Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. How do you avoid this and capture customer interest? Congratulations, you’ve smashed your goals!

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. Why is content marketing king? When did content marketing start?

Content Marketing 205

Content Marketing Work Management Paid Search Agency Marketing Management 205

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. They are no longer willing to be passed from one seller to another without a good reason.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. They rely much less on sales pros to gather information.

Sales Cycle 76

Sales Cycle Customer Surveys Consulting Trends 76

Salesforce Marketing Cloud

JANUARY 3, 2024

As a sales professional, you don’t have to coerce or pressure. As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Martech

AUGUST 23, 2023

“If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” Don’t retrofit your AMB solution “We need to stop listening to experts that tell you to retrofit ABM into existing lead-generating processes, lead tech, and even lead reporting,” said Jaramillo.

Account Based Marketing 88

Account Based Marketing ABM ROI Top of Funnel 88

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? So, how do you do it right? And it’s certainly not about talking about how great you are. If you’re ready to start building a strategy, then you’ll need to consider several different aspects, which all are related to thought leadership best practices.

Thought Leadership 343

Thought Leadership B2B Thought Leadership Research Practices 343

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. But how do you figure out what your consumers want or need? This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Content Standard

NOVEMBER 16, 2023

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. The result is generic, uninspiring marketing that fails to resonate with buyers. What can we do to change that?

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. What are B2B Buyer Personas? Are Buyer Personas Still Important? Think about the Greek gods, for example.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Zoominfo

JANUARY 22, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method. But how do you know who to personalize content for? What Is A Target Market, And Why Do You Need To Identify Yours?

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

NetLine

OCTOBER 30, 2023

What is the B2B Black Hole? Lack of Action Like a spaceship without its navigational computer, B2B marketers like to operate on gut feel rather than tangible buyer behaviors and measurable, first-party engagement data. NetLine’s own research has found that B2B organizations only have transparency into 2% of their buyer’s journey.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What skills does an SaaS growth marketer need?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 223

Sales Management Top of Funnel B2B Sales Tactics 223

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. The need: A different martech stack for those not in-market We need a different martech stack for the 95% of our customers but likely will be soon.

Efficiency 85

Efficiency Marketing Automation Services Lead Ranking Branding 85

Zoominfo

AUGUST 22, 2022

“Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. While named accounts from sales and your ideal customer profile (ICP) provide ample information to form your target account list, that list remains a fantasyland of possibilities. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

LeanData

JULY 22, 2022

However, just because a digital-first buying journey is preferred by buyers, B2B marketers should not assume those buyers are pleased with the B2B prospect experience. . Buyers have the same expectations for their B2B buying journeys as they have in their B2C buying journeys. Evolving the prospect experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Qualified Leads Lead Ranking Sales Qualified Leads 98

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. We need tools that not only function flawlessly but surpass expectations. We need a revolution, an injection of genuine creativity. Well, not anymore. It should be the lifeblood of martech.

Work Management 107

Work Management Marketing Management Product Differentiation 107

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Strategic-IC

APRIL 29, 2024

We had the pleasure recently of speaking with Rhiannon Blackwell , ABM Leader, Global Marketing Organization at PwC , about the art of growing relationships with Account-based Marketing, and how she built a successful ABM program from the ground up through forging meaningful connections.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Tips 62

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Tip: Involve your sales team early in the planning process. They have invaluable insights into customer needs and objections.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Seismic

MAY 2, 2024

Whatever it is a buyer values, there’s likely a social seller putting it all out there for them. They’re buyer-centric, modern sellers who regularly show up and speak up on LinkedIn. In today’s world, where buyers are inundated with non-stop sales and marketing messages, sellers need to rise above the noise.

Examples 45

Examples Enterprise Management Peer-to-peer Linkedin 45

SalesIntel

APRIL 25, 2024

With this in mind, Chelsea Madden, VP of Customer Success and Partnerships at SalesIntel, and Kara Smith Brown, CRO & Founder of LeadCoverage , partnered on an in-depth webinar to provide supply chain marketers with key sales and marketing tactics to create a commanding presence market presence in 2024. trillion by 2030.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Martech

MARCH 30, 2023

It is the audience and how that audience engages with the messaging. How are they accessing information from those sites in terms of device and platform used? Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. But how exactly can sales-marketing alignment benefit YOUR organization? But how exactly can sales-marketing alignment benefit YOUR organization?

Sales Management 275

Sales Management Lead Ranking B2B Sales Top of Funnel 275

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Marketing Qualified Leads (MQLs) are the essential bridge connecting marketing efforts with sales endeavors.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Zoominfo

OCTOBER 5, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. But how do you know who to personalize content for? Before you can personalize any content or messaging, you need to identify your target market. What is a Target Market, and Why Do You Need to Identify Yours?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Launch Marketing

JULY 6, 2022

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. That is why organizations need an effective go-to-market strategy. To craft messaging, consider some of the overarching pain points each buyer persona faces.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. How do you avoid this and capture customer interest? Congratulations, you’ve smashed your goals!

Work Management 72

Work Management Marketing Management Marketing & Strategy Marketing Strategy 72