• VIDYARD  |  FRIDAY, JULY 21, 2017
    [Youtube] How to use Video in your Email Marketing Campaigns
    This applies to YouTube annotations , and Vidyard’s calls-to-action. Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Youtube] Video Success Starts with a Strong Video Strategy
    Which types of videos are going to go on your main website, in your resource center, are you going to invest in a video hub or a branded video channel where your different video assets live, what types of videos are going to go on your social channels and YouTube, these are all things that you’ll want to think about and set up a set of guidelines ahead of time so that people aren’t guessing once the video project is complete.
    [Youtube] Improve your email marketing with automation [webinar]
    You can also catch the full webinar on Deluxe’s YouTube channel. Email Automation, which VerticalResponse recently added to its powerful toolkit , increases the impact and reduces the costs of email marketing.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Youtube] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. The original State of Inbound video on YouTube is two and half minutes long.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Youtube] 50 Ways to Use Video Messaging to Make Business Personal Again
    Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. The rise of video as the king of content has been quite the sight to behold. And in the wake of its rise to stardom in our personal lives comes a fascinating shift in how video is impacting the way we communicate as businesses and professionals.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Youtube] Marketers: This Is Why We Can’t Have Nice Things
    Build it to be native to Facebook, YouTube, or Instagram (Pick one -- don’t one-size-fits-all it). The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Youtube] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Here's an example of a TOFU explainer video we created to drive traffic from our YouTube channel to a new research report on a topic we want our audience to learn more about from us: topic clusters. If you're trying to attract people to learn about your brand -- possibly for the first time -- publish your first marketing video in a blog post, on YouTube, or on social media. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Youtube] 9 Brands That Thrive Without a Traditional Marketing Budget
    But it’s their YouTube account that really sets this camera company apart. Those are people who find enough value in GoPro’s content that they subscribe to GoPro’s YouTube channel so that they never miss a post. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.
    [Youtube] Top 5 Inbound Marketing Trends of 2017
    And Wordstream found that 45% of people watch more than an hour of Facebook or YouTube videos a week. Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space. Instead of wasting time and energy on minor trends, they go all in for the big ones.
    [Youtube] Traditional SEO is Dying
    Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. We tend to see Google as a search engine, but it’s also the most popular browser (Chrome), the most popular email web client (Gmail), and the largest video platform (YouTube)—and for many of us, it’s also our smartphone, GPS, calendar, translator, file storage system, and more.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Youtube] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Youtube] How to Write a Video Script [Template + Video]
    Will your video live on Instagram, YouTube, or your website? Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Youtube] The Dos and Don’ts of Controversial Marketing
    million views on YouTube after only a few hours, it generated five times as many downvotes as upvotes. They’ve built their brand on taboo content, with videos like “ Imagine Where You Can Go ” that generate millions of YouTube views and plenty of positive feedback. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest.
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Youtube] ?What Is the Modern B2B Buying Process?
    Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They insist on personalized communications – even when those communications are automated. .
    [Youtube] Exploring the Potential of Video Content Marketing [Interview]
    Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media.
    [Youtube] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
    [Youtube] B2B Marketers Lean Toward LinkedIn Above All Other Social Media Platforms
    The platform was followed by YouTube (63 percent) and Twitter (47 percent). B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media. So far in 2017, the majority of B2B marketers (96 percent) say they use LinkedIn.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Youtube] 7 Reasons Why No One is Watching Your Video Content
    When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. But YouTube isn’t the only place where videos are consumed -- and it’s not the only place where you’ll find your target audience. Consider that 45% of people, for instance, watch more than an hour of videos on either YouTube or Facebook. You did it.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Youtube] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    The video was distributed via email, as YouTube was still a seven years from existence. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you.
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [Youtube] 6 Viral Video Marketing Examples That Will Never Get Old
    In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. The video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos -- of which there are more than 50 -- it remains the brand’s most popular, with over 24 million views. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. Oh, hi there.
    [Youtube] Digital Marketing Trends for 2017
    YouTube, Snapchat and Instagram are particularly popular — 158 million individuals use Snapchat every day , and Instagram has 700 million active monthly users. In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue.
    [Youtube] Control the Conversation with Disruptive Video Storytelling
    For YouTube, there was Shareyourworld. How does market disruption occur? Contrary to popular belief, it doesn’t begin with technology. For every super successful company, there was nearly always someone who did the same thing before. Before Dropbox, there was Microsoft SharePoint. And before Uber, there were plain old yellow cabs. What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first?
    [Youtube] 14 Video Production Tips to Enhance Quality and Drive Views
    Is it for your website, YouTube, or Facebook? YouTube videos don't count views until someone watches for 30 seconds or more , so make sure the first 30 seconds are as interesting and eye-catching as possible. Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Youtube] What You Missed Last Month in Google
    YouTube is host to myriad 360° videos. For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast , indications of a big change in Google’s algorithm can be described as “hot and stormy.”. That’s not bad news for marketers.
    [Youtube] 5 Companies Doing B2B Video Marketing Right
    At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. If you check out the company’s YouTube page , you see a number of “how to” videos around key product features, geared toward helping you set up and make the most of each product.
    [Youtube] What Could the Echo Show Mean for Marketers?
    YouTube, weather forecasts, shopping lists, music lyrics, and photos: All of these will be available through the video screen. The June 28 release of Amazon’s Echo Show, which combines digital in-home assistant technology with a seven-inch video screen, is making waves among tech lovers and bringing us one step closer to living like The Jetsons.
  • LEAD LIAISON  |  FRIDAY, JUNE 23, 2017
    [Youtube] Tools of the Trade: Screencast-O-Matic
    The final recording can be uploaded to Screencast-O-Matic.com , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer. In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources.
    [Youtube] Survey: Marketers are Seeing the Revenue Potential in Video Content
    In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms. According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year.
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Youtube] Chalk Talks: Generate More Value Your Existing Videos
    Next up is social and YouTube. I’m a big fan of using YouTube, but I think businesses make one big mistake when they’re setting up videos on their YouTube channel, and that is not including a link back to your website. If you don’t give people an opportunity to get back to where you want them to go, they’re just going to get lost in YouTube and you’re never going to see them again.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Youtube] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. Whenever a YouTube ad pops up and shields you from your favorite video, what do you usually do? When YouTube plays such a short ad for them, it's not as annoying as a full length ad.
  • VIDYARD  |  TUESDAY, JUNE 20, 2017
    [Youtube] 3 Fundamental Pillars of Technical Support and How Video Can Help
    Increasingly the answer is YouTube or Facebook channels showing quick 30-60 second videos of how to solve these common problems. Search Engine Island found that searches related to “how-to” on YouTube are growing 70% year over year. The expectations of customers are changing.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Youtube] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Blogging Content Marketing Organic Search Reputation Management Search and Content Marketing Search Engine Optimization Search Marketing Social Media Marketing ad-blocking Advertising Age Alexa Internet Android (operating system) AOL Audience measurement brand persona Content marketing Facebook Google Google Chrome Google Search search marketing SEO twitter Web search engine YouTube
  • HUBSPOT  |  FRIDAY, JUNE 16, 2017
    [Youtube] How to Make an iPhone Video: A Step-by-Step Guide
    Pro tip: Do Not Disturb is a great way to watch YouTube videos, play games, and sleep uninterrupted, too. Now, it's one thing if you're scrappily putting together a Snapchat Story, but if you're filming a video for your brand -- especially one that will live permanently on your blog, YouTube channel, or other social media assets -- you'll need the help of a tripod to keep the video steady and clear.
    [Youtube] Social Video Continues to Emerge as a Critical Form of Marketing Content
    This was followed by Instagram (59 percent), Snapchat (58 percent) and YouTube (55 percent). As marketing videos become more prevalent, new research suggests that this content is playing a significant role during the buying process.
  • VIDYARD  |  THURSDAY, JUNE 15, 2017
    [Youtube] 3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram
    Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. YouTube has both short and long-form content, whereas Facebook has mainly short-form. recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social.
    [Youtube] Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform
    B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.
    [Youtube] The right time to ignore popular marketing advice
    Whether you find marketing tips in books, blog posts, webinars, or YouTube videos, there’s a lot of false assumptions and misleading tips that either waste your time, or worse, lead you astray. This marketing advice is often given to speakers, podcasters, Youtubers, bloggers, and solo-preneurs, to build rapport with the client/audience, but is being yourself really the way to go? By Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Youtube] The Best of B2B Marketing Content: 9 Examples
    Of course, having a presence on visually-focused channels like Instagram and YouTube is vital -- but when it comes to your written content, don’t afraid to use visuals there, as well. Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive.
  • VIDYARD  |  FRIDAY, JUNE 9, 2017
    [Youtube] How to Choose the Best Music for Your Video Marketing Projects
    You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand. That said, here are ten practical tips for choosing the perfect music for video content: 1.
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Youtube] 6 Video Podcasts B2B Businesses Can Learn From
    TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging.
    [Youtube] Marketing Visions: Revitalizing Video Marketing with Simple Tools
    But if you’re just planning on producing content and posting it to your YouTube channel, then your team is likely missing out on a number of opportunities in terms of your video format. Sixteen. That’s the number of times your team has shared the same year-old brand video in the past two months.
  • HG DATA  |  THURSDAY, JUNE 8, 2017
    [Youtube] The Best “Business Books” for Your Summer Vacation
    By all means give film, television, even YouTube their due. Two weeks ago, I was asked at breakfast to quiz my 13-year-old daughter for her spelling bee coming up later that day at school. I was half asleep going through the routine, multitasking checking the opening of the stock market and overnight emails from long lost relatives from Kenya, when I asked her to spell the word encyclopedia.
  • ACT-ON  |  THURSDAY, JUNE 8, 2017
    [Youtube] Video Marketing: The Savvy Strategy for 2017
    YouTube reaches more adults on mobile devices during prime-time TV hours than any cable television network. Marketers are giving video a lot of attention — and for good reason. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent , boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster. A single, short video is said to be worth 1.8
    [Youtube] How to Make Your Content Stand Out in 2017: Three Expert Tips
    Content has become nearly infinite: every day , there are more than two million blog posts written, 864,000 hours of video uploaded to YouTube, and 294 billion emails sent. Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.
    [Youtube] 19-Year-Old Shows Anybody Can Become Known With Commitment
    They just launched a podcast on iTunes called The Grounds Crew and a Video Blog (Vlog) on YouTube which recently documented a trip to Fenway Park. You can connect with Baseball Lifestyle 101 via their website or on Instagram , Snapchat (baseball_LS101), Twitter, and on iTunes , YouTube , and Facebook. By Danielle Conte, {grow} Community Member.
  • BIZNOLOGY  |  MONDAY, JUNE 5, 2017
    [Youtube] Good news for business — costs of B2B video production content is at an all time low!
    Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor.
  • HUBSPOT  |  MONDAY, JUNE 5, 2017
    [Youtube] How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
    We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
    [Youtube] 8 Writing Lessons from Everybody Writes by Ann Handley
    YouTube video (3-3.5 As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make. You get my point. All marketers are writers in some capacity.
  • HUBSPOT  |  FRIDAY, JUNE 2, 2017
    [Youtube] Why Generation Z Should Be Included in Your Content Strategy [Infographic]
    Half of them say they "can't live without" YouTube. I'll admit it: I've always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn't a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn't me who the Spice Girls were singing about in soda commercials was very sad news.
    [Youtube] STOP: Don’t Use Influencer Marketing Without Reading This Post
    As a brand working with influencers, the onus falls on you to make sure that the bloggers, Instagrammers, YouTubers and other influencers you work with comply with legal disclosure requirements. By Kerry Gorgone, {grow} Contributing Columnist. Influencer marketing is more popular than ever. Brands like Adobe , Verizon , and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson , businesses earn $6.50
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Youtube] YouTube SEO: How to Optimize Videos for YouTube Search
    One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips. First things first: According to Google , the official character limit for YouTube video descriptions is 1,000 characters. But you're not just informing your viewers -- you're also informing YouTube itself.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Youtube] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    People are now publishing over 300 hours of YouTube videos each minute, tallying over 49.3 If you’re on a small budget, or in the middle of a pilot project, you can also use YouTube’s features to make simple interactive video content. . A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . Oh, how things have changed!
  • BIZNOLOGY  |  TUESDAY, MAY 30, 2017
    [Youtube] The salesmanship of influencer marketing
    It’s not about widgets sold, it’s not about backlink SEO, it’s not about a positive review on Yelp or the best unboxing or YouTube review, it’s about building equity over time. If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention.
  • VIDYARD  |  TUESDAY, MAY 30, 2017
    [Youtube] The Secret to Filming an Awesome Remote Interview
    A lot of YouTube stars and B2B marketers seem to take forever to get into the meat of their videos, but this 18 second intro is clear and it’s all the video really needs to get viewers on board. Blog Marketing Communications Video Production b2b video content marketing content marketing tips video interviews video marketing video marketing trends youtube
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Youtube] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    This works on Search as well as YouTube TrueView, Gmail, and the Google Display Network. In Account Based Marketing , you need a way to reach out to important buyers where they are, instead of waiting for them to come to you. That’s why an intelligent use of online advertising and retargeting – across mobile, social, display and video – is the answer for many ABM teams.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Youtube] 7 of the Coolest YouTube Banners We've Ever Seen
    When someone sends me a really great YouTube video, I always want to know who’s behind it. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence. What makes something like a strong YouTube banner so great? What Makes a Good YouTube Banner? How to Make a YouTube Banner.
  • EMEDIA  |  THURSDAY, MAY 25, 2017
    [Youtube] Matching Content to Your B2B Marketing Channels
    YouTube reports that over half of their views are on mobile devices and that mobile viewing time is actually over 40 minutes on average. B2B Marketing Campaign Calendar: Check. Content Creation Schedule: Check. Media Buys for Relevant Channels: Check. Now what? Even with excellent planning and organization, it can be overwhelming to pair relevant content to the right audience on the best channel.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Youtube] 3 Reasons Why Video is Ideal for Internal Communications
    And if you tried uploading it to YouTube and sharing the link, you’d likely have to play with the privacy settings to limit the rest of YouTube from seeing it. Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it.
    [Youtube] Effective Marketing Strategies for B2B Companies
    When reporting the best social media platforms for launching a product, 81% of technology B2B marketers said they use LinkedIn, while 71% said Twitter and 54% each said Facebook and YouTube. As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings.
    [Youtube] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Youtube] Nine Winning Digital Marketing Strategies From The B2B World
    Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram. Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Youtube] An Actionable Guide to Visual Storytelling
    Below is an example of an interactive video made using YouTube. 15 Tools, Techniques and Examples to Help Cut Through the Noise. The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . And in the modern world, stories are an ubiquitous marketing tool as well. .
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Youtube] 9 of the Biggest Google I/O Keynote Announcements
    We’ve all had those moments when we’re watching a video on YouTube and realize that there’s something else you’re supposed to be doing. Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Youtube] Chalk Talks: Generate More Leads with Video
    You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.
    [Youtube] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    A good video can go viral quickly when shared across Facebook, YouTube, Twitter and other platforms. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools.
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Youtube] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    HomeAway launched a YouTube video featuring Kid President that ran alongside their Kids Rule vacation photo contest , which then drove to a neatly designed, kid-focused landing page. . . . Happy SCUD Day! SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. . If you didn’t know about SCUD day, you are not alone!
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Youtube] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    HomeAway launched a YouTube video featuring Kid President that ran alongside their Kids Rule vacation photo contest , which then drove to a neatly designed, kid-focused landing page. . . . Happy SCUD Day! SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. . If you didn’t know about SCUD day, you are not alone!
    [Youtube] Keys to an Effective Social Media Marketing Strategy
    Whether you are putting blog posts on LinkedIn, videos on YouTube, pictures on Instagram, or making sure your content is enjoyable for your audience and that you post regularly to your blog. Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Youtube] How to Transform Your Blog Content into Compelling Videos
    And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. We published video content on YouTube, Facebook, and on Instagram Stories. For some blog posts, we published videos on both YouTube and Facebook. Videos on Facebook and YouTube. YouTube Views. YouTube/Blog Views %. YouTube Views.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Youtube] Five social media courses make one social media strategy meal
    When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. There’s a whole list of meals for a formal dinner — from the appetizer to the antipasto , then the pasta, meats, side dishes, insalata , cheese and fruit, dessert, coffee, and the digestivo. Talk about missing the bus.
  • SNAPAPP  |  TUESDAY, MAY 16, 2017
    [Youtube] Why Events Still Matter in a Snapchat World
    Why didn’t I just search for a YouTube video of San Francisco, hum the Rice-A-Roni song to myself, watch a few reruns of Full House? . At SnapApp, we’re just about at the end of our seemingly nonstop spring event season. Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content. .
    [Youtube] How Twitter Bots Taught Me about Competitive Intelligence
    Each of the posts from this bot seemed to be using a rudimentary formula that pulled language from our YouTube channel content. Sure enough, each post was populating titles from our YouTube channel in order of popularity starting from highest to lowest. What if pulling YouTube titles is actually an effective way to measure and hit a target audience’s interests? The internet is an amazing place.
    [Youtube] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    Facebook, YouTube, and others may make sense in some cases, but I suggest most of you spend your limited time elsewhere. Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding strategy that the rest of us don’t know about?
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Youtube] Social Media and Brand Awareness
    However, LinkedIn Groups can be extremely effective for B2B social media marketing, as well as a YouTube channel. As an introvert, I much prefer to skim YouTube videos about a software that I’m interested in purchasing, rather than speak to a salesperson on the phone. There isn’t just one key to success for a company, no matter the size. Success is usually a product of persistence, best practices, and even a little (or a lot of) luck.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Youtube] Optimize Your Content for Inbound Marketing: Part 2
    Talk to your best customers to identify your business- and audience-appropriate social networks : They could be any combination of LinkedIn, Viadeo, Xing, Twitter, Facebook, YouTube, Pinterest, Google+, Tumblr, and many others. “The best place to hide a dead body is Page 2 of Google’s search results.”. Now that I have your attention ….
    [Youtube] Online Marketing Strategies of Successful Companies
    They probably also have a LinkedIn company page, Instagram account, a YouTube channel, and maybe even a Pinterest site. There is no silver bullet for success in marketing. However, one effective method for planning your campaigns is to look at what has worked for others. When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. Then, you will be able to attract your target audience and generate more sales.
  • VIDYARD  |  WEDNESDAY, MAY 10, 2017
    [Youtube] Startup Marketing: The Trick to Maximizing Growth with Minimum Effort
    Every month, over 6 billion hours of video are watched on YouTube. As a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort. It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available. So the less time you can spend on each additional unit of growth (whether that’s a new user or a new channel partner), the faster you can grow.
    [Youtube] How to get on Influencers’ Radars
    An example of this is Zoella: while she’s one of the most popular and well known social media and YouTube influencers, she appears more selective in terms of the kinds of brands and projects she works on, compared to some of her peers. As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Youtube] The Scarcity Principle: How 8 Brands Created High Demand
    Google+ isn't as popular nowadays -- and in recent years, Google started rolling back Google+ from the rest of its more popular products, such as YouTube and Gmail. If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules?
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Youtube] Win lifestyle influencers over with generosity and attentiveness
    We also recognize that most every message board registration, Twitter-handle, Facebook wall , every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement. YouTube calls all these people creators. Amazon Echo Amazoncom Influencer marketing internet List of YouTubers Patreon tutorial YouTube
    [Youtube] Carthage must be destroyed – and Facebook competition too.
    At the time, the more popular competitors to Facebook were MySpace and Friendster (with YouTube and Bebo also having launched the previous year). When Facebook looks at YouTube or Snapchat, it’s through that lens. For nearly ten years at that point, the online video space had been dominated by YouTube and their billion users. By Mike Allton, {grow} Community Member.
    [Youtube] Brand Empathy Is More Than Just a Digital Marketing Buzzword
    “Empathy is feeling with people,” as Dr. Brené Brown notes in her great YouTube video on the subject. Empathy may be the 2017 marketing buzzword, but brands should tread lightly before they attempt to “own” the trend. Fully understanding and sharing your customer’s feelings is easy enough on paper, but it’s difficult to achieve in practice. Simply put: You can’t “own” being empathetic. You have to give the emotion freely.
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Youtube] How to Plan Your Video Marketing Strategy
    You’ll notice I didn’t say “on YouTube” While YouTube is an amazing (and incredibly important) distribution channel, it’s not a strategy. At the end of the day YouTube has an interest in keeping people on their site, whereas you can really only prompt conversion on your own site. You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand.
    [Youtube] Best Practices for Content Marketing Strategy
    For example, if you write a blog post to drive people to sign up for your email newsletter or create a video that will convince them to subscribe to your YouTube channel. Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. Start with the Strategy.
    [Youtube] Can Tesla Ride Earned Media Forever?
    ” Alongside Tesla’s YouTube , Facebook , and Twitter pages, a good portion of that social buzz comes from Tesla’s subreddit , which features contributions directly from Musk. In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation.
    [Youtube] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. Many—some with controversial content, some without—have taken major hits to their revenue as advertisers pull out and YouTube’s algorithm demonetizes videos with little explanation.
  • VIDYARD  |  WEDNESDAY, MAY 3, 2017
    [Youtube] How-To Maximize Your First Impressions With Video Thumbnails
    YouTube does, and Vidyard does as well. They say don’t judge a book by it’s cover – but people put a lot of effort into making book covers, so they must matter, right? It’s someone’s job to get you to pick up the book and at least flip through the pages. In this same vein, first impressions can be the most important ones, especially for a sales professional. And when that first impression is an email, the deck is already stacked against you.
    [Youtube] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. In order to make sure your YouTube marketing drastically improves, take a look at these 4 tips. Work diligently to craft your YouTube channel.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Youtube] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Buffer's Social Media Week of Webinars isn't exactly a course -- it's a series of live webinar recordings on YouTube -- but the videos are chock-full of current and valuable information for social media marketers from the experts. I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Youtube] Earned-media micro-influencer marketing primer
    These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. In fact, the influencers oftentimes felt so spoiled and loved that we were able to get them to do YouTube unboxings for the first time and all sorts of other gifts to us.
    [Youtube] Why B2B Influencer Marketing is Your Next Big Thing
    YouTube live streaming allows influencers to stream live from their YouTube channel, and ustream, Facebook Live, Instagram Live, and others make it easy for the influencer to collaborate with your B2B brand through the content they are actually creating on the stream. According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017.
    [Youtube] Trends come together to diminish the need for company apps
    million apps in the Apple Store yet comScore reports that people only use an average of three apps a day (The most popular: Facebook, YouTube and Messenger). By Mark Schaefer. One of the challenges in the dynamic digital space is to force yourself to abandon the ideas you love. Perhaps these ideas worked really well five years ago. Maybe they even made you famous or helped build your career.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Youtube] 58 Best Marketing Tools to Build Your Strategy in 2017
    Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Youtube. YouTube is becoming more and more important to marketers lean more heavily on video-based content. While, of course, you should continue to optimize your text-based content for search engine optimization, don't forget to consider Youtube as an important channel as well. Youtube.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Youtube] Reaching Millennials With Social Media: A Healthcare Case Study
    Half go on YouTube daily. With these statistics in mind, OhioHealth created a millennial-focused digital media plan with a combination of streaming radio ads, video and display ads, and paid social ads, including: YouTube video ads. Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Youtube] 5 Ways to Use Earned Media to Increase SEO
    Take, for example, YouTube, which is the second-largest search engine in the world, behind only Google. About 1 billion searches are performed on YouTube each day. Influencers are no longer famous television stars and personalities; instead, they are YouTube, Instagram, and other social media stars. Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand, and a group of loyal customers, businesses need much more in order to grow.
    [Youtube] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    I spend more time perusing the YouTube channels of Fortune 1000 brands than anyone ever should, and a lot of them are graveyards of 20-minute talking head interviews with fewer than 200 views. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing?
    [Youtube] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services.
    [Youtube] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Furthermore, Big Media—so often the source of a marketer’s future tactics—are already reacting to this troubling trend by working more closely with individual creators: CNN is pushing more personalities like Anthony Bourdain or YouTube sensation Casey Neistat. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Youtube] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. Here's a great example of how SXSW uses its captions efficiently: 7) YouTube. That's not entirely false -- as a video-hosting platform, YouTube should primarily be used to showcase a brand's quality videos.
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Youtube] Teenagers Can’t Get Enough Mobile Video
    hours of video per week on YouTube and other free online sources, and another 8.8 Media Millennials mobile video Netflix teenagers YouTubeI have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!”
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