    [Youtube] THE HACKIES: MarDev = DevOps for Marketing
    The community marketing team at Aptoide was doing individual contacts with YouTube personalities — manually, one by one. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Youtube] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. On the other hand, only 30% of the analyzed profiles and Pages had shared a YouTube video on Facebook during the months the study was conducted. 11) YouTube launches social video app, Uptime. This month, Area 120 announced the launch of Uptime , a social video app wherein users can watch YouTube videos in group messages with their friends. Source: YouTube.
    [Youtube] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    That same year, Waitrose became the first major UK grocery chain to launch a YouTube channel , which was also integrated into the company website. 25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine. Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles.
    [Youtube] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common. These websites are largely passive.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [Youtube] Explain the Complex Simply – Wise Words from Todd Hartley
    YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. Bandwidth was available, YouTube became a force to be reckoned with, and I decided that I wanted to use this powerful tool to help boost sales conversion for customers. Back in 2003, online video was in its infancy. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall.
    [Youtube] How to Respond to Negative Customer Feedback on Social Media
    I have a blog about makeup, I watch YouTube tutorials on how to apply it, and I spend a ridiculous amount of money on it. Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek. I also subscribe to monthly makeup box, BoxyCharm.
    [Youtube] This is the week that was in B2B: from Dell Magic to Whaling for Beginners
    And i n case you missed it: The new B2B ideas and innovation matrix – and YouTube playlist - brimful of case examples to inspire you. Bringing you a few choice highlights from the world of B2B and beyond: Kick in the teeth of the week. goes to Working from Home, following the news that IBM has decided to stick two fingers up to flexible working.
    [Youtube] Why Financial Brands Are Investing More in Educational Content
    The series was not without controversy —many questioned if a show sponsored by a bank could talk about financial issues honestly—but it racked up a large audience on YouTube and continues to live on Bank of America’s website. Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll.
  • VIDYARD  |  MONDAY, MARCH 27, 2017
    [Youtube] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    You also have to engage the right targeting options within YouTube to ensure your video is getting in front of the right audience as well! As Convince & Convert points out in this post , many users know their way around targeting their ads to geographic regions, demographics, and specific languages – those are the easy ones – but the real value can be found in YouTube’s other targeting opportunities.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Youtube] How Generations X, Y, and Z Consume Video Content [Infographic]
    YouTube has over one billion users worldwide, and they all watch different types of videos every day. As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests. What's your favorite type of video to watch on the platform?
    [Youtube] The 17 Best Social Media Management Tools
    Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Youtube] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    2) YouTube. To promote their new six second ad format, YouTube enlisted help from a number of top agencies and filmmakers, asking them to develop ultra-short summaries of classic works of literature. Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered.
    [Youtube] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.
    [Youtube] The 15 Best Content Distribution and Amplification Tools
    Think of it as “YouTube for presentations.” It’s not a perfect analogy, but in sort of the same way that LinkedIn is the more grown up, buttoned down, B2B, professional version of Facebook, Vimeo is the more business-oriented version of YouTube. Sample review: “Outside of YouTube, more B2B-focused video marketing resources include Vimeo.” Creating awesome content won’t do your business any good if no one sees it.
    [Youtube] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    You can post it on YouTube or Vimeo and link to it from your social media profiles, your webinar registration landing page, and company newsletters, blog posts and other promotional channels. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
    [Youtube] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Youtube] Why Plan a Social Media Takeover?
    D-trix is a former contestant from “So You Think You Can Dance,” and a YouTube star with more than 3 million channel subscribers. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family.
    [Youtube] All social media sites should offer profit sharing and ad revenue
    I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. While I only make a pittance of ~$8.91-a-month, I also haven’t put any energy into developing my YouTube channel.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Youtube] 13 Great April Fools Day Campaigns
    If the video views on the Toms’ YouTube channel were any indication, this campaign was a runaway success. . Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos of gag product announcements.
    [Youtube] New research reveals Americans migrating to three social media platforms
    The rise of YouTube as a music channel. economics of social media facebook Internet marketing Marketing Strategy Mobile marketing Podcasts social media The Marketing Companion Twitter YouTube and video apple mark schaefer marketing companion podcasts research smart speakersBy Mark Schaefer. Is social media turning into a three-horse race?
    [Youtube] Stop creating Random Acts of Content
    In video number 222, Stephen showed his audience how to open a wine bottle with his shoe: It became one of the greatest small business success stories in the history of YouTube with more than 14 million views across all channels. Before Stephen created this video, there were five other videos on YouTube showing how you can do the same trick! The other “shoe videos” on YouTube were Random Acts of Content. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Youtube] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    That's why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. These videos were shared on Greene King's YouTube profile and posed the question, "Without these neighborhood meeting places, where would we share these moments?". The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?".
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Youtube] 5 Strategies to Help Teams Thrive after a Merger
    Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Youtube] 50+ Video Marketing Stats that Prove You’re Doing it Right
    The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ). 67% of millennials agree that they can find a YouTube video on any topic they want to learn – Google ( Tweet This ).
    [Youtube] Why 30 may be the most important number of your career
    ”– Isadora Becker , chef and YouTube food vlogger. I believe in resilience so much and if I had to pick just one character trait for success it would be that.” – Zander Zon , YouTube bassist. By Mark Schaefer. I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Youtube] The Complete Guide to Starting a Podcast for Agencies
    There are several YouTube tutorials for both of those editing platforms, which are really helpful. Think of successful YouTube creators who regularly have guest spots on each others' videos as a form of cross-promotion. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve.
    [Youtube] Understanding Generational Social Media Preferences
    Juiciest report stats: For Gen X, Facebook is 54% more popular than YouTube. YouTube is their second favorite social platform. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index.
    [Youtube] Good Bots vs. Bad Bots: How to Tell the Difference
    One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”.
    [Youtube] 105 ways to build your email list | Tips, tactics, and best practices
    Incorporate opt-in links to your promotional YouTube videos. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.
    [Youtube] The implications for PR if Twitter goes away
    Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. snapchat twitter WhatsApp YouTube
    [Youtube] Live Video in 5 Steps: From Creation to Measurement
    And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Author: Cameron Jahn Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Youtube] How to Use Wistia: A Step-by-Step Guide
    Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. YouTube is designed to serve content creators who want to monetize videos and organizations who build brand advertising campaigns. For famous vloggers like Casey Neistat , YouTube makes perfect sense. These individuals' businesses are fueled by brand impressions and ads served on YouTube.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Youtube] Oh Hi! Say Hello to the New Vidyard Dashboard
    Your channels aren’t just a dumping ground on YouTube or an occasional post to Facebook. If social is your game, you’ll be able to configure your YouTube and Facebook channels. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. It doesn’t matter who it is, from marketing to sales to IT, the Vidyard user base is passionate about using video efficiently and effectively.
    [Youtube] Drones, Bots and AI oh my. SXSW highlights
    YouTube and influence. One of the featured speakers was filmmaker and YouTube phenomenon Casey Neistat. If you can’t see the video above, you can view it on YouTube: Make it Count. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
    [Youtube] The Crack in Influencer Marketing You Need to Know About
    In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch.
    [Youtube] Influencer Marketing: Truth or Myth?
    Having said this, if you naturally view influencer marketing in a B2C light, entailing product placements on Instagram and YouTube reviews, then you may well hold the above view. Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t.
    [Youtube] Does Native Advertising Work?
    Here’s my point: In a time when important demographics (whisper: millennials) are using ad blockers and regularly zoom to YouTube to see what their favorite influencers are wearing, drinking, or riding, traditional ads aren’t considered a content strategy. “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers.
    [Youtube] From the Phonograph to Spotify: The History of Streaming Music
    From Napster to YouTube Music: The History of Internet Radio. Apple Music entered the landscape in 2015 with its own (paid) radio and subscription options, and YouTube was quick to follow suit with its YouTube Music App ( Apple | Android ) in 2016. Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure.
    [Youtube] New media, new culture and how it’s confounding brands
    If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube. He pulls in more money each year than most Hollywood movie stars and he’s the epicenter of YouTube culture. By Mark Schaefer.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Youtube] Watch This Video – Introducing Harry’s American Internet Cowboys
    On top of all that, Harry’s actually does a really great job of interacting with their customers on YouTube, and replies pretty quickly to questions, comments, and hate mail. Hey friends! I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out!
    [Youtube] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. It monitors results from Google, Bing, Yahoo, YouTube, and Baidu along with blogs, websites, forums, news, mobile, and shopping.”
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Youtube] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Use the spacebar on your keyboard to play or pause a YouTube video. . You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. The team and I here at SnapApp knew you’d appreciate some shortcuts.
    [Youtube] THE HACKIES: 5 tips and tricks for securing your marketing technology
    For example, YouTube is used heavily for company video content but it’s tied to a singular company Google email account. This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
    [Youtube] The language of business: What you’re selling may be not be what they’re buying
    If you can’t view the video above, you can see it on YouTube: The language of business. Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying!
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Youtube] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Youtube] 10 Impressive Examples of Influencer Marketing Campaigns
    The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. million Instagram followers and 2 million subscribers on her YouTube channel. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?
    [Youtube] The Best Content Marketing of February: 7 Brands That Mean Business
    As YouTube director of diverse marketing Oona King writes, “The demographic shift of the ad audience has far outpaced the demographic shift of the ad industry.” said YouTube is a place where black people have a voice. Best Branded Content Brands distribution Domino's email service providers Google Mailchimp MEL Magazine Van Winkle's walmart YouTube
    [Youtube] What is Ad Tech and Why Should Agencies Care?
    Then you see the same next time you’re on YouTube, then again before your next Hulu binge session. Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
    [Youtube] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    Entertainment (which includes apps like YouTube): 44%. Source: YouTube. “I’m so bored.”. How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors -- like location and other demographics. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet.
    [Youtube] Less Than Half of Baby Boomers Like Seeing Diversity in Ads
    Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. ” While it seems like Americans have become more open-minded on race and gender over time, it’s clear that not everyone likes to see different types of people in commercials.
    [Youtube] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    If it sees success with posting original content on Snapchat outside of its regular distribution strategies on YouTube and other social media platforms, marketers might consider producing their own "shorts" on Snapchat and seeing how they perform. 5) YouTube launches mobile live-streaming for creators with 10,000 subscribers or more. Source: YouTube. We spend a lot of time on social media sites -- globally, it’s around two hours per day.
    [Youtube] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.
    [Youtube] Marketing’s answer to winning in an ad-free world
    He told me that the ad agency associated with a film told him that their influencer (a YouTube star) needed to post about the movie on a Tuesday morning. American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started.
    [Youtube] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Your Audience Trusts YouTube. ” Apparently YouTube has assumed that position among today’s youth: 4 in 10 millennials said they only trust YouTube for causes they care about. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna.
    [Youtube] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.
    [Youtube] The Stories Behind 5 Social Networks That Never Caught On
    At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?
    [Youtube] Pitfalls of Poor Content Design in B2B – Part 2 of 2
    700 YouTube videos are shared on Twitter every minute. Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined. Poor Design-. In our earlier post ( The Importance of B2B Content Design ), we focused on good design and what can come out of it. Here we take a look at the other side. What makes up “poor content design” and what do you risk by not investing in a quality product? What contributes to “poor” design?
    [Youtube] Three ideas to end the social media poison
    Smart consumption: Only consume content that teaches new skills or entertains in an uplifting way, like an explanatory YouTube videos or stress-relieving Hollywood movies. By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh.
    [Youtube] The ‘Less Is More’ Content Strategy
    YouTube SEO: The Ultimate Guide. What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.
    [Youtube] eSports and the Elusive Millennial Male Audience: A History
    YouTube has made many gaming celebrities who have millions of subscribers watching as they play the latest games. There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. If you’re a director of marketing, it almost sounds too good to be true. But eSports, or competitive gaming, is a thriving world that’s still growing.
    [Youtube] A strategy to stay relevant in a tumultuous marketing world
    Facebook, YouTube, Snapchat? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
    [Youtube] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.” The crazy thing about this statement is […]. The post Live Video Marketing: What You Need to Know About This Hot Trend in 2017 appeared first on Marketing Insider Group.
    [Youtube] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Sample review: “CurationSoft enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.” — Maximize Social Business (Drive).
    [Youtube] How to Become a Household Name
    1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly.
    [Youtube] Social Media 101: Managing your social media presence
    YouTube. YouTube is the second largest search engine with more than three billion unique visitors a month. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. The drawbacks to using YouTube include high competition and allocating the resources to create valuable videos. YouTube: 1 to 4 times per month. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times.
    [Youtube] Why every business needs a social media business audit
    YouTube. Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.
    [Youtube] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Many companies have YouTube channels with sophisticated video products, but with its Planet of the Apps show, Apple is even getting into original programming to expand its brand offerings. Click here to view the video on YouTube. Witness the recent debacle with the wildly popular YouTube star, PewDiePie, whose YouTube Premium channel was just shut down because of Pew’s anti-Semitic content.
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