• KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 21, 2018
    [Youtube] Pubcon Austin 2018: Visual and Video Content Marketing
    Paste Pinterest or YouTube into SEMRush and filter by your target keywords (thanks Andrea for that tip!). I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 20, 2018
    [Youtube] Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts
    More than half of all YouTube views are on mobile devices. Creating your own company YouTube channel gives you another valuable channel for search. Advertising on YouTube videos can also be effective—but be very selective about which channels your ads appear in. There’s a lot of garbage on YouTube. Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago.
  • LEADFEEDER  |  MONDAY, FEBRUARY 19, 2018
    [Youtube] How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year
    At first we used Leadpages, YouTube Live, and Chatroll and that was it. They stuck with YouTube and Chatroll. In January of 2016, two friends on an annual ski trip had an unexpected conversation. Those friends were Darrell Vesterfelt and Nathan Barry. At the time, Darrell was helping other bloggers monetize their digital platforms. And Nathan was the founder of ConvertKit, an email marketing platform built specifically for professional bloggers.
  • HUBSPOT  |  MONDAY, FEBRUARY 19, 2018
    [Youtube] We Read 9 Self-Help Books So You Don’t Have To
    Whether you’re interested in becoming the next YouTube superstar, Instagram influencer, iTunes podcaster, or Spotify musician, his book offers strategic advice drawn from other successful influencers’ real experiences. This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot. I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”.
  • LEADSPACE  |  MONDAY, FEBRUARY 19, 2018
    [Youtube] 10 Winning B2B Lead Generation Strategies for 2018
    Instagram and other visual channels like YouTube or even Snapchat are now (and will continue to be) in contention as profitable lead generating channels for many larger B2B brands. While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward the same end goal. Email and events are still ranked as some of the highest lead generation practices for B2B brands.
  • LAUNCH MARKETING  |  THURSDAY, FEBRUARY 15, 2018
    [Youtube] Four B2B Webinar Benefits
    Prospects and customers who registered but didn’t attend can access the on-demand recording and content via your website or YouTube channel. B2B buyers can get lots of information from provider websites but will typically need more to reach a level of trust that compels them to commit to one as a partner. Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. It requires a relationship.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 14, 2018
    [Youtube] Facebook vs. YouTube: Which is Better for Live Video?
    If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. YouTube has video monetization with their YouTube Partner Program.
  • HUBSPOT  |  SUNDAY, FEBRUARY 11, 2018
    [Youtube] The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)
    Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017. The 10 Most Watched YouTube Ads of 2017. The 10 Most Watched YouTube Ads of 2017.
  • CONTENTLY  |  FRIDAY, FEBRUARY 9, 2018
    [Youtube] The Big Difference Between the Ads People Love and Ads People Hate
    The video, entitled Dear Kitten , would become one of the most famous pieces of social advertising to date, generating more than 29 million YouTube views. A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. That’s $10 million per minute. The Super Bowl is one of the few occasions when TV audiences are actually happy to watch the commercials.
  • PUREB2B  |  TUESDAY, FEBRUARY 6, 2018
    [Youtube] 10 B2B Lead Generation Strategies for 2018
    Considering those numbers, 48% of marketers are already planning to include YouTube in their content strategy in the coming years. Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 6, 2018
    [Youtube] Survey: Marketers Are Still Struggling to Grasp Generational Differences
    Understanding a generation’s preferences may help when it comes to utilizing social media platforms for marketing, such as YouTube, according to previous research. The “YouTube’s Generational Divide” report from Strike Social discovered that Baby Boomers, for instance, had a 10 percent higher view rate of marketing videos on YouTube compared to Generation Xers and Millennials.
  • HUBSPOT  |  TUESDAY, FEBRUARY 6, 2018
    [Youtube] The Surprising Relationship Between Stress and Creativity
    An awesome YouTube channel needs a consistent stream of content. Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive wings toward the problems he wanted to solve.
  • THE LEAD AGENCY  |  MONDAY, FEBRUARY 5, 2018
    [Youtube] Why B2B Companies Fail At Social Media – A Guide For The Perplexed
    More than 70% of all B2B marketers use at least one of the “Big 4” social media sites (LinkedIn, Twitter, Facebook, and YouTube) to distribute content ( Source ). You only have to look at YouTube, with its five-second ad windows, to see how difficult it is to get your message across. You may find that all that marketing on YouTube has had little effect and that you could be spending your money on advertising on Instagram for better results.
  • HUBSPOT  |  MONDAY, FEBRUARY 5, 2018
    [Youtube] YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem
    Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. As part of YouTube's overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of public or government funding will be labeled as such. And while those labels do provide some distinction, it still muddies YouTube's news broadcasting waters.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 30, 2018
    [Youtube] Are Your Influencers Buying Their Followers?
    Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi.
  • HUBSPOT  |  TUESDAY, JANUARY 30, 2018
    [Youtube] How to Become an Influencer in Your Industry
    Some social media channels like Facebook and LinkedIn allow you to post a diverse range of content formats while others like YouTube and Instagram only focus on providing users a specific content format. Influencer marketing has skyrocketed since it first made its mark. That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements.
  • SNAPAPP  |  TUESDAY, JANUARY 30, 2018
    [Youtube] Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads
    According to B2Bmarketing.net , SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn. . Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention. . . But here’s the thing: . Infographics aren’t just great for grabbing a reader’s attention. . They get shares , which helps you reach and engage a new audience. .
  • HUBSPOT  |  MONDAY, JANUARY 29, 2018
    [Youtube] 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. For example, did you know YouTube has its own virtual reality (VR) setting to view any video in 360 degrees?
  • STRATEGIC-IC  |  MONDAY, JANUARY 29, 2018
    [Youtube] 4 Considerations For Your 2018 Content Strategy
    Comparing the content distribution channels that survey respondents plan to use through the next 12 months, it can be seen that YouTube remains top of the chart, whilst plans to use Facebook video, Instagram and Messaging Apps are increasing. We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends.
  • ONLY B2B  |  MONDAY, JANUARY 29, 2018
    [Youtube] Only B2B - Untitled Article
    Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Shared by all other channels (social media, email, Youtube, and blogging) 430 subscribers later, the 7% have become customers of my products. Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 29, 2018
    [Youtube] How to Curate Content Like A Pro: 8 Lessons [Examples]
    For example, the Spin Sucks editorial calendar includes two weekly content curation columns: Gin and Topics for YouTube videos and The Big Question for Slack group discussions. Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.
  • MARKETING ENVY  |  SUNDAY, JANUARY 28, 2018
    [Youtube] Key B2B Marketing Trends To Keep An Eye On In 2018
    YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. Reading time: 7 very informative minutes. Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM).
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 25, 2018
    [Youtube] 4 Essential Elements to Effectively Market Building Materials
    YouTube has traditionally been where many consumers get their information. Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. It isn’t a significant leap to apply those elements to drive sales for products in different industries.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 25, 2018
    [Youtube] 3 Ways SEO and Rankings are Changing in 2018
    First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. 75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 25, 2018
    [Youtube] How to Audit Your Content: 5 Essential Steps
    As Laura explains: Create a system that makes sense so you can tell key things by glancing at the number: “Oh, this is two levels deep on the website,” or “This piece came from the app,” or “This is a YouTube video because it starts with a three.”. Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who.
  • HUBSPOT  |  THURSDAY, JANUARY 25, 2018
    [Youtube] YouTube vs. Vimeo: Which Video Platform is Best for Your Business?
    YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. YouTube will be the better choice for most businesses. Winner: YouTube. For maximum reach, choose YouTube. Winner: YouTube. Winner: YouTube.
  • HUBSPOT  |  WEDNESDAY, JANUARY 24, 2018
    [Youtube] The State of Video Marketing in 2018 [New Data]
    We asked our respondents about all sorts of different platforms and techniques -- YouTube, Facebook, interactive video and more. It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Youtube] Influencer Marketing: The Power of the “Micro-Moment”
    In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Youtube] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    UX designers and content writers; social media influencers such as style bloggers, YouTube stars and Instagram celebrities; digital marketing consultants, and other e-marketing professionals will find employment opportunities in our changing economy. But all this talk of creation doesn’t mean marketing is taking more from Netflix than just its binge-tech ; don’t expect to see marketing teams full of YouTubers anytime soon.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Youtube] YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know
    YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20. Why YouTube Is Doing This. Daily Youtube Marketing
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Youtube] How CMOs Are Helping Healthy Food Brands Secure Market Share
    Many healthy food brands are relying heavily on YouTube, Twitter and Facebook initially. Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Youtube] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    While the advice may work for an aspiring YouTube celebrity, established enterprises need a strategy. As soon as content marketing took off as an industry term, so appeared the naysayers. Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Youtube] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Turn a blog post into a whiteboard explainer video and publish it on YouTube. Publish webinars as tutorials on YouTube. As you’re probably aware, video content is incredibly popular at the moment -- 45% of people watch more than an hour of Facebook or YouTube videos a week. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Youtube] 6 Reasons Video Is A Star Player In Content Marketing
    In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Youtube] Should Your B2B Company Be On Instagram?
    Live videos on Instagram can go for up to an hour, and then you have the ability to save the video file afterward to publish them on YouTube, Facebook, or another platform. When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Youtube] How Technology Is Changing Sales and Marketing
    Now that audiences can access social media, watch videos on YouTube, and look up recipes on google using their phone, sales teams are scrambling to optimize their websites for mobile. Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more.
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Youtube] Study: Teenagers Are Now Facebook’s Kryptonite
    ” While teen usage has increased on YouTube, Instagram, Snapchat, Pinterest, and Twitter, Facebook is the only major social platform that lost users in that demographic. Look no further than YouTube, which tops this list. teens watch YouTube, where vloggers are modern day celebrities and role models. In fact, 70 percent of Generation Z consumes two hours of YouTube every day.
  • VIDYARD  |  WEDNESDAY, JANUARY 10, 2018
    [Youtube] Is Your Video Infrastructure Ready for 2018?
    Marketing teams might use YouTube while sales teams use Dropbox, product teams SharePoint, and all others nothing because they couldn’t get around their email clients’ file size limits. And in 2018, there are three commandments to follow to amplify your success and turn video into organizational brain food: Move beyond YouTube. In the early days of video, marketers dropped videos on YouTube for easy hosting and broader distribution.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Youtube] Video Strategy: The Awareness, Interest, and Decision.
    – This is the type of video you want to push into your social media accounts, Youtube, front page and email campaigns. Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’ ’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Youtube] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    We might email a wacky YouTube video to a few people on our team to test the response. Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Youtube] How to Create a YouTube Channel
    If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business. How to Create a YouTube Channel. To watch, share, create, and comment on YouTube content, you'll need a Google account.
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Youtube] 3 Tips to Refresh a Lackluster Marketing Strategy
    Are they watching videos on your YouTube channel? Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Look at the Numbers. Changing any aspect of your marketing strategy should be based on data, not anecdotal evidence.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Youtube] 35 Marketing Tips to Make Your Work Day More Productive
    Use the spacebar on your keyboard to play or pause a YouTube video. . You marketers aren’t just busy people – you’re jugglers. . You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. . The team and I here at SnapApp knew you’d appreciate some shortcuts.
  • SCHUBERT B2B  |  TUESDAY, JANUARY 2, 2018
    [Youtube] B2B Social Media Trends We are Going to See in 2018
    On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still as relevant as ever. Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience.
  • CONTENTLY  |  TUESDAY, JANUARY 2, 2018
    [Youtube] 24 Content Marketing Predictions for 2018
    Paid distribution will lean heavily toward video as content marketers add YouTube and Facebook video to their list of most important channels. Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 2, 2018
    [Youtube] The Personalization Challenge (and Why Tech Alone Can’t Solve It)
    Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 28, 2017
    [Youtube] 5 smart ways to use social media for knowledge sharing
    Having in mind the era we live in as well as the constantly increasing popularity of YouTube tutorials and similar content, just imagine the reaction of your customers if you offered them a high-definition video. T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Youtube] How Content Marketing is Evolving Heading into 2018
    While YouTube has long been the favorite platform to create a channel and host video content—with Facebook also being an option— Amazon is now taking aim by allowing creators to migrate over to its platform. The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Youtube] 3 Tests That Can Save Personalization
    YouTube provides a great case for contemplating control. You probably know that YouTube’s algorithms personalize your video recommendations based on viewing habits. From YouTube’s perspective, this service increases the probability that you will see more relevant videos in your feed, watch more videos you enjoy, and therefore generate more ad revenue. To viewers, YouTube personalization might be useful. Either way, YouTubers have choices.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Youtube] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. In addition to a video-on-demand channel and website, Hello Sunshine has Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat profiles for publishing social and short-form content. Some of the best inspirational and engaging content comes from unexpected places.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 20, 2017
    [Youtube] Two Lives Saved: Guest Post by Dallas D.
    We watched many videos on YouTube about people training their own dogs to do this. Dallas and Max. In 2013, we received the following story by email from a family in the Southern United States: “My 13 year old son was given an assignment in English class to write a personal narrative. Perhaps by sharing this, others can have a greater understanding of a child’s perspective and bring about awareness about the need for a cure to this horrible disease.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Youtube] A ScribbleLive Stocking Stuffer
    The Discovery Hub is also where you can find content using the Getty Image Search tool, the ScribbleLive Marketplace syndicated stream feed, and various social network integrations, including Twitter, Facebook, Instagram and YouTube. ‘Twas the Week Before Christmas… Twas the Week Before Christmas, and all through the house. Not a creature was stirring — except for a few trendy engineers!
  • CHIEFMARTECH  |  MONDAY, DECEMBER 18, 2017
    [Youtube] 5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
    of all advertising dollars in the US went to those two companies — and their portfolio of sites, such as YouTube and Instagram. For an example of this, consider the feud between two of these giants, where YouTube is blocking Amazon Fire TV and Echo Show devices. Amazon refuses to sell certain Google products in their store — Nest Secure, Chromecast, Google Cast — so Google now prevents a number of Amazon devices from being able to access YouTube.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 14, 2017
    [Youtube] Content Marketing Predictions for 2018
    The FTC, for example, takes serious measures to protect consumers from businesses who aren’t transparent in their marketing tactics: think back to the Machinima case in 2015, where the FTC cracked down on the gaming network for not disclosing paid endorsements for YouTube content producers. Content marketing is here to stay.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 14, 2017
    [Youtube] 7 Ways you can Engage with Your Influencers
    This could be paying for them to mention your brand in a sponsored post (commonly seen in B2C on Instagram and YouTube) or purely to pay for their time (e.g. Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 13, 2017
    [Youtube] How to Robot-Proof Your Job as a Content Creator
    million Facebook posts go out, over 500 hours of video are uploaded to YouTube, and over 1,440 posts are published in WordPress. Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Youtube] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Frankly, video is just a natural progression; the consumer market has been gaga for video since YouTube was acquired by Google back in 2005. B2B Sales Strategies. B2B sales is undergoing its biggest transformation since the advent of the commercial internet 20+ years ago and it’s affecting everything from the makeup of sales teams and individual roles to the strategies and tactics they employ to engage with buyers.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 12, 2017
    [Youtube] 3 Social Media Storytelling Ingredients for Effective Brand Narratives
    These shorts gather millions of views across YouTube with thousands more in interactions across social media and tie Under Armour’s brand to the most defining struggles, developments, and goals of all sorts of athletes and athletic professionals. When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 11, 2017
    [Youtube] How AI Will Impact Content Discovery And Ad Placements
    In fact, one lesson from the YouTube ad boycott could be programmatic/AI still present dangers because, as the New York Times noted, AI still doesn’t understand context and what distinguishes good and bad content, as we have seen in recent weeks.
  • TRAACKR  |  FRIDAY, DECEMBER 8, 2017
    [Youtube] The 25 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr
    Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date
  • TRAACKR  |  THURSDAY, DECEMBER 7, 2017
    [Youtube] The 27 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr
    Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date
  • WEBBIQUITY  |  THURSDAY, DECEMBER 7, 2017
    [Youtube] For AdWords In ABM, Add the Right AI
    So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. Guest post from Venkat Nagaswamy. If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM).
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 6, 2017
    [Youtube] How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
    Says Lander Vu: “With YouTube evolving into a platform for polished and refined content, Twitch offers the inverse—a way to watch real-time streamers, with unique personalities and quirks. Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Youtube] B2B Marketing Trends for 2018
    With YouTube as popular as Google as a search engine, you need to focus time and resources on creating compelling and engaging videos in 2018. Consider using video marketing throughout the customer lifecycle, such as pre-roll ads on YouTube, explainer videos on your website, and retargeting customers through video. As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Youtube] 54 Content Marketing Stats to Guide Your 2018 Strategy
    The top 5 most effective social media platforms to engage B2B audiences are LinkedIn (82% effective), Twitter (66%), YouTube (64%), Facebook (41%), and SlideShare (38%) - LinkedIn Technology Marketing Community. . Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). . With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. .
  • HUBSPOT  |  MONDAY, DECEMBER 4, 2017
    [Youtube] 5 VR Marketing Examples That You'll Want to Steal for 2018
    While the VR installment was part of a live experiential marketing campaign, the rest of us can get a taste -- pun intended -- of the virtual experience via this YouTube video. The holidays are coming, and I'm feeling cheerful. So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 4, 2017
    [Youtube] Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Subjects like augmented reality , content audits , localization , and journey mapping were part of the video series that were shared on the ICC event blog, promoted in emails, and posted to YouTube in the months leading up to the event. Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 30, 2017
    [Youtube] Five Situations Where Marketers Should NOT Use Automation
    Also check our videos on YouTube for more information.” Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of. You could have spare time for lunch breaks, hangout runs and whatever you love doing once your tasks are handled by a machine. Image credit: untitled exhibitions on Flickr.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 29, 2017
    [Youtube] Skip the Content Gurus and Trust Yourself
    It’s never been easier to just figure out what the average is because you can ask somebody on social or Google it or go to YouTube and find a tutorial. Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 28, 2017
    [Youtube] 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing
    By creating a consistent experience across channels, such as running TV and YouTube ads together, physically reaching Millennials with billboards, and having a single continuum from paid search and display ads, they actually saw 2.4x With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 28, 2017
    [Youtube] The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling
    It got such strong reactions on social media—viewed 8 million times on YouTube to date—that they repeated the formula for 2012: tearjerker story (a snowman travels to get his lady a Christmas present to keep her warm), a gentle acoustic cover (it was a massive hit for Gabrielle Alpin), and mass hysteria. You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 27, 2017
    [Youtube] Share Your Content With Ease From The Content Studio
    Taking these steps ensures that your original content is readily available, and as easy to search for and manage as content created on Twitter, Instagram, Facebook, Youtube or Getty images. Setting the table for successful engagement. It’s the week after Thanksgiving and by now you’ve gotten over your food-induced comas, hopped onto your planes, trains and automobiles, and settled back into your day-to-day routine.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 27, 2017
    [Youtube] The Trials and Tribulations of the SEO: A Marketing Fable—Part One
    Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information. When the company purchased YouTube for $1.65 Additional reporting by Jon Simmons. In the cold winter of 2016 we sensed an ominous change in the lives of search marketers.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 24, 2017
    [Youtube] 5 Marketing Trends That Should Influence Your 2018 Budget
    But in 2018, the biggest boost to video will be the improved audience targeting capabilities that YouTube and other platforms are able to provide. Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 23, 2017
    [Youtube] Why Your Current Social Media Tactics Aren’t Attracting Buyers
    From Domo’s 2017 study on internet activity found that every minute, Twitter users tweet 456,000 times, Snapchat users share 527,760 photos, and YouTube. Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff.
  • ONALYTICA B2B  |  WEDNESDAY, NOVEMBER 22, 2017
    [Youtube] 5 Top Tips to Get Your Senior Execs on Social Media
    According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. When it comes to being social, a business has to start with its leaders. At Tribal Impact , it’s our mission to increase employee advocacy in a way that really adds value to businesses.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Youtube] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    If I had to choose just one book for individuals getting involved with video for the first time, I’d recommend Vlog Like a Boss, alternating chapters of her book with binge-watching her hundreds of brief YouTube videos. Amy was a “cubicle escapee” from the corporate world who committed to building a powerful brand with her stream of Savvy Sexy Social YouTube videos.
  • VIDYARD  |  TUESDAY, NOVEMBER 21, 2017
    [Youtube] Last Chance to Register for Fast Forward on November 29th & 30th
    For Marketers: From Tactical to Strategic: Our Path to B2B Video Marketing Maturity and ROI – Michael Ballard – Lenovo From YouTube and views, to Personalized Video and real pipeline. Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 20, 2017
    [Youtube] An Accessible Internet: How Web Users with Sensory Impairments Experience Digital Content
    Perhaps the most familiar development in this arena has been YouTube’s seven-year-old auto-captioning feature , which aimed to bridge the gap between the small population of properly captioned content and YouTube’s larger library. This is an easy step that benefits everyone involved—users have access to clear and accurate subtitles, while the brand can avoid embarrassing snafus with auto captions and reap the benefits of increased search visibility on YouTube.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 20, 2017
    [Youtube] “Make Me a Viral Video!”—Tackling Video Content the Better Way
    Do the same for YouTube, too, as well as add some keywords. ” It’s also a handy mobile-first strategy: YouTube reports that more than half of their views come from mobile devices. Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text.
  • HUBSPOT  |  THURSDAY, NOVEMBER 16, 2017
    [Youtube] How to Create a Professional Promo Video on a Shoestring Budget
    This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online. Currently, Facebook has over two billion monthly active users , and YouTube is just behind it at 1.5 Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average.
  • LEADFEEDER  |  WEDNESDAY, NOVEMBER 15, 2017
    [Youtube] 4 Cold Sales Email Templates That Drive Leads (And Why They Worked)
    You can use this sort of personalization to reach out to other groups of prospects besides Instagrammers, including other creatives such as YouTubers or bloggers, or even CEOs and managers of larger companies by simply mentioning a specific tweet they sent, article they wrote, or conference talk they gave. We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 15, 2017
    [Youtube] Welcome to the Age of Intelligence (and What it Means for Video)
    YouTube no longer cuts it as a video hosting platform for businesses. Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 15, 2017
    [Youtube] Marketers See Improvements in Video Content ROI in 2017
    Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year.
  • HEINZ MARKETING  |  TUESDAY, NOVEMBER 14, 2017
    [Youtube] Email isn’t dead, but it sure is low on gas
    2 of those hours on YouTube, Facebook, Snapchat, Instagram, and Twitter – MediaKix. Guest Post by Scott Edmonds , Founder & CEO of Chatcast. From an outsider’s perspective, email is thriving. It’s used by 90 percent of American adults and 49 percent of the world, and as a collective, we sent 28 percent more of it in 2016 than the year before. So, what’s the issue? It’s that this growth is hollow: those emails are coming from companies, not people.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 14, 2017
    [Youtube] Five Secrets of Engaging Video Content
    If your video aims to attract attention, there this is a generation of YouTubers, Instagrammers and other high-traffic individuals who can help promote it. Guest post by David Gutierrez. As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats.
  • HUBSPOT  |  MONDAY, NOVEMBER 13, 2017
    [Youtube] 14 of the Best Advertising and Marketing Campaigns of All Time
    Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
  • CONTENTLY  |  MONDAY, NOVEMBER 13, 2017
    [Youtube] Infographic: The Influence of Instagram
    Facebook and YouTube still hold a sizable lead in terms of active users, but Instagram’s influence is rapidly on the rise. Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped , Instagram took off.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 8, 2017
    [Youtube] What to Do After You Press Record: A Formula for Videos People Love
    People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. On average, Amy points out, people decide whether to keep watching a YouTube video in the first eight seconds, and in even less time on other channels. YouTube doesn’t like any of that, and they don’t send you more traffic.”. People decide to keep watching a @YouTube video in the first 8 seconds, says @schmittastic.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Youtube] Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World
    Another is to allow interested clients to sign-up for email newsletters, subscribe to your YouTube channel, and dive into your site filled with product tutorials and other useful information). Is your sales team suffering from “rejection fatigue”?
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Youtube] A Quick-Start Guide to Paid Content Promotion
    Twitter also offers Tweet Engagements – use these when you have media or videos on third-party platforms (like YouTube) that you want your Twitter audience to see. YouTube : Since YouTube is a media property owned by Google, its promotional options can be managed using the same Google AdWords interface used for paid search ads. No brand can exist in a vacuum.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 7, 2017
    [Youtube] 10 tech trends that'll shake up your content marketing strategy in 2018
    As far back as 2014 it was calculated that every single minute: 72 hours of video are uploaded to YouTube. From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace.
  • KAPOST  |  MONDAY, NOVEMBER 6, 2017
    [Youtube] Social Media Needs Its Own Team and Tech—Here’s Why
    Facebook, Twitter, YouTube, and Instagram have become natural extensions of human relationships. The power of digital is impossible to dispute. We rely on social to share resources that make our lives. The post Social Media Needs Its Own Team and Tech—Here’s Why appeared first on Kapost Content Marketing Blog. Digital Marketing Marketing Strategy
  • KAPOST  |  MONDAY, NOVEMBER 6, 2017
    [Youtube] Social Media Needs Its Own Team and Tech—Here’s Why
    Facebook, Twitter, YouTube, and Instagram have become natural extensions of human relationships. The power of digital is impossible to dispute. We rely on social to share resources that make our lives. The post Social Media Needs Its Own Team and Tech—Here’s Why appeared first on Kapost Content Marketing Blog. Digital Marketing Marketing Strategy
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 6, 2017
    [Youtube] 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    If you’re publishing on YouTube, you can use its cards and end screen features. On YouTube, this means verifying your account, including custom thumbnails, and including summaries of your videos. After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landing pages as well.
  • PUREB2B  |  THURSDAY, NOVEMBER 2, 2017
    [Youtube] How to Reach Your Audience with Content Distribution
    Facebook, Twitter, Instagram, LinkedIn, and YouTube are some of the most commonly used social networks in content promotion. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Youtube] How to Get More Targeted Leads (a B2B Playbook)
    Social Media Ads – You can promote your content, at any stage of the funnel, to prospective leads based on job title, region, interests, behaviors, relationships and a number of other laser focused targeting criteria, across many different social networks: facebook, LinkedIn, Twitter, YouTube etc. . . Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 1, 2017
    [Youtube] Why Revenue Teams Need to Go All-in on Technology
    Today, not only are there thousands of TV channels, there’s YouTube, which has even more channels within its platform, there’s still radio, there’s social…the ways to get attention are endless! How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 27, 2017
    [Youtube] Facebook vs. Blockchain: it’s a matter of trust
    Yet, as we saw earlier this year with Google and the YouTube video issues, brands are willing to forego the potential massive reach of these platforms when they are associated with things they find unsavory. The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies.
  • VIDYARD  |  THURSDAY, OCTOBER 26, 2017
    [Youtube] Are Your Peers Beating You to Video Marketing Results?
    Many marketing teams used social media sites like YouTube, hoping to garner extra views. Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve. As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.” ” Well, we’ve got your data right here.
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