ClearVoice

OCTOBER 9, 2020

She quickly became part of their team , working alongside a marketing manager, a senior and junior designer and many interns. Or in other words: she realized that even if you work for yourself or own your company, you are always working with someone else or another team to conduct business. Tracking your work alongside the budget.

Paid Search Agency 111

Paid Search Agency Public Relations Content Transparency 111

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Bluetext

APRIL 6, 2023

Working with your communications team, you can ensure that your message is engaging and compelling to your target audiences by using a range of mediums to reach them where they are. Focus on Authenticity and Openness Authenticity and transparency are two essential components of effective executive visibility programs.

ROI 26

ROI Practices Webinar Metrics Public Relations 26

Convince & Convert

MAY 30, 2014

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.” Be a leader.”

Social Media 134

Social Media Service Peer-to-peer Media 134

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 142

Social Media Media Branding Brand Identity 142

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Social Media 123

Social Media Ideal Customer Profiles Paid Search Agency Press 123

Hubspot

MAY 14, 2014

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months. And while it was difficult for me to read this account for many reasons, the reality is that our team members speaking with honesty is a gift.

Transparency 28

Transparency Thought Leadership Public Relations CMO 28

6sense

DECEMBER 8, 2021

I’m still responsible for marketing — becoming a chief market officer doesn’t mean shirking my team and functional responsibilities. Instead, we must embrace our role as an executive and represent our teams and the market. “To How do we inspire teams? • How do we improve our business daily? MORE FOR YOU.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Hinge Marketing

MARCH 1, 2023

Tools like ChatGPT, and those who will inevitably misuse them, are here to stay—so all of us need to at least understand them, and perhaps even use them for our benefit. So what should be our top content marketing considerations as we move forward into this new era of AI tools? But there are risks too!

Service 118

Service Thought Leadership Differentiation High Quality Lead 118

ClearVoice

MAY 12, 2020

Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. Many of our clients have the opportunity to effectively communicate through multiple platforms during times of crisis. Get your legal team involved.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. We are all human and need to be especially mindful of our audience’s struggles and needs at a time like this.

Marketing & Strategy 141

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 141

Walker Sands

MAY 5, 2021

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships. Transparency about who you have and who’s up for what is always helpful.”.

Broadcasting 52

Broadcasting PR Media Public Relations 52

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Plus, I also included our entire job description at the end. Request responses in social media format.

Social Media 85

Social Media Work Management Marketing Management Process 85

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. The small internal team leveraged media, nonprofit partners, employees and influencers to help get the message out. The response team put together resources (i.e.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. The small internal team leveraged media, nonprofit partners, employees and influencers to help get the message out. The response team put together resources (i.e.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

JULY 15, 2020

In the first of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event , we’ll cover key takeaways from the discussions, including strategies for internal and external communications. Rely on Data to Align on Goals.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

EveryoneSocial

FEBRUARY 3, 2021

Communications teams benefit from putting a lot of effort into the way they craft messaging and tell stories about their brand. The two main types of corporate communications are: Internal Communications: How a business shares information with its employees, leadership teams, managers, and board members. Set a clear process.

Planning 60

Planning Enterprise Management Work Management Lead Scoring 60

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. Suddenly, we had prospects who were engaged with our sales process saying, ‘Hey, I saw that article, can you tell us more?’” Exhibit A: public relations.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Power innovation for product and R&D teams. What power!

Tools 88

Tools Work Management Marketing Management Business 88

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. Suddenly, we had prospects who were engaged with our sales process saying, ‘Hey, I saw that article, can you tell us more?’” Exhibit A: public relations.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. Suddenly, we had prospects who were engaged with our sales process saying, ‘Hey, I saw that article, can you tell us more?’” Exhibit A: public relations.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. Suddenly, we had prospects who were engaged with our sales process saying, ‘Hey, I saw that article, can you tell us more?’” Exhibit A: public relations.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

Biznology

AUGUST 7, 2018

That’s why we’re always doing business with our college chums: college is just a super-long job interview. Sign up for our emails here. Extreme due diligence! Help an Influencer Out. Do what I say, not what I do. I’ve been terrible at being a mentor to influencers as a marketing professional. Besties 4Eva.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

markempa

JUNE 13, 2005

When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.” Why do you suppose (despite our best efforts) many sales people seemingly avoid updating or skip updating contacts and notes in the database?

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

Hubspot

JULY 18, 2019

My team at Fractl has been earning top-tier coverage in the media for our clients for over six years, and we have always been interested in learning how to establish real, trusting relationships with media contacts to better serve our clients. Hasn’t researched the publication you write for. The Top Ten Worst PR Tactics.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Sword and the Script | B2B

DECEMBER 26, 2023

To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Hubspot

OCTOBER 5, 2021

Alternatively, if you don't have a strong connection to the decision-maker, consider how you might name-drop a publication related to their work. As Damian Schlereth , Business Development Manager at Qwilr , told me, "When interacting with a gatekeeper, there is one rule I enforce with our BDR's: don’t lie.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Cold Calling 92

Hubspot

DECEMBER 20, 2013

As a member of the customer support team here at HubSpot, I feel that there are a number of lessons that can be taken away from Target''s reaction to these events, all of which are applicable to any business that suffers a customer service or PR crisis: 1) Transparency matters. More on that in a bit.). 3) Be genuinely empathetic.

Service 28

Service Peer-to-peer PR Leads 28

ClearVoice

DECEMBER 21, 2018

If you can’t find the right contact person that way, visit the publication’s “About Us” or “Our Team” page. In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP. Collaborative pitching. Antosz agrees.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Hubspot

SEPTEMBER 4, 2014

Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. But our company (like most companies) is run by humans -- and humans make mistakes. Thousands of people alerted Greggs'' social media team to the issue on Twitter. We immediately realized the error and removed our tweet.

Social Media 28

Social Media Media PR Public Relations 28

Hubspot

OCTOBER 1, 2013

Wow -- what a great social media team. But it also lends itself to a tale of a great social media team that, despite its heroic efforts, cannot save a poor business. Unfortunately, though, despite the airline''s desire to assist me, it couldn''t get far without needing to have its own customer service team to step in.

Work Management 28

Work Management Social Media Marketing Management Media 28

Hubspot

DECEMBER 14, 2010

” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Exabeam’s VP of Corporate Marketing takes the hot seat.

B2B Thought Leadership 117

B2B Thought Leadership Peer-to-peer Ad brokers Transparency 117

Heinz Marketing

JANUARY 15, 2018

Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg. In this episode we talked about: How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success. – Evolution of public relations; how to use it to enhance inbound strategy. .

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

Sprout Social

JANUARY 29, 2024

Your online reputation management impacts more than just your marketing team. Do it well, and teams across your org chart will feel the benefits in the following key areas. Those include: Social media Social media has brought a new level of transparency into consumer conversations. Why does online reputation management matter?

Work Management 116

Work Management Marketing Management Aggregators Internet Marketing 116

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. If your team uses social media at work, particularly for clients, you’ve got to have a policy. It’s called intellectual property and in each case it belongs to somebody.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156