Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. This approach, though, comes with some major drawbacks that make it difficult for SEM programs to scale beyond their initial capacity. Determining Optimal CPC for Business Goals. New Opportunities for At-Scale SEM Programs.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. How to Forecast CPC with Keyword Planner.

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

Say you set a max CPC bid of $1 for a campaign, but you discover your ads perform better on desktop than mobile devices. Advertisers who take full advantage of these performance opportunities will find that audience bid modifiers can: Drive more conversions Increase campaign efficiency Increase Return On Ad Spend (ROAS) Free up budget to pursue new growth opportunities. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK.

How to Get Started with Performance Marketing

Outbrain

CPC is a better indicator of engagement than CPM, because the viewer has taken an action and actually clicked on the ad. A higher CPC usually means that the value of the conversion is higher. SEM is the placement of paid ads on search engine results pages (SERPs).

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” After doing a quick cost-benefit analysis to determine whether or not you can make a comfortable living by leaving your job right now — and realizing you can’t — you are now tasked with figuring out why Return on Ad Spend (ROAS) dropped so significantly, and ultimately why your PPC performance is suffering.

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PPC Automation: Why and How to Implement It

Ladder.io

Increase your ROAS: PPC automation tools, if implemented correctly, can optimize your ads’ performance and increase yourreturn on ad spend (ROAS). Start with a low CPC bid. Target ROAS: You can increase conversion or revenue founded on a target return-on-ad-spend (ROAS).

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Big List of Digital Marketing Acronyms

TrueInfluence

CPC = Cost-Per-Click. ROAS = Return On Ad Spend. SEM = Search Engine Marketing. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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Let’s Tackle Your Biggest Paid Search Challenges Head-On

QuanticMind

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits. Why are my campaigns stalling in terms of CPC/CPL and revenues? Infrastructure limitations nowadays are the main limit to taking SEM programs to the next level – and they could be holding you back, too.

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Presently, it helps to describe this SEM bidding optimization technique. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. The portfolio bidding algorithms would use data from clicks and conversions to bid up the more valuable keywords that drive revenue while simultaneously bidding down other keywords to stay within the ROAS limit. Download the eBook SEM Optimization Techniques: Are You Overpaying Google?

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17 Best Paid Media Tools for Marketers

Single Grain

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Enjoy lower CPC and CPA than other similar Google Ads campaigns.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Bid optimization technology has advanced algorithms and data processing capabilities that can accurately calculate the best CPC to maximize campaign performance. Here’s a breakdown of the data and process QuanticMind uses to calculate CPC and minimize wasted ad spend for PPC: 3. For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. That’s just one of many reasons why bid automation tools are essential for succeeding with SEM in 2019.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Cost per click (CPC): How much are you willing to pay to get the attention of a member of your audience? That would be your ideal CPC.

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Your ideal cost-per-click (CPC) can change based on a number of factors, including business goals, demand, competition, and other market changes. By fully utilizing your relevant data to calculate CPC, it ensures you only spend the minimum necessary budget to reach your business goals.

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The Big List of Content Marketing Acronyms

Brandpoint

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. ROAS: Return on Ad Spend.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

That’s why regularly reviewing your search terms is good practice for Bing Shopping optimization, as it can help you to identify important growth areas such as: New irrelevant queries to add to your negatives High spend queries that are well below your CPA or ROAS thresholds Other optimization opportunities, such as products that can be moved into their own ad groups. Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing.

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . In the same way, the behavior of customers – and of SEM campaigns – should not simply be attributed to educated guesswork, but rather, should be scrutinized scientifically. higher ROAS than desktop. . .

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Top 10 PPC Trends for 2020

Valasys

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed.

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The Rise of Automated Bidding

QuanticMind

As advertisers moved into the digital world and onto the Internet in droves, many ad platforms (like Google Ads) needed advertisers to actually set a maximum cost-per-click (CPC) that they were comfortable with. For starters, maximum CPC isn’t necessarily the top priority of a digital marketer — they’re (correctly) focused on things like visibility, conversions, sales, leads, etc. CPC was important, yes — but it was only one small part of a much larger story.

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS).

How to Hire the Right VP of Marketing for Your Company

Single Grain

Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Proficient in SEO, SEM, SMO, email marketing, affiliate marketing, and other digital marketing channels.

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8 Ways to Improve PPC Campaign Management

QuanticMind

Your ideal and maximum cost per conversion (CPC). Your ideal and maximum cost per click (CPC). Creating and executing successful PPC campaign management is a critical building block for an effective SEM strategy and imperative for maximizing your return on ad spend (ROAS). You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.”

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