Biznology

MARCH 19, 2014

It was Ellen’s celebrity selfie gone viral. When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. So is television advertising over? The pizza delivery?

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

Convince & Convert

AUGUST 23, 2013

“It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question. In an effort to make their statistics more transparent, Facebook released data on its mobile growth.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Content Standard

MAY 28, 2015

Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others. The campaign’s popularity led to a DVD release and a spate of imitators from other car manufacturers.

Video Marketing 40

Video Marketing Television marketing Branding Brand Identity 40

Vidyard

JANUARY 29, 2015

And Budweiser isn’t alone – Mercedes-Benz has also released its Super Bowl ad online in the days leading up to the event, as has Snickers, Squarespace and many, many others. The Future of the Internet is Television None of these companies are strangers to online video. Every hour. Don’t believe me?

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Sprout Social

SEPTEMBER 24, 2018

Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Aside from showing off new products and releases, you could also consider interviews with special guests or social influencer take-over posts. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Hubspot

JANUARY 15, 2015

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. When Evian released its water ballet ad featuring babies in 1998, it was a hit. Honda released teasers prior to the full ad run to generate buzz and the spots went viral.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

ConvertKit

SEPTEMBER 14, 2020

He was invited to interview on national television. Sometimes it’s releasing that grip that leads to the biggest breakthroughs. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013. It became a Wall Street Journal Bestseller. Now, he had something to lose.

Opinions 77

Opinions Communities Creativity Television marketing 77

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Gone are the days where we had to tune in to the local television news broadcast while making breakfast to find out what’s happening in our communities. But what do Social Media Managers really do all day? 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. In fact, this feel-good, joyful sentiment can be seen as far back as 1971, when Coca-Cola released this iconic advert. But if there's one thing we know for sure, it's that emotions rule our decision-making. Locate your audience.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

FEBRUARY 27, 2017

Maybe there’s more that brings us together than we think," this ad from Danish television network TV 2 muses. Released in late January, the three-minute video opens on a room full of Danes dividing themselves into boxes based largely on superficial traits -- their professions, hometowns, economic backgrounds etc. 2) TV 2 Danmark.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Banners 28

Hubspot

SEPTEMBER 26, 2016

Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. Column Five Media , the creative agency behind the ad, set out to create a nostalgia-driven viral ad that would reintroduce Internet Explorer to '90s kids. marketing director, told Adweek.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

AUGUST 31, 2011

This includes blog posts, videos, and releasing presentation slide decks on SlideShare. Brian offered two pieces of actionable advice: using great titles to drive social media sharing and adding "new blog post" and "please retweet" to Twitter posts to help drive viral tweets. Top-of-the-Funnel Marketing. Create content.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. After the app was released for four days, it had 250,000 downloads.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Single Grain

OCTOBER 18, 2023

In its simplest form, CTV refers to any television that can be connected to the internet. Here’s a more detailed breakdown: Platform Integration : Connected TV advertising is displayed on smart TVs, gaming consoles or devices like Roku, Apple TV, and Amazon Fire Stick that enable internet connectivity on television sets.

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? 7 ways to go viral in 2020.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Oktopost

JULY 30, 2019

The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Several years ago, the high-end fashion brand Balenciaga released a $2,000 handbag that looked strangely familiar to many shoppers.

Branding 121

Branding Brand Identity Marketing & Strategy Tips 121

Online Marketing Institute

NOVEMBER 8, 2010

“In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

AUGUST 16, 2017

This slogan was first released in the Apple commercial called "Here's to the Crazy Ones, Think Different" -- a tribute to all the time-honored visionaries who challenged the status quo and changed the world. According to Forbes , Apple's stock price tripled within a year of the commercial's release. Source: brandchannel.

Paid Search Agency 101

Paid Search Agency Branding Brand Identity Companies 101

Convince & Convert

JANUARY 21, 2014

Viral Marketing? The study is called “ The structural virality of online diffusion ,” a team effort by Microsoft Research and Stanford University, led by Sharad Goel. True, they did find that the most popular events on Twitter were in fact more viral that they average Tweet. Is it with “shareable content?”

Social Media 167

Social Media Studies Media Case Studies 167

Magisto

AUGUST 15, 2019

The type of videos, your niche, and when you post are all essential variables to consider when you’re planning to release a video. 2 – People from 18 to 34 years old spend more time watching Youtube than television. This can be a huge misstep, since so many variables have an impact on the performance of your video.

Youtube 72

Youtube Video Marketing Best Practices Social Media 72

ClearVoice

SEPTEMBER 5, 2019

Examples: Beauty brands typically produce roundup content as high quality as beauty magazines these days — but for eclecticism and being on top of the latest releases, Birchbox and Sephora continually lead in content. Remember: Don’t do a roundup of your specific product featuring your brand and several competitors.

Television marketing 82

Television marketing Content High Quality Lead Blogger 82

Hubspot

AUGUST 16, 2017

This slogan was first released in the Apple commercial called "Here's to the Crazy Ones, Think Different" -- a tribute to all the time-honored visionaries who challenged the status quo and changed the world. According to Forbes , Apple's stock price tripled within a year of the commercial's release. Source: brandchannel.

Paid Search Agency 78

Paid Search Agency Branding Brand Identity Companies 78

Online Marketing Institute

JANUARY 4, 2011

Look through your latest news releases for ideas 11. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning 9. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Develop a series of how to blog posts 13. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Adobe Experience Cloud Blog

APRIL 2, 2015

Author: Dayna Rothman Television show season finales have a tendency to send fans into a frenzy, even before the last episodes air. a single season of television is usually comprised of 20 to 26 episodes that air between September and May. Letting the public know certain release dates lets consumers plan their purchases and engagement.

Planning 48

Planning Television marketing B2B Thought Leadership Thought Leadership 48

Contently

MAY 25, 2016

Companies can work with Wattpad Stars (the site’s most popular writers), track data through Wattpad Insights, and even adapt their stories for television through Wattpad Presents. The series quickly went viral, and Todd posted a new chapter every day with the help of feedback from devoted readers.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context?

Practices 43

Practices Examples WOM Media 43

Biznology

JANUARY 1, 2013

Start a Meme — while you cannot honestly make a viral video — we all know that — you can start thinking in memes. The best example is For Immediate Release: The Hobson and Holtz Report.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Expand Beyond Your Wall There are now a host of different applications for Facebook that let you do more than post on your wall. What will you find here?

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

FEBRUARY 22, 2016

I seriously doubt that the Google team had tons of meetings about how they could develop and release a new feature on their email service. As you might imagine, this post went viral—it got a lot of traction in social media. The last big switch will be in television. Bodyform responded brilliantly. The Final Frontiers?

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Convince & Convert

APRIL 27, 2012

We’re going to be releasing a major update to our social habits series. I’m going to be releasing that at BlogWorld , I think kicking off BlogWorld, the morning of June 5th with that. As opposed to social media essentially just being a tiny little press release machine. The one that really stuck I think was this.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Hubspot

MAY 16, 2014

It wasn’t until days after the incident, however, that Beyoncé released a cookie cutter statement that the family has “moved forward as a united family.” A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Major #fail. Enough said.

PR 28

PR Press Public Relations Viral Marketing 28

Hubspot

JUNE 17, 2015

January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. However, it wasn't until this movement joined forces with the power of television that it really started to take off. So where do Beats by Dre fit into this whole smartphone boom?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Online Marketing Institute

NOVEMBER 4, 2010

“In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Skype Group Video Calling Comes to Mac Jawbone Releases New Wireless Power S. After UK Stabbing, YouTube Removes Ex.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

OCTOBER 28, 2019

According to the Clio sizzle reel , this Wendy's stream began to go viral as more people logged in to watch and post in the comment thread. Even though Skittles charged $200 for each ticket , the musical sold out and went viral within days of its premiere. As a Fortnite player, you could join Wendy and help her smash the appliance.

Paid Content 62

Paid Content Campaigns Planning Paid Search Agency 62

Sprout Social

MARCH 27, 2023

In their standout campaign, the former children’s television star interviews the team at Flock Freight to determine the size of f loads, s loads and other loads. ? Its stunning imagery led to almost instantaneous viral success. The video was also a teaser for Lil Nas X’s new song “STAR WALKIN’.” We just figured out fuckloads. ?

Social Media 128

Social Media Paid Content Campaigns Media 128

B2B Marketing Zone Posts

AUGUST 3, 2010

Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral - Content Marketing Today , July 29, 2010 Geico’s Drill Sergeant Therapist Gets It Just Right. Time to Kill the Press Release? Find New Customers releases new white paper on email marketing , July 21, 2010. Should I be paying attention?

Ning 40

Ning Paid Content Facebook Sales Management 40