SmarkLabs

MAY 16, 2022

If your business has an online presence, chances are you’re already on LinkedIn. In this article, we’ll cover the pros and cons to LinkedIn ads. Learn about the key considerations you should make when adopting LinkedIn ads as part of your B2B marketing strategy. What Are the Pros to LinkedIn Ads? Insert tracking links.

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Salespeople can use social media data for their sales strategy, which is the top use case for social data according to the Sprout Social Index™. What are the benefits of social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Hubspot

JANUARY 15, 2020

Here’s version one, which doesn’t include a summary: And here’s version two, which does: Version two, right? The summary is one of the most important parts of your profile, since it’s a space to showcase your passion, enthusiasm, and most importantly, your track record of results. LinkedIn Summary Examples for Reps.

Template 84

Template Linkedin Ideal Customer Profiles Effectiveness 84

Tomorrow People

APRIL 27, 2021

Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. In a moment, I'll share a few examples of sharp thinking that – for me – breaks through the clutter. Here are a few examples: 1.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

SalesGrape

SEPTEMBER 17, 2023

The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts. Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SalesIntel

NOVEMBER 1, 2021

LinkedIn transformed the way working professionals network and became a pillar of sales outreach. . LinkedIn Sales Navigator is an excellent tool. You obtain quick summaries rather than spending hours manually tracking prospect behavior on the site. Advanced Prospecting with LinkedIn Sales Navigator + RevDriver.

Ideal Customer Profiles 98

Ideal Customer Profiles ROI Enterprise Management Eye-Tracking 98

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Powerful creative can be 10 to 20 times more sales effective than mediocre creative.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Only B2B

DECEMBER 24, 2020

Twitter, Facebook, or LinkedIn??? Twitter, Facebook Or LinkedIn. People, my perception would be – LinkedIn, why? The reason is simple because you would find more professional and industry-related people over LinkedIn, right? By the way apologies for this lame example.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Pam Didner

SEPTEMBER 13, 2022

The best way to quantify content ROI is through demand generation and sales. Say, for example, management cares about new qualified leads. For example, not every email campaign you send out is in newsletter format. Quantify the contribution of your content to sales. Sales feedback. Expiration dates.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. AI can simply empower you with extra help to reach your sales quota.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Sprout Social

MAY 18, 2023

For example, the Sprout Social style guide, “Seeds,” provides specific direction for everything from embodying the Sprout voice to writing for different channels to describing the technical details of our product. For example, take an article that resonates with your audience and break it down in several different social posts.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

ClickZ

JULY 31, 2020

30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The user has to decide upfront how they want the credit for sales events to be divided between the touchpoints. We also evaluated the Shapley model from cooperative game theory.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Hinge Marketing

JANUARY 29, 2020

FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Case studies, downloadable gated content, podcasts and primary research reports are great examples. Image Source: High Growth Study 2020: Executive Summary. Image Source: John Tyreman on LinkedIn.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Pam Didner

MARCH 17, 2021

From a sales perspective, that’s fantastic. They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. Here is a quick template that you can use to create a summary of requests and gap. Know who your internal stakeholders are.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. Here are some examples to show you what I mean…. Let’s look at this summary in detail. This claim sounds a bit like fluff to me.

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Work Management 77

Work Management Effectiveness Marketing Management Sales Qualified Leads 77

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Scoop.it

JULY 13, 2023

For example, if you’re trying to run a referral program and most of your customers or followers are using TikTok, then short-form content is the way forward. However, YouTube or LinkedIn users prefer slightly longer form content. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Vidyard

MAY 16, 2022

We’ll give you three easy steps on how to run the perfect sales discovery call. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 What do they talk about on LinkedIn

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 73

Generation Lead Ranking Enterprise Management User-Generated Content 73

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but.".

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Martech

JULY 22, 2022

This means every business line or region might use, for example, the same outbound marketing platform, but deploy campaigns locally. In nearly every case study, we saw a steering committee representative of broader institutional stakeholders, including IT, enterprise data, and key adjacent services, like sales and/or support.

Enterprise Management 100

Enterprise Management Work Management Paid Search Agency Advertising Agencies 100

Hubspot

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Hubspot 67

Hubspot Lead Ranking Outreach Lead Scoring 67

Pam Didner

OCTOBER 15, 2022

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. For example, a tool allows speakers to submit titles and descriptions and a committee to approve/reject submissions. Let’s start with the basics of tech event management.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Hubspot

OCTOBER 30, 2017

LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. But letting LinkedIn choose your headline for you is a mistake. Here are the four secrets to writing an effective LinkedIn headline. How to Write a LinkedIn Headline. Include your value prop.

Linkedin 98

Linkedin Enterprise Management Work Management Examples 98

Hubspot

JUNE 8, 2022

LinkedIn connection requests remain pending for days. If you notice these trends with your own business, continue reading to learn the best tips for increasing sales in the summer. How to Bounce Back From a Summer Slump, According to Sales Leaders. In addition, keep an eye on buyers' LinkedIn profiles and take note of changes.

Tips 87

Tips Eye-Tracking Marketing Management Trigger Marketing 87

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but.".

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

ClickZ

FEBRUARY 7, 2022

30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results. We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. Some examples: onboarding, celebrating, recognizing, upgrading, renewing.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126