The Effective Marketer

A Primer on Sales Competitive Battle Cards

The Effective Marketer

– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. – support site and forums: in some cases, especially for web-based (SaaS) products, you might find a competitor’s support website and online community.

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2013 B2B Content Marketing Awards

The Effective Marketer

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

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Trending Sources

The New Rules of Lead Generation: Book Review

The Effective Marketer

For more information about the book, check it out on Amazon and on the book’s website. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

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The State of Demand Generation

The Effective Marketer

BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. Website Conversion Optimization.

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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. It is interesting that once you’ve been on the consuming side of things you get a different perspective.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Website And the list could go on a few more bullets.

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Inbound Marketing Analytics 101

The Effective Marketer

Your Website & Landing Pages. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

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How Viral Marketing Can Kill You

The Effective Marketer

As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

Could be as simple as “Review our home page meta tags to improve SEO&# or a bit more complex like “Create a project to select a CMS system for our website&#.

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Below I have listed 10 tips on how you can promote your website through content. Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find.

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Your Content Marketing Mandate: Just Do It!

The Effective Marketer

Our website sucks, we want to fix it first. I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed?

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How Great Content Can Solve Problems

The Effective Marketer

If you are struggling with creating your own WordPress website, for example, and there comes a content piece that addresses your current issue (“How to get your WordPress site up and running in 5 easy steps” kind of content, for example) you will drop what you are doing and check it out. If you had gotten content related to your issue but that doesn’t solve it (“Why use WordPress for your website” for example), it won’t get shared, commented, and more importantly, acted on.

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How to Include Webinars in Your Content Plan

The Effective Marketer

For the product demo webinars, you can also select specific segments of the recording and place them throughout the website to give emphasis to certain features of the product.

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Deconstructing an Email Marketing Campaign

The Effective Marketer

Things to consider when crafting the landing page: Taking out website navigation. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right?

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The Fun Theory: How to Change Behavior

The Effective Marketer

In other cases you try to get website visitors to navigate a certain path by placing links in strategically important places or enticing them with an offer. The videos on their website (embedded below) are some great examples of what they mean.

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A Tough Road for Marketing Automation

The Effective Marketer

Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website. Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve.

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Making Website Reviews Easy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

For more information about the book, check it out on Amazon and on the book’s website. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

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Your Marketing Focus

The Effective Marketer

Whether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are increasing.

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What’s Wrong with Marketing Education?

The Effective Marketer

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

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2013 B2B Content Marketing Awards

The Effective Marketer

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes.

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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.

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It’s All About the Landing Page

The Effective Marketer

Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website. Content Marketing Email Marketing Online Marketing econsultancy landing page optimization online survey qr code websiteSurprising results from eConsultancy’s recent survey on the use of QR Codes showed that: 64% of consumers don’t know what QR Codes are. Of the consumers that know what QR codes are, only 11% have used them.

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Marketing Content That Sells

The Effective Marketer

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look.

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Measuring Marketing Effectiveness

The Effective Marketer

A recent post on the Marketing Automation Software Guide Blog titled “ Marketing Analytics vs. Website Analytics ” does a good job at separating two commonly mistaken data sets. If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true.

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Guidelines for a Content Marketing Audit

The Effective Marketer

The free report is available to download directly from the Altimeter Group’s website (or click the image below). If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that.

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What Are Your Brand Touchpoints?

The Effective Marketer

You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? A nice post by Nick Westergaard on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. Yup, holiday cards deserve some branding love too. It’s all about how you present yourself and your company to customers and prospects in every single touchpoint.

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Effective Content is Clear and Direct

The Effective Marketer

Gobbledygook is spread everywhere, from press releases to website content, to the latest whitepaper or eBook. Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products.

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are you paid enough? new salary survey released

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do.

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because you can't beat free marketing training

The Effective Marketer

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies.

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free stuff that sells. maybe.

The Effective Marketer

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites?

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions.

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get hired in marketing

The Effective Marketer

Check out a recent post on Marketing Today website about it. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? Then you have to first understand the rules of the game.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today.

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getting stuff done with ms outlook

The Effective Marketer

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on.

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if you're gonna copy, make it right

The Effective Marketer

Which is the best website? You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit.

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