Beyond

How do younger B2B buyers act differently to older B2B buyers?

Beyond

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

Have we reached the tipping point for B2B social media?

Beyond

And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution

Trending Sources

What have we learned from the B2B Social Media Debate?

Beyond

The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

The Key To Social Selling: Be Nice

Beyond

Some of the nicest business people on social media also happen to be some of the most successful. Eric took the trouble to create a wordcloud of the language used by 7 of the best known names in social media and noted that a simple "thanks" dominated in most cases.

Emotions and B2B Campaigns

Beyond

Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative

The age of Social Media. Literally.

Beyond

I took part in a pub last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required

Is it social media or just multimedia?

Beyond

As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia.

The 3 big social media questions

Beyond

I have been looking for a way to distil the essence of social media marketing for B2B and, over the course of a number of conversations with clients, it has become clear that there are just 3 things a B2B organization needs if it is going to have a strong, useful presence on the social web.

Good old-fashioned direct mail + social media = wow!

Beyond

Social media marketing is new and exciting. Tags: Brand Communications brand communications direct marketing social media Direct mail is outdated and dull. An easy conclusion to reach these days, but wrong.

Who is the social media voice for your business?

Beyond

You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool.

Twitter and B2B: don't be fooled by the silent majority

Beyond

If you are thinking of using Twitter - or social media in general - in your marketing, you need to know how it can serve you. Tags: Beyond Brand Communications Interactive buyersphere social media social networking socialmedia twitter

Turning the B2B world inside-out. Or is it outside-in?

Beyond

Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media

Capture the data. Release the goodwill.

Beyond

Tags: Beyond Communications Interactive data lead generation social media

A stronger, fitter brand in just 3 minutes?

Beyond

A few weeks ago I wrote a blog post that postulated the three fundamental questions that a B2B company needed to answer if it was to succeed in social media. Normal.dotm. Base One. 12.0. false. 18 pt. 18 pt. false. false. false.

Twitter, Common Decency and the Corinthian Spirit

Beyond

Tags: Beyond Communications Interactive social media twitter

The Biggest Cocktail Party In The World.

Beyond

Someone once described social media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there.

Let your people go: the great social media in the workplace debate

Beyond

According to the third annual Deloitte LLP Ethics & Workplace survey , 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. Tags: Beyond Communications Interactive HR social media EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! I make the rules! It's a funny situation.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 3) Radian6 (aka Social Studio).

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. The social enterprise. The social employee.

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 26: The 29 Best Social Media Monitoring Tools. #27:

CRM 81

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

Stats 126

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Social Media Examiner ). Social Media Examiner ).

Stats 114

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

PR 138

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. For us, social works.

Social 115

5 Easy Tools for Social Selling Success

Webbiquity

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? 5 Easy Tools for Social Selling Success.

Tools 109

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

The Future of Social Media

B2B Marketing Insider

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. WHY SHOULD I BE ON SOCIAL MEDIA?

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.