Convince & Convert

JULY 26, 2010

Transparency is a brand currency on the social web. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., It’s not just distribution, it’s self publishing. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

link] Adam Metz I’ll be transparent here. I do question one point though – the identity of the consumer who reads both Architectural Digest and Four Wheeler. Thanks for the insightful blog post. iLinc is a vendor and partner of my company’s.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 3, 2010

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Heinz Marketing

JANUARY 15, 2018

– Evolution of public relations; how to use it to enhance inbound strategy. We want to make sure we have transparency between what marketing campaigns are occurring and what those individuals are consuming before that sales person gets on the phone and talks to that said individual. MORE ABOUT OUR GUEST: .

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61

Convince & Convert

JUNE 7, 2010

(Tweet this review and you’re automatically entered to win a free copy of Delivering Happiness, courtesy of the author, and me) More from Convince and Convert 4 Rules for Email Design in a Cynical World Why Twitter Is the Anchor of the Social Media Team Blogs and the new transparency of communication Convince and Convert Recommends Alexandra (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Build relationships through your programs, not revenue — which will come as the relationship grows.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 1, 2010

There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 11, 2010

Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. No time like NOW: The real-time revolution. ColinZammit Congrats you two! Can't wait to give it a read.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] (THAT’S Transparency!, (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Eric Mower + Associates

JUNE 17, 2019

You want to set up your brand to be such a good friend to your target audience that the property practically sells itself and keeps guests coming back, along with family and friends who have been sold by word of mouth. Authenticity and transparency are what people expect from brands today. Trust wins the day.

Brand Identity 46

Brand Identity Branding Advertising Agencies Paid Search Agency 46

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Your Website is Worth More than a Cup of Coffee , May 5, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 14, 2012

Things have changes a lot since I was promoting brand online in message boards and the state of the art has evolved, become more savvy, but is very ripe and very transparent. Man, I have a lot to share with you next week, I can’t wait!

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Convince & Convert

AUGUST 31, 2010

It’s like consultants telling companies to be “transparent&#. Remember, social media makes big companies seem small again. And that’s a worthy objective. Real, meaningful conversations? Not so much. Sure, we’ll just post every company memo, financial statement, legal preceding, etc. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 9, 2010

I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. link] Joseph Manna Fantastic post, Jay.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

MARCH 18, 2010

The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Social media is not some other discipline that should warrant throwing business concepts out of the window. Twitter and Facebook are not strategies. They are tools. Tools are easy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Before I proceed, I want to be transparent about my relationship with a couple of the solution providers: I have used both Radian 6 and Spiral 16 extensively, I am not employed by either nor have I been paid to post any of the following content. However, I couldn't disagree with you more on your solution provider comparison matrix.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 4, 2010

side of neg. online comments + reviews [link] Convince & Convert [link] [link] Alexa Samuels.@jaybaer

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

SEPTEMBER 21, 2010

My Transparent Technology blog: [link] lists a dozen best practices I've put together from sites like this. "The 32 Twitter Tools I'll Use Today," by Jay Baer, a truly definitive list: [link] [link] Andy Mann Thanks for all your tips and suggested tools. The only SWIX I've ever used was on the bottom of my skis.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Sure, online publications related to lawn mowers would be great. Facilitate word-of-mouth marketing.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Biznology

DECEMBER 19, 2017

What we did was called word of mouth marketing. I left during the Summer of 2006 to join Edelman’s élite digital public affairs team here in Washington, DC, so I never got to see what happened in a Facebook and then Twitter world but I’m pretty sure we didn’t invest our time at all on Friendster or MySpace.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Online Marketing Institute

OCTOBER 31, 2010

My Transparent Technology blog: [link] lists a dozen best practices I've put together from sites like this. "The 32 Twitter Tools I'll Use Today," by Jay Baer, a truly definitive list: [link] [link] Andy Mann Thanks for all your tips and suggested tools. The only SWIX I've ever used was on the bottom of my skis.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

In the end Todd points out they found a niche there and the space is indeed not ruled by maximum transparency. " via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive." They set up rules and protocols ahead of time which they made the client understand were deal breakers.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146