markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What gets measured gets done.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Marketing Interactions

SEPTEMBER 30, 2018

Unfortunately, the following recent research findings indicate not a lot has changed since I wrote my book four years ago: 55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. Bridge the Gap , 2018, Ytel]. Widen Connectivity Report , 2018.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Heinz Marketing

JULY 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Unbounce

SEPTEMBER 24, 2018

Content marketing is worth it, he said, because “People link to content, not sales pages.”. Our content is where [audience X] gets [information y] that offers [benefit z]”) gives marketers a 33% better chance at success, and this statement should be prominent across your site, blog, and social profiles.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Adobe Experience Cloud Blog

JANUARY 27, 2016

But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. Maybe you kick off an automated workflow in a sales development automation app for email communications.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Adobe Experience Cloud Blog

JANUARY 7, 2011

In short, your audit should evaluate the performance of marketing, sales, customer support, and product management. An evaluation of your social media strengths quickly leads to the question: Where should I place my resources? Have sales reps slip in the question in conversation. Which social networks should I focus on?

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. ” Professional services are part of this B2B world and also fall prey to these new challenges.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Adobe Experience Cloud Blog

MAY 12, 2016

Joe argued that “in an ABM world, sales enablement is a necessity” and that as you think about your ABM strategy, it’s important to start small and identify the pools of accounts that are most valuable to fish in. Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Do Psychographics work in B2B Marketing & Sales? Are you Inside-out or Outside-In?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Resource allocation, with both people and dollars, is difficult. Resource allocation, with both people and dollars, is difficult.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

EveryoneSocial

FEBRUARY 26, 2018

Looking back a year or two, most companies who were putting employee advocacy in place were B2B tech companies. While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. That comes out to 150,000 unique shares per month.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. For that reason, it’s no surprise that animated videos are most often used as explainer videos (see #4 above), which work well on a sales landing page. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hinge Marketing

MARCH 21, 2019

While referrals remain the top search method for buyers in need of a new professional service provider (as shown in Figure 1), the use of referrals as a search method has dropped by 15% over the last five years according to a study from the Hinge Research Institute , Inside the Buyer’s Brain, Second Edition. Content may be scarce.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Heinz Marketing

MAY 7, 2018

I hope you’re “tuning in” to Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thoughts on centralized approach vs decentralized. It is a beautiful day.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Full Circle Insights

FEBRUARY 8, 2021

In B2B marketing shops, there’s existing evidence of how transformational data integration can be: the CRM. Many B2B marketers already use the company’s CRM to track leads through the marketing and sales funnel and create reports. Additional Resources. Velocity & Shortening Your Sales Cycle. White Papers.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

Full Circle Insights

JANUARY 27, 2021

This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps by up to six years. But looking at CIO input as outsider meddling is a mistake. Proof Point: How Data Integration Inside the CRM Drives Efficiency Now. Additional Resources. White Papers. Case Studies.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. One blog could be someone’s only touchpoint with your brand. Guest blogs.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Hubspot

OCTOBER 28, 2019

This will give your customers an inside look at how your organic meals are made and help them trust you more when they see that it's produced in an ethical, safe, and organic way. As a small or medium-sized business marketer, you probably shouldn't use all of your time or resources to manage a nine-hour Twitch stream. Branded Content.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Marketing Insider Group

JULY 1, 2020

All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news. More attention on your brand. People use the internet to consume content. image source. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

SEPTEMBER 11, 2020

B2B companies sometimes go as far as folding Marketing into the sales organization, with a chief revenue officer overseeing both business development and the brand. Yet, though Sales and Marketing should be more closely aligned, the skills needed to lead the respective teams are different. When the Planets Are Aligned.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

JANUARY 29, 2021

But in the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. For example, this would enable them to test the impact of various ads, measuring click-through rates and making adjustments as appropriate to maximize ROI prior to capturing sales data. White Papers.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Planning 59

chiefmartech

APRIL 11, 2018

Imagine an organization as a country, marketing operations is like the roads and bridges that connect its cities, plants, people and resources within the country, and transport all sorts of assets inside and outside the country. Marketing operations empowers marketing to efficiently scale with quality and consistency.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51

Referral Rock

NOVEMBER 7, 2019

Inside each area we are going to give you many ways, examples, and ideas to get the engine going and drive more customer referrals. Value is how your product benefits your customer vs what it cost them. Whether you have a blog, vlog, or simply a social media page. You don’t have to do all the examples and they may not all apply.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

Inside each area we are going to give you many ways, examples, and ideas to get the engine going and drive more customer referrals. Value is how your product benefits your customer vs what it cost them. Whether you have a blog, vlog, or simply a social media page. You don’t have to do all the examples and they may not all apply.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52