Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Download the template 6.

Social Media 80

Social Media Template Work Management Marketing Management 80

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 131

Paid Content Tools Branding Brand Identity 131

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. Check out the full infographic below for more data on the social network’s marketing power.

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. You can then make these changes through the Wordstream software. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. Reddit is more than just a niche social networking website. Let’s get into it! The best part about the wealth of information found on Reddit? It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. blog posts, articles, videos, etc.),

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

TrustRadius Marketing

MARCH 2, 2022

Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software. A social media marketing tool will allow you to access all your social media accounts in one place.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Keep the following factors in mind when choosing one to invest in the right software: Ease of use. Marketers have too much on their plate to spend hours learning new software. Key features. Influencity.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Which Drives More Sales: Email or Social Media?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Setting a gold standard for partnerships.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Paid Search Agency 105

TrustRadius Marketing

JUNE 20, 2022

When picking the right software for your business, we know that cost isn’t everything. For social media analytics, here are our favorites in 2022: Product trScore Pros Cons Audiense 7.7/10 10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10

Social Media 116

Social Media Analytics Work Management Media 116

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Instead, you can automate the process using social media automation software and create workflows to do this automatically. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Source: Lucid Software. YouTube will be a natural fit for your brand.

Paid Content 94

Paid Content Research Product Youtube 94

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Social networks have grown into a foundational aspect of our culture. Most software that's built for frontline marketers isn't quite powerful enough to capture this, and software that is sophisticated enough requires heavy IT or developer support.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Contently

JUNE 27, 2016

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. The report also found that small business marketers are 64 percent more likely to post videos on Facebook than YouTube.

Small Business Marketing 109

Small Business Marketing Video Marketing Business Budget Programs 109

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Sprout Social

JUNE 30, 2021

YouTube Stories. YouTube is also rolling out their own stories feature, although it’s currently only available for channels with over 10,000 subscribers. Here, we see graphic design software Visme repurposing a horizontal video and publishing it on Pinterest Stories to reach an entirely new audience. Repurpose content.

Social Media 137

Social Media Media Curation Twitter 137

Webbiquity

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. ” Ugh. Auto unfollow.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Hubspot

JUNE 11, 2020

To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks.

Paid Content 52

Paid Content Social Media Pricing Price 52

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Founder and CEO John Foley describes Peloton as a software, hardware, and content company. ” Social media is the marketing channel of choice for showcasing Peloton instructors.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

Webbiquity

AUGUST 22, 2017

Do one or two things really well —Quickbooks is the most popular and feature rich accounting software. Producing videos you share on YouTube as well your website. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Directive Agency

SEPTEMBER 12, 2023

Unfortunately, Google Ads campaigns don’t have firmographic targeting, and your buyers don’t use search terms like ‘CRM software for VPs of marketing at companies with a hundred plus employees.’ A common mistake is heavily relying on target audiences with Google Ads. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Outgrow

SEPTEMBER 12, 2022

Their goal is to generate demand for their software and engage with their audience directly. . YouTube – Ahrefs . Your Youtube channel can be an indispensable asset for your content marketing efforts, but only if you post the right kind of content. Facebook is one of the widest social networks in the world.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Vidyard

MARCH 30, 2015

Cetera Financial Group, Lenovo and Prophix Software have recently turned to Vidyard to power their video marketing programs and turn videos into active tools for lead generation and customer insights. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Zoominfo

MARCH 3, 2019

G2 Crowd Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. Reddit Reddit is more than just a niche social networking website. Top Research Tools for B2B Sales Reps 1. It’s free!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Vidyard

MARCH 30, 2015

Cetera Financial Group, Lenovo and Prophix Software have recently turned to Vidyard to power their video marketing programs and turn videos into active tools for lead generation and customer insights. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

Cetera Financial Group, Lenovo and Prophix Software have recently turned to Vidyard to power their video marketing programs and turn videos into active tools for lead generation and customer insights. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

EveryoneSocial

FEBRUARY 16, 2021

This guide lays out all of the categories of influencers to support your marketing goals and social media strategies. What Are Social Media Influencers? Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. Authentic Content.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Biznology

OCTOBER 22, 2012

In the Google Analytics dashboard, “Traffic Sources” tell you how people come to your website – whether it’s from “Search” (organic and paid), “Referral” (social networks and e-marketing) or “Direct.” VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Optinmonster

MAY 10, 2023

According to other data , more than half of people using social networks suffer from FOMO. With more than 3 billion active social media users worldwide, according to We are Social , that’s a huge potential audience. The best way to leverage the power of social proof is by using TrustPulse.

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Hubspot

APRIL 24, 2018

And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. There's a good chance you already have video editing software installed on your computer. Best Video Editing Software. Cloud-based video editing software (i.e., Best Video Editing Software for YouTube.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hubspot

DECEMBER 11, 2019

If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software. Here's what they said: Data Source: Lucid Software. So, who's actually the most tuned in to social media?

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101