Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. So what do you need to know to stay on the right side of data privacy?

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

Zoominfo

DECEMBER 23, 2020

Finetune Your Data Privacy Efforts. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization. ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Aberdeen

JANUARY 3, 2020

Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. In the wake of increasingly strict data privacy regulations, cookie usage across the internet is declining. Elements of Customer Data Privacy.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Aberdeen

MARCH 11, 2019

Rather, regarding enterprise data privacy and compliance, things used to be simpler. Brink in “The State of Privacy and Security Compliance for Enterprise Data.”. In other words, complexity isn’t a destroyer of successful and effective enterprise privacy and security compliance.

Privacy 40

Privacy Enterprise Management Purchase Intent Work Management 40

DAGMAR Marketing

NOVEMBER 30, 2023

However, suppose users avoid interacting with a website due to privacy concerns. 2019 – In an effort to safeguard the privacy of its online users, Firefox creates an Enhanced Tracking Protection (ETP), designed to block third-party cookies automatically. How would you feel? Does that sound like a delightful experience?

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. but doesn’t correspond to any real individual, thereby ensuring privacy and confidentiality,” said Donzis. Synthetic population generation. Image: Beeyond Media.

Paid Search Agency 114

Paid Search Agency Optimization Ads Mobile Advertising 114

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. The Power of Data-Driven Creative. Industry Activity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Ignite

JULY 27, 2023

Yet as consumer privacy concerns have continued to gain momentum (check out our previous post here for more about web privacy laws), the use of cookies has begun to crumble. This type of information can include preferences, purchase intention, and personal preferences.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Only B2B

FEBRUARY 21, 2024

Explicit Intent: This is like your prospect shouting their needs from the rooftops. It’s a clear signal of active interest and purchase intent. Implicit Intent: This is where things get interesting. In today’s privacy-conscious world, ethical data practices are crucial. But wait, there’s more!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Digilant

MARCH 6, 2024

Join Victoria de Leon, Director of Marketing at Digilant, along with Welsey Farris, VP of Partnerships and Sales Engineering, and Otniel Calderon, Solutions Engineer at Digitalent, as they navigate through the realms of first and zero-party data, shedding light on these pivotal assets in maintaining privacy compliance and effective consumer reach.

Advertisements 59

Advertisements Advertising Funnel Advertising Lead Ranking 59

Martech

OCTOBER 14, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. For example, it can identify content, the consumption of which is consistent with purchase intent — such as reviews. Why we care. Maybe it’s a next-big-thing.

Advertisements 89

Advertisements Advertising Purchase Intent Privacy 89

Digilant

MARCH 6, 2024

Join Victoria de Leon, Director of Marketing at Digilant, along with Welsey Farris, VP of Partnerships and Sales Engineering, and Otniel Calderon, Solutions Engineer at Digitalent, as they navigate through the realms of first and zero-party data, shedding light on these pivotal assets in maintaining privacy compliance and effective consumer reach.

Advertisements 52

Advertisements Advertising Funnel Advertising Lead Ranking 52

Porch Group Media

OCTOBER 8, 2020

This was following previous announcements by browsers such as Safari and Firefox who had already outlined plans for cookie restrictions and new privacy regulations. These moves are an attempt to respect consumer privacy in an increasingly regulated environment. Emerging Alternatives. Then there’s the browser-only approach.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Porch Group Media

NOVEMBER 29, 2022

Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Sharpspring

MAY 25, 2022

That means digital marketers must tweak their social media strategy to accommodate higher purchase intent among their audience. Social commerce holds huge potential for building brand loyalty, as social media can now host both high-value content and purchase opportunities in the same place. First-Party Data.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

LeadsRX

NOVEMBER 30, 2021

Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.

Enterprise Management 88

Enterprise Management Work Management Privacy Marketing Management 88

Only B2B

FEBRUARY 6, 2024

Ethical Considerations and Privacy: Respect data privacy regulations and be transparent about your data collection practices. We’re your trusted partner, providing access to premium intent data that dives deep into real-time buying signals from millions of businesses across diverse industries.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

JANUARY 30, 2020

As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Audience Targeting: The stronger AI-powered martech becomes, the easier it will be to leverage intent data to engage target customers in real time. Data Privacy Maturation.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. For example, it can identify content, the consumption of which is consistent with purchase intent — such as reviews. Read more here. How identity resolution helps you know your audience.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Privacy Touchpoints 83

Only B2B

AUGUST 21, 2023

By focusing on prospects who are displaying intent signals, teams can significantly increase the efficiency of their outreach efforts. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Harnessing Intent Data for Targeted Outreach A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Data Privacy and Third-Party Providers. The problem is that just 57% of them are confident in their ability to meet privacy demands.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Data Privacy and Third-Party Providers. The problem is that just 57% of them are confident in their ability to meet privacy demands.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner. Jivox DCO: Scaling personalization. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Oktopost

JANUARY 30, 2020

If so, it’s reasonable to think that has something to do with the additional requirements imposed by the recent wave of new privacy regulations. What their purchase intentions are. Today’s consumers are guarded about their privacy and suspicious about what companies want to do with it (and to whom it might get sold).

Ad brokers 112

Ad brokers Spyware Ad Exchange Privacy 112

NetLine

DECEMBER 18, 2023

Remember that intent signals should refer to users who demonstrate interest in your product or service. Traffic to generic blog posts, such as, “Top Accounting Tips,” should not be considered a relevant sign of purchase intent. As you experiment with intent data, remember to remain mindful of consumer privacy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. Marketers will need to ensure compliance and prioritize transparency and consent when collecting and using intent data.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Porch Group Media

OCTOBER 27, 2020

Marketers also stated they have access to the following types of data: 73% – Company websites 66% – Mobile apps 66% – In-store transactions 62% – Purchase history 56$ – Phone call. Data quality and accuracy followed by privacy and security concerns were the areas marketers found most challenging.

Marketing Management 71

Marketing Management Privacy Purchase Intent Vendors 71

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Data Privacy and Third-Party Providers. The problem is that just 57% of them are confident in their ability to meet privacy demands.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Binary Demand

MARCH 26, 2024

Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Porch Group Media

DECEMBER 4, 2019

Much of this may be in light of the heightened privacy environment and consumer concerns in just how their data is being used. Purchase history was also very important, with retailers leading at 94%. Third Party and Purchase Intent Data. Data is key to truly knowing your consumer base.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Madison Logic

MAY 24, 2023

According to the Forrester Report, “One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

According to the Forrester Report, “One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Liveintent

JANUARY 28, 2022

.” Once again, zero-party data serves a dual purpose here: it’s improving the digital customer experience, while enhancing the brand’s ability to gauge purchase intentions and deliver more relevant content that, in turn, is more likely to result in a conversion.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71