Act-On

NOVEMBER 7, 2023

According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. We know that less than half of us do.

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. So, decide which outcomes you’re after, and work backward. Maybe stronger win rates?

Tips 59

Tips Peer-to-peer Work Management Training 59

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Vision6

APRIL 30, 2024

Constant Contact partnered with Ascend2 to survey over 1,300 SMBs across ANZ, Canada, the UK and the US for the study, which examined sales and marketing insights of decision-makers at Director level and above at companies with under 250 employees. All stats are representative of their associated demographics.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Market research done? Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. What you’ll learn: What is a sales call? How do you prepare for a sales call?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

Inbox Insight

AUGUST 30, 2020

If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Where do they go to research solutions? These were department heads (12%), senior managers (22%), company directors (32%), vice presidents (23%), and C-suite decision makers (11%).

Work Management 98

Work Management Marketing Management Research Allocation 98

Hubspot

FEBRUARY 3, 2020

Through this research, you'll also be able to identify successful millennial marketing strategies that could still work on Gen Z. This will help you better scale your strategies to fit Gen Z, rather than completely reshaping your tactics in costly ways. 52 Gen Z Stats to Know in 2020. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? Let’s get started. source ].

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. They are more likely to research a problem (sometimes for weeks) before settling on a solution. One of the most effective ways to do that? Average visit duration.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. Affiliate sales support independent publishing. First, be sure to do your own research on statistics as some content may be older and lean one way.

Marketing AI 313

Marketing AI Curation Content SERP 313

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. As you may know, a social selling strategy and process is key for sales teams and beyond.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. – Case studies (65%). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Outreach

JULY 15, 2021

A well-executed sales call can make or break your chance to close a lucrative deal. Sales calls can be challenging for new and veteran reps alike. Here at Outreach , we know how easy it is to get lost in the wealth of advice about the best sales techniques. Iterate and Improve Your Sales Techniques.

Tips 98

Tips Cold Calling Case Studies Outreach 98

Hubspot

SEPTEMBER 23, 2020

This tactic is known as co-marketing. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. Ascend2, 2017 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Belkins

AUGUST 17, 2020

“It’s the process of taking a call with a prospect and convincing them to book a meeting…is it not?” “Wait, isn’t that what sales reps do? ” B2B sales are quite complicated. The Appointment-Setting Process. What is a B2B appointment setting? ” Incorrect.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

SnapApp

OCTOBER 4, 2016

Freelancers approach research for assignments in a unique way, too. If you’re a content manager or editor who wants to know how you can best approach the freelancer relationship, this is a great starting place. Giving direction to optimize the content creation process. Research practices of freelancers. That’s a problem.

Research 101

Research Work Management Practices Best Practices 101

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. If it makes a measurable impact on sales, it will be hard to deny their value. Calling Facebook’s Stats Into Question. ” Encouraging, right?

Research 95

Research Video Marketing Case Studies Top of Funnel 95

SalesIntel

JULY 9, 2021

Leading companies have a not-so-secret weapon in their toolbox that quickly distinguishes them from their competitors: a sales playbook. A sales playbook is a collection of materials that will assist your sales team in developing its sales process and methodology, outlining sales objectives, and providing a framework for closing sales.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. JuliaEMcCoy Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Hubspot

APRIL 27, 2023

In this article, you’ll learn some positions you can consider in SaaS sales, expert tips for getting into the industry, and how to succeed in your first sales role. Table of Contents Is SaaS sales a good career? SaaS Sales Positions How to Get into SaaS Sales How to Succeed in SaaS Sales Is SaaS sales a good career?

Enterprise Management 74

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 74

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Martech Advisor

NOVEMBER 15, 2019

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us? What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? The top 10 trends in Sales Tech for 2019 – 2020. Bonus tip: winning sales in the experience economy! Table of Contents.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message , your marketing, and even your business bottom line.

Relevance 62

Relevance Research Content Opinions 62

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. This enables more targeted nurturing with email and faster handover to the sales team. Tools – Suitable for case studies and how-to articles.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 54

Marketing AI Tips Work Management Ethics 54

Go Beyond SEO

SEPTEMBER 24, 2020

Research shows that Coronavirus has turbocharged a shift to e-commerce business for many Americans. Here are the stats. Here are the stats. Here are the stats. As shown above, studies have indicated the vehicles by which your consumers are searching and buying. In total, consumers spent $211.5 on desktop.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Marketing Insider Group

OCTOBER 6, 2015

Content marketing effectiveness emerged as the key theme for this year’s study. The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. of digital retailers agree that email marketing is the leading marketing tactic for generating ROI.

Stats 79

Stats Email Marketing Trends Work Management 79