Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, your lead magnets should be promoted on your company’s social media channels.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Social Media Strategy in 8 Steps (Summary). highlight to tweet).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Zoominfo

SEPTEMBER 30, 2020

Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” The Fall of the Brand Ambassador.

Branding 246

Branding Brand Identity Zoominfo Loyalty 246

Adobe Experience Cloud Blog

OCTOBER 5, 2017

While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Plot Your Follow-Up Tactics. Do It Again.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

NuSpark Consulting

FEBRUARY 24, 2018

We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy that includes all three. The inbound process is viewed as much more targeted and effective than the old “spray and pray” methods of marketing used in the past. Inbound Marketing.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Scoop.it

APRIL 11, 2024

A webinar is a virtual seminar. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Biznology

MAY 8, 2019

These three effective digital marketing tactics that will help you gain positive business results. You want to make your blog the best ever and ensure you are putting your best foot forward on social media. A webinar is simply an online seminar that is either a demonstration, discussion or presentation.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Kaon

JUNE 26, 2019

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Navigate the Channel

SEPTEMBER 13, 2021

However, general topics in leadership, management, and business are also acceptable. The three most common methods are through in-person engagements, content marketing, and social media. Or maybe you want to host a seminar where you explain to sales reps how to become better at what they do. Social Media.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

PureB2B

MARCH 23, 2021

The word is an amalgamation of two words: “web” and “seminar,” which perfectly illustrates using the web as a means of transmitting seminars virtually. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

The word is an amalgamation of two words: “web” and “seminar”, which perfectly illustrates using the web as a means of transmitting seminars virtually. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Only B2B

NOVEMBER 15, 2021

Soon after, the leads are forwarded to sales teams, who must sift through an excessive amount of low-quality leads. Then the criticize game begins, and sales and marketing teams begin pursuing each other rather than cooperating. Create and manage a website Search Engine Optimization Content marketing. Must Read: Is MQL Dead?

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Marketing Craftmanship

MAY 13, 2020

If these predictions are correct, and people continue to reduce their interpersonal contact, here are some tactical suggestions involving three major categories of marketing activity. Earned media has the highest value on the credibility scale. Direct Communication. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales? Inbound sales is a personalized, helpful, modern sales methodology.

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Pam Didner

OCTOBER 7, 2020

We will discuss some of the tactics that will lead you to success in a digital marketing career. Digital Marketing Strategist, Search Engine Optimization (SEO), Social Media Marketing are just a few of the job titles you may already be familiar with. This requires careers in digital marketing. Read blogs and updates .

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

SmartBug Media

MARCH 19, 2021

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. How to Bridge the Gap Between Sales & Marketing Teams. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. ProBlogger.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

PureB2B

NOVEMBER 10, 2021

Set them up to reflect your brand’s personality to act as automatic marketing and sales agents. This allows you to remain visible to your consumers while also sharing product and service offerings that may move prospects farther down the buying funnel. Invest in Social Media Marketing. Provide a Discount or Coupon.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

markempa

JUNE 29, 2009

That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  Find out if these apply to your business.

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

Hubspot

OCTOBER 30, 2019

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. Outbound marketing includes activities such as trade shows, seminar series and cold calling. But, what's the difference between inbound and outbound? This post will walk you through it.

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Building an email database can be a long, arduous process, especially if your business sells a niche product. Leverage Social Media You can use social media platforms to build your email marketing database, too.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Sharpspring

OCTOBER 11, 2021

Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis. On the other hand, any brand’s growth can be judged by the growth of social media mentions that include it.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

SmartBug Media

FEBRUARY 15, 2024

Business model structure : Describe your business model, whether it's product-led growth, enterprise sales, or corporate sales. Marketing and sales plan : Lay out your strategy for attracting and retaining customers. Build a friendly and noticeable online image to stay in the minds of your investors on social media.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

PureB2B

NOVEMBER 10, 2021

Set them up to reflect your brand's personality to act as automatic marketing and sales agents. This allows you to remain visible to your consumers while also sharing product and service offerings that may move prospects farther down the buying funnel. Invest in Social Media Marketing. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Zoominfo

NOVEMBER 12, 2018

Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person. A review of attendance numbers for the New Jersey Bank Marketing Association’s quarterly seminars shows that attendance did not diminish when audio podcasts became available from the programs. Miranda Katz, Wired.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Oktopost

AUGUST 27, 2020

And everyone’s on social media. So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Everyone’s an expert and an influencer nowadays.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Outbound Engine

JUNE 3, 2019

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. Check in on your marketing and sales goals. Most small business owners set marketing and sales goals when they establish their business. Should you focus on offline or online strategies? How about money?

Small Business Marketing 54

Small Business Marketing Tactics Marketing Strategy Marketing & Strategy 54

ClickZ

OCTOBER 28, 2020

It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more. Speech-to-text technology like Trint’s can transcribe audio in real-time with the help of AI. Namely, captioning videos.

Content 143

Content Video Marketing Automation Touchpoints 143

SpotMe Blog

JULY 25, 2021

Training seminars. Marketing and sales events. Luckily, a hybrid seminar or event can record and upload all sessions and speakers online as on-demand content, allowing audiences to view missed content later. 5) Social Media Marketing World. Trade shows. Product launches and demonstrations. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Only B2B

JULY 13, 2023

To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

JUNE 9, 2020

However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice. This is achieved by making your brand/business more discoverable online, in search engines and social media platforms. Always ask for feedback from your sales team. What makes it so effective?

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

Pam Didner

OCTOBER 7, 2020

We will discuss some of the tactics that will lead you to success in a digital marketing career. Digital Marketing Strategist, Search Engine Optimization (SEO), Social Media Marketing are just a few of the job titles you may already be familiar with. This requires careers in digital marketing. Read blogs and updates .

Paid Search Agency 52

Paid Search Agency Planning Tips Work Management 52

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. B2B event marketing has been proven to be as good as gold for this goal. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Then, develop a very simple process by which reps pass their data to this group. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. I’d love for you to pass those along.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120