Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. Creating SEM Forecasting Reports.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue. If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. Profit Maximization, CPA, Brand Presence, etc?)

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

Advertisers who take full advantage of these performance opportunities will find that audience bid modifiers can: Drive more conversions Increase campaign efficiency Increase Return On Ad Spend (ROAS) Free up budget to pursue new growth opportunities. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC. Adwords bidding strategies have changed a lot in recent years.

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The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

Have we made any business model changes that could affect ROAS? To give you a tangible example, if you’re looking to achieve a monthly ROAS of 150%, revenue should be factored into your optimization metric – ie. Profit Maximization, CPA, Brand Presence, etc.). PPC bid optimization strategy paid search performance Poor PPC performance PPC Advertising PPC Auditing guide PPC optimization strategy PPC performance analysis PPC program audit SEM audit

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. It’s recommended that this targeting type be combined with other targeting types for those with CPA or budget goals.

Big List of Digital Marketing Acronyms

TrueInfluence

CPA = Cost-Per-Acquisition/Cost-Per-Action. ROAS = Return On Ad Spend. SEM = Search Engine Marketing. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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PPC Automation: Why and How to Implement It

Ladder.io

Increase your ROAS: PPC automation tools, if implemented correctly, can optimize your ads’ performance and increase yourreturn on ad spend (ROAS). It is done at a set target cost per acquisition (CPA). Also, consider setting up processes built on an effective SEM strategy.

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Presently, it helps to describe this SEM bidding optimization technique. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. The portfolio bidding algorithms would use data from clicks and conversions to bid up the more valuable keywords that drive revenue while simultaneously bidding down other keywords to stay within the ROAS limit. Download the eBook SEM Optimization Techniques: Are You Overpaying Google?

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” After doing a quick cost-benefit analysis to determine whether or not you can make a comfortable living by leaving your job right now — and realizing you can’t — you are now tasked with figuring out why Return on Ad Spend (ROAS) dropped so significantly, and ultimately why your PPC performance is suffering.

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17 Best Paid Media Tools for Marketers

Single Grain

Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Users find it easier to hit monthly budgets across search and display channels with Acquisio generating more conversions and improving chances of SEM success drastically.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS).

The Big List of Content Marketing Acronyms

Brandpoint

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). Because someone has shown interest, the goal is to get them to purchase, so we’ll look at a specific CPA. With a demonstrated history of working in the retail industry, her specialties include cross-channel media strategy, buying and analysis, programmatic advertising, mobile and app campaign strategy, SEM, social media, and campaign content development.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). Because someone has shown interest, the goal is to get them to purchase, so we’ll look at a specific CPA. With a demonstrated history of working in the retail industry, her specialties include cross-channel media strategy, buying and analysis, programmatic advertising, mobile and app campaign strategy, SEM, social media, and campaign content development.

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QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

QuanticMind

These new features are together designed to afford our customers more outlets to optimize their SEM programs and ultimately drive more revenue and improve ROI. “We’ve By surfacing such critical insights ahead of time, customers can determine what ROAS or CPA targets need to be set to achieve specific goals, and also respond to shifts in business constraints that arise from issues such as budget alterations.

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Top 10 PPC Trends for 2020

Valasys

The feature is known as “auction time bidding” Some of the smart bidding strategies are Target CPA, Target ROAS, and Maximize Conversions & Enhanced CPC. The landscape of digital advertising will be more dynamic in the year 2020 than ever before.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Cost per acquisition (CPA): This can indicate how competitive your keyword is, and whether it’s worthwhile to invest in it given the profit margin from conversions.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. With Google Ads, you can select the right bidding strategy based on specific business goals, such as: Target ROAS Target CPA Maximize Conversions Enhanced Cost Per Click (eCPC). As a result, Hot Topic was able to expand their accounts, save time on optimization, and lift their ROAS by 12%. In 2019, businesses are investing more in PPC performance marketing than ever before.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Proficient in SEO, SEM, SMO, email marketing, affiliate marketing, and other digital marketing channels.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

That’s why regularly reviewing your search terms is good practice for Bing Shopping optimization, as it can help you to identify important growth areas such as: New irrelevant queries to add to your negatives High spend queries that are well below your CPA or ROAS thresholds Other optimization opportunities, such as products that can be moved into their own ad groups. Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing.

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. They offer 5 different automated bid strategies to choose from based on your specific business goals: Maximize clicks Target impression share Target CPA Target ROAS Maximize conversions. Search engine marketing is constantly changing.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. Depending on your team’s level of sophistication, it may or may not be – but with sufficient analysis you should have an understanding of how increases or decreases in bids create more efficient CPA or ROAS numbers on your keywords. How do you determine a search keyword’s value?

The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). What you’re doing here is optimizing your bids to not only get as many conversions as possible, but to also fall within your average CPA at the exact same time. Optimize your return on ad spend, or ROAS.

The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Return on ad spend (ROAS) is the ROI of your ad campaign. Marketers, can we be honest with each other for a second?

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