Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services. And a (small) majority are still actively buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. The video trend has been building for about a decade in B2B, and is likely to continue. Permanent COVID-19.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. The post Must-Read Marketing Research and Studies for March appeared first on ClearVoice Blog.

Studies 52

Studies Research Paid Search Agency Transparency 52

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI. million, yet has a modest 5.6 social ratio.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Martech

NOVEMBER 28, 2023

Deloitte Digital conducted a study of more than 500 B2B executives at U.S. Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust.

Trends 83

Trends Customer Satisfaction Digital Transformation Pricing 83

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

AgencyEA

DECEMBER 13, 2021

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing. The industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2022 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Identifying your clients’ core values.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

AgencyEA

DECEMBER 10, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, focusing on trends in 2020 and beyond.

Studies 68

Studies Research Advertising Agencies Paid Search Agency 68

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. With that sage advice in mind, it would be a good time for government contractors to take notice of this multi-year trend and take proactive steps to reverse it.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

AgencyEA

FEBRUARY 14, 2019

As a global full-service brand experience agency, EA conducted an industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond.

Studies 71

Studies Research Advertising Agencies Paid Search Agency 71

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. The timing could not have been better.

Consulting 157

Consulting Research Work Management Marketing Management 157

Martech

NOVEMBER 21, 2023

Deloitte Digital conducted a study of more than 500 B2B executives at U.S. Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust.

Trends 92

Trends Customer Satisfaction B2B Digital Transformation 92

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Voice search is hot.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. Bottom line?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. When familiarizing yourself with a brand before pitching to them, study what content they have already used to ensure you aren’t pitching something they’ve covered. News and Trending Topics.

Research 98

Research FAQ Training Amazon 98

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

Conductor

SEPTEMBER 9, 2021

Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Healthcare Technology Trends in Telehealth 2021. Healthcare Trends in EHR, EMR, and Blockchain 2021. Healthcare Technology Trends in AI and Machine Learning 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184