Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 65

Social Media Template Work Management Marketing Management 65

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. You know what to do. Reach out to us asn aks about how!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Unable to provide additional resources.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Hubspot

FEBRUARY 9, 2021

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

Social Media 103

Social Media Media Allocation Work Management 103

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Marketing Insider Group

MAY 1, 2023

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Publish the articles on your blog or pitch to media as a bylined piece. Social media campaign. Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Biznology

OCTOBER 9, 2020

Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs.

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. On social, the same tactics can only yield the same results for so long.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Webbiquity

AUGUST 31, 2021

And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources. ” Affiliate sales support independent media. Finally, there’s the matter of social justice and corporate responsibility. Play it straight.

Buy 296

Buy Cold Calling B2B Lead Ranking 296

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. Build a Crisis Plan. What Is Public Relations? How to Leverage PR During a Recession.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

SmartBug Media

JULY 4, 2023

In contrast to traditional outbound marketing strategies that involve pushing messages out to a wide audience, inbound marketing takes a more customer-centric approach by providing helpful information and resources that address the target audience’s needs and interests. It assesses the impact of PR activities on reputation and public opinion.

PR 98

PR Planning Marketing Management Public Relations 98

Marketing Insider Group

JUNE 29, 2020

Media director at Coca-Cola, Barbara Sala said “We always communicated with our consumers during all of this phase,” she also added that Coca-Cola will “ adjust our spending to what really matters in a specific moment.”. This is not the time for frivolous posts that are sent because they are “due” per the social media editorial calendar.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Biznology

MARCH 18, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Most of all, similar to the book titled Slack.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! As our world start s to respond to the COVID-19 crisis , it’s important for your brand to do the same.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Take into consideration the cost of tools, resources, employees and contractors.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Marketing Insider Group

OCTOBER 20, 2020

Lack of empathy is a problem not just in politics, possibly the media, and business overall. But is it a crisis? Encouraging your team to share how they work (and how it affects them) on social media is a surefire to build trust and turn them into brand ambassadors for the company. There is some good news.

Business 353

Business Work Management Correlation Cable 353

Oktopost

JUNE 6, 2020

Social media influencers spoke out across their channels to demand change and many more went into crisis mode. Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

SEPTEMBER 23, 2021

People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm. They create a wealth of social data that can be used to inform how we respond to future natural disasters. Understanding the #TexasFreeze with social listening .

Twitter 112

Twitter Communities Viral Marketing Analysis 112

Sprout Social

APRIL 15, 2020

In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf. Imagine each post sandwiched on social: ??

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Featured Resource: 15 Email Templates for Marketing and Sales. Featured Resource: 6 Free Blog Post Templates. Social Media.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Social Media 145

Social Media Media Work Management Network Marketing 145

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Biznology

OCTOBER 1, 2020

Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy. What about when the target of employee activism is their employer? <Register Here.

Activities 118

Activities Brand Identity Branding Consulting 118

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. Assemble Your Crisis Management Team. Protect Your People.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Biznology

JUNE 10, 2020

This article continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation. And countless knowledge workers were unprepared to work remotely.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. Having a strategy for both preventing a crisis and reducing the impact of one can significantly help. Be Prepared.

Social Media 134

Social Media Marketing AI Tips Media 134

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis. When a Crisis Descends, Pause Before Planning. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Scoop.it

OCTOBER 19, 2021

When there’s a crisis, content is usually one of the last things people think about. What is a business crisis, and why are they bad news? A crisis is an event – or a series of events – that causes major disruption to the running of a business. How a business crisis can affect content (and why it matters).

Contingency Planning 70

Contingency Planning Planning PR Content 70

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Individual. Individual.

Social Marketing 113

Social Marketing Work Management Business Marketing Management 113