Versium

DECEMBER 6, 2023

We are thrilled to bring you new insights and innovative tools that will enhance your campaign performance on Meta and LinkedIn. Discover how the power of identity technology and first-party data enrichment enables precise targeting and effective remarketing to your desired audiences.

ROAS 52

ROAS Linkedin Webinar Metrics Marketing & Strategy 52

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. To avoid using these tools in any capacity is like choosing to work with one hand tied behind your back.

Tools 125

Tools Content Marketing Content Work Management 125

Hubspot

APRIL 12, 2021

Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Let's go through some top tools in each category. PartnerStack.

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Martech

OCTOBER 28, 2022

Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. Plus, these platforms and tools are continuously evolving. “ Evaluating ROI/ROAS.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Bionic

JANUARY 7, 2024

Bionic now enables you to export your media plan data for use with your favorite AI tools. Recently released AI tools are rapidly changing the way we live and work. And there are thousands of other AI tools coming online based on recent AI breakthroughs. Want to use ChatGPT to analyze your media plan performance? Click “Export.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Take into consideration the cost of tools, resources, employees and contractors. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

QuanticMind

MARCH 20, 2019

The chore of managing campaigns manually or through inefficient legacy tools is further exhausting from a time investment standpoint, sapping working hours that could be spent focusing on growth opportunities and strategies. The result has been a 12% lift in ROAS, but this is only part of the success story. Get in touch.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Liveintent

JANUARY 27, 2021

They can be great tools for evaluating campaign performance in today’s data-driven world, but they can also be tricky. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. RGG exceeded its target ROAS goals and doubled its new member conversion rate and order value.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. However, the C-Suite, not fully understanding the tool’s potential, views this as just another marketing expense rather than a strategic investment.

Allocation 118

Allocation Barriers Lead Scoring Lead Ranking 118

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Now we’ll dig into how to surface the numbers you need to accurately prove ROAS by connecting ad data to down-funnel metrics.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Martech

AUGUST 9, 2023

Google Ads is launching several new features to help drive efficiency for digital marketers, including: Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS).

Features 97

Features Google Ads ROAS 97

Unbounce

DECEMBER 4, 2021

Automated ad bidding is one of the most powerful tools available to digital marketers today, and thanks to machine learning, you can now harness its full potential. Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Martech

FEBRUARY 8, 2024

China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers. It features Chat with Data, a generative AI technology that analyzes campaign performance and important KPIs such as ROAS. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing.

Marketing AI 85

Marketing AI Allocation Zoominfo ROAS 85

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Martech

OCTOBER 4, 2022

was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 Performance and spend increases. year-over-year.

Cost per Acquisition 114

Cost per Acquisition Paid Search Agency Ads ROAS 114

LeadsRX

NOVEMBER 9, 2021

The solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). Portland, Ore., The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

FEBRUARY 1, 2023

From the ANA report “Retail Media Networks: A Forced Marriage or A Perfect Partnership” The survey also asked respondents to share how their organization views their investment with RMNs, using a five-point scale ranging from “Valuable marketing tool” to “Cost of doing business.” RMNs do hold real value. RMNs do provide ROI.

Brand Identity 97

Brand Identity Branding ROAS Media 97

LeadsRX

JANUARY 14, 2022

The Unbounce platform and its pre-optimized landing pages, AI-copy creation, and campaign optimization tools help over 100,000 marketers accelerate their leads, sales and ROI. The LeadsRx customer base has mainly been mid-market and enterprise businesses and agencies helping companies and brands improve return on ad spend (ROAS).

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Zoominfo

JUNE 28, 2023

Take a look at all of the tools in your tech stack. Get really granular and understand how the teams use, or don’t use, those tools. When you go to market with a new product or service, it’s crucial that your data platform, CRM platform, and sales tools can all speak to one another through integrations.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SmartBrief - Marketing

SEPTEMBER 18, 2023

The n Amazon’s Attribution tool emerg ed from beta and became available to all brand-registered sellers in the third quarter of 2022. Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Have no fear.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

LeadsRX

SEPTEMBER 8, 2021

When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined. We are firm believers that impartial data can and does point to the truth – in campaign effectiveness, optimization in ad spend, and the Valhalla of KPIs: ROAS. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. A/B Testing for Optimizing Retargeting Campaigns A/B testing is a valuable tool for optimizing your retargeting campaigns.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Matchcraft

MARCH 7, 2023

Return on Ad Spend (ROAS): The return on investment for your ad campaign, calculated as the revenue generated by your ads divided by the total ad spend. Maximize Your YouTube Ad ROI with MatchCraft’s YouTube Video Ads Ad resellers and ad agencies have several tools at their disposal for defining their target audience.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Valasys

APRIL 25, 2024

Transparency and Reporting: Programmatic advertising provides transparency into campaign performance through comprehensive reporting and analytics tools. Advertisers can adjust targeting parameters, creative elements, and bid strategies based on performance metrics such as click-through rates, conversions, and return on investment (ROI).

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Return on ad spend (ROAS). That means your ROAS for that campaign is 10:1. And if you need any help, you can use HubSpot's SEO tool.

Cost per Acquisition 98

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 98

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

LeadsRX

APRIL 7, 2022

His job is to put his experience and expertise from years in the audio industry to work for Hybrid clients, examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. He uses multi-touch attribution from LeadsRx to measure audio advertising performance.

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

Envy

APRIL 5, 2022

This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. What else should you know about boosting ROAS? Another way for marketers to optimi ze B2B PPC camp aigns using their first-party data is to leverage tools like Google’s Enhanced Conversion and Meta’s Advanced Matching.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. In today’s highly competitive manufacturing industry, staying ahead of the game is vital.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Porch Group Media

FEBRUARY 9, 2023

This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend). Easily Track Attribution A key metric to track is ROAS. There are tools out there that measure the most important actions following the initial CTV ad at the top of the sales funnel.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Marketing Insider Group

SEPTEMBER 1, 2020

Most Agile marketing tools have the data available and could even automate the reporting for you. In today’s post-COVID world, we often see teams holding Big Zoom Planning meetings (or BZP), using a myriad of visual collaboration tools such as Google’s Jamboard and Miro. Cost Per Lead/ Opportunity/ ROAS. Sales Effectiveness.

Planning 245

Planning Work Management Marketing Management ROAS 245

Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. Understand ROI and ROAS. ROAS = Total Revenue / Cost of Ads.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Martech

JANUARY 9, 2023

Our tracking and analytics tools are losing data as we know it — and we must adapt. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis.

Marketing Attribution 118

Marketing Attribution Marketing Analytics Tools Analytics Features 118

Choozle

DECEMBER 1, 2021

Investing in self-sustaining and in-house tools can create knowledge and expertise internally rather than recruiting experts or outsourcing capabilities. Maximize your budget for RoAS. The number of different channels, tactics, and strategies continues to grow, and you have to expect to utilize several marketing tools to be effective.

Budget Programs 82

Budget Programs Marketing Budget Creation Planning Campaigns 82