Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. Shoppable branded content.

Top of Funnel 73

Top of Funnel Advertising Agencies Funnel Advertising Digital Marketing Funnels 73

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Produce the content they love.

B2B Marketing 136

B2B Marketing Trends Top of Funnel B2B 136

Only B2B

MAY 28, 2025

Going with a traditional funnel is like playing safe. Yes, traditional funnels worked when sales cycles were manageable, and digital noise was low. But todays B2B buyers are more informed, more selective, and mostly immune to irrelevant outreach. You flip the funnel. Sales lacks context.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. The connection between customer acquisition and content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. As an example, look at the content we share here at Lead Forensics.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. Why the gap? One big factor is resistance to change.

Top of Funnel 117

Top of Funnel Marketing AI Paid Search Agency Companies 117

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. In-house marketing won’t exist in most mid-sized companies.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Source: HubSpot. Quick Takeaways.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

WordAgents

JULY 10, 2025

However, that doesn’t mean every brand needs the same content or platform. Here, we’ll break down the social media needs for different business types, covering how various business categories should approach content, pick the right platforms, and build strategies that help them meet real goals.

Social Media 195

Social Media Media Work Management Marketing Management 195

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Processing.

Top of Funnel 112

Top of Funnel Conversion Cost per Acquisition Lead Ranking 112

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. What is the B2B Buyer Journey? Decision: The buyer selects a vendor and finalizes the purchase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: Pew Research.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.

CRM 123

CRM Top of Funnel Account Based Marketing Paid Search Agency 123

Martech

MAY 27, 2025

Its digital targeting functionality. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts. Processing. CTV isnt yet a stand-alone revenue driver.

Top of Funnel 91

Top of Funnel PPC Paid Search Agency Advertising Channels 91

Outgrow

JUNE 23, 2025

Marketing Funnels Reimagined: Quiz Funnel Strategies That Transform Email Drip Marketing Your prospects scroll past another generic lead magnet. They click, engage, and before they know it, they’re part of your quiz funnel ecosystem. But generic funnels treat everyone the same.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. Today is one of those moments.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). Generating demand is great, but your business won’t survive without actual sales. of marketers state generating high-quality leads is their biggest challenge.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Provide gift cards.

Small Business Marketing 312

Small Business Marketing Tactics Business Paid Search Agency 312

Hubspot

SEPTEMBER 6, 2024

Thanks to the integration between HubSpot and Slack, reps could respond to messages in real-time right within our organization’s main messaging app. By using HubSpot’s AI chatbot builder, we enabled our prospects to get answers to their questions 24/7/365, regardless of sales rep availability. AI can help.

Marketing AI 80

Marketing AI Top of Funnel Ideal Customer Profiles Enterprise Management 80

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Trade Press Services

APRIL 28, 2025

For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse.

Top of Funnel 97

Top of Funnel Marketing Management B2B Marketing Marketing AI 97

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Great SaaS blogs have a personality that makes technical content approachable. Maintaining timely content is essential in the SaaS industry where products change often.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Thanks to ChatGPT, I did just that. Why build a CDP simulator?

Lead Ranking 121

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 121

SalesIntel

JUNE 10, 2025

You follow all the best practices, you’re creating authoritative content, providing a clear call-to-action, and your form only asks for the bare necessities but you’re not seeing the expected results in terms of sales or revenue generation. Why is it Common for Companies to Think of Themselves in Terms of a Funnel?

Top of Funnel 52

Top of Funnel B2B Sales Work Management Marketing Management 52

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Account Based Marketing 130

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 130

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. It’s Not for Everyone.

Intent Data 336

Intent Data Marketing AI Intent Lead Ranking 336

Zoominfo

JULY 11, 2025

ZoomInfo has been helping businesses in every sector and vertical go to market for almost 20 years. ZoomInfo is a business-to-business (B2B) software and intelligence company that provides the Go-to-Market (GTM) Intelligence Platform for sales, marketing, and revenue operations (RevOps) teams. What Does ZoomInfo Do?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Sales Management Enterprise Management 130