How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. Often you will set the ROAS target based on a known value of doing business, maybe due to an understanding of what margin of revenue is required on your ad spend to ensure profit, for example, or simply “what performance always has been.”. ROAS itself.

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How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. How can you solve SEM’s biggest new challenge? Search engine marketing is complicated. Your revenue and return on ad spend (ROAS). All important concerns for day-to-day search-engine marketing. You’re probably also noticing that search engine marketing is getting harder.

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

Their Search and Shopping programs were growing exponentially, creating a great deal of additional work for their two-man team, and it was becoming apparent their manual approach to bid optimization was both unsustainable and not yielding the desired results. The result has been a 12% lift in ROAS, but this is only part of the success story. QuanticMind’s SEM specialists are well-versed in coaching marketing teams to incredible results.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. SEM professionals are constantly faced with the challenge of data scarcity when making bidding decisions.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

As QuanticMind continues its journey into the latest digital advertising trends at SMX East 2016, we invite you to check out the tips, tricks and insights we’ve gleaned from a variety of paid search and social panels. For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Olson: “Five voice search tips to think about today:”.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Conversions (for Search and Display ads).

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint. Paid search bidding optimization is best done by bidding using your conversions or revenue data to inform the model. And they are especially powerful (and necessary) if you want to focus on profits primarily in your paid search strategy.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). But search engines are constantly changing, making it difficult to keep up with the best optimization tactics without enlisting professional help. . What Is SEM? With SEO, you create and keyword-optimize your website content to rank well in organic search results.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

Bid adjustments are a Google Ads feature that can help you optimize performance by displaying ads more or less frequently based on where, when, and how people search. With Google Search Ads, there are several types of bid adjustments you can use: Device – Show your ad more or less frequently for searches on computers, tablets, or mobile devices. Remarketing lists for search ads (RLSA) – Set bid adjustments to show ads to people on your RLSA lists.

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Segmenting Data to Improve PPC ROI

QuanticMind

If you have a SEM bidding optimization tool , you can use the segmentation in your favor, but if that’s not the case, then it will always be useful to know some basic rules about how to understand your data. A typical SEM case for this is plotting the relationship between volume and efficiency, for example, by comparing Revenue (in dollars) and ROAS (in percentage). PPC Digital Marketing paid search QuanticMind search engine marketing segmenting data SEM bidding optimizatio

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue. Taking the same principles as ROAS, you would bid higher on keywords generating more conversions, and down on keywords generating fewer conversions.

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. Presently, it helps to describe this SEM bidding optimization technique. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. Download the eBook SEM Optimization Techniques: Are You Overpaying Google?

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy.

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

Search engine marketing is constantly changing. That makes it hard to keep up with new ways of approaching SEM every year. They’re a solution that can help advertisers follow the future of paid search without having to reinvent their strategy time after time. We take a deep dive into why it will soon be essential for all search engine advertisers. Google Ads offers automated bidding features for search and shopping advertisers. Dynamic Search Ads.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Search keywords. What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. There are many questions to ask to determine how valuable a keyword can be to your paid search program.

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. Creating SEM Forecasting Reports.

10 Tips for Success with Bing Shopping Optimization

QuanticMind

Consistently Review Your Search Terms Reports. That’s why regularly reviewing your search terms is good practice for Bing Shopping optimization, as it can help you to identify important growth areas such as: New irrelevant queries to add to your negatives High spend queries that are well below your CPA or ROAS thresholds Other optimization opportunities, such as products that can be moved into their own ad groups.

Big List of Digital Marketing Acronyms

TrueInfluence

E-A-T = Expertise, Authority and Trust – How Google measures web page quality for search results. GSC = Google Search Console. ROAS = Return On Ad Spend. RSA = Responsive Search Ad. SEM = Search Engine Marketing. SEO = Search Engine Optimization.

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Let’s Tackle Your Biggest Paid Search Challenges Head-On

QuanticMind

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits. As a solutions engineer at QuanticMind, I’m fortunate enough to work with many different enterprise clients and prospects from around the world.

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How to Get Started with Performance Marketing

Outbrain

SEM, or search engine marketing, is an important part of performance marketing and definitely worth the time and investment. SEM is the placement of paid ads on search engine results pages (SERPs). Check out this great SEM guide.

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Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics

Outgrow

SEO and SEM. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are powerful tools to boost your marketing strategy for e-commerce. SEO and SEM allow you to better target your customers and potential leads through their search queries. .

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PPC Automation: Why and How to Implement It

Ladder.io

One of the most widely used forms of PPC is search engine advertising. Increase your ROAS: PPC automation tools, if implemented correctly, can optimize your ads’ performance and increase yourreturn on ad spend (ROAS).

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The Big List of Content Marketing Acronyms

Brandpoint

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. Each header tag provides value to SEO because search engines use headers to better understand what the content, and the website, is about. ROAS: Return on Ad Spend.

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Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Paid search optimization. It’s the practice of making the most effective use of advertising budget towards your SEM goals. SEM is the “rocket science” of marketing. It’s similar to how a car does it: you need an engine.

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. For instance, check out the ad that came up in my search for “hair plugs”. Search Engine Marketing (SEM). The search engine receives 3.5

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Top 10 PPC Trends for 2020

Valasys

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on.

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12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

If you’re hiring a digital agency to run your PPC campaigns and they impress you, is there an opportunity to add Search Engine Optimization? PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example.

12 Considerations For Choosing A B2B Marketing Agency in 2019

Ledger Bennett

If you’re hiring a digital agency to run your PPC campaigns and they impress you, is there an opportunity to add Search Engine Optimization? PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example.

How to Select a B2B Digital Agency in 2019

Ledger Bennett

If you’re hiring a digital agency to run your PPC campaigns and they impress you, is there an opportunity to add Search Engine Optimization? PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example.

How to Hire the Right VP of Marketing for Your Company

Single Grain

Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Proficient in SEO, SEM, SMO, email marketing, affiliate marketing, and other digital marketing channels.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Traditionally, paid search professionals enjoy an enormous amount of control over all variables associated with their work. The Mad Scientists of Paid Search.

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The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). Increase search engine visibility. Google calls this “Target Search Page Location,” which you can use in an effort to help your domain rank as high as possible on search engine results pages.

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

You have limited insight into social channels, for instance, which are often early indicators to search intent. Ryan Ausanka-Crues, VP of Engineering and Product at QuanticMind, provides additional explanation in the context of search-based performance marketing: “A good example: Just because you have a search term, that doesn’t mean the landing page you’re going to take someone to will be effective at communicating and converting.”.

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