Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Pricing is based on data volume, whether the client wants a one-time append or continuous cleaning, and on the data sources included.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Heinz Marketing

DECEMBER 9, 2021

The high price is the one thing that I dislike about ZoomInfo, the cost is very high if I will compare it with the competitive market and the technical support service is also not up to the mark, hence I dislike these two. I didn’t realize, when I was purchasing, that the level I was buying would only work with the extension.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

NOVEMBER 28, 2015

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Can free toasters* and a loyalty card be far behind?

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products. One aspect of service is consulting support.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. Pricing starts at $15,000 per year for small enterprises. The system has some other advantages.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. A marketing automation system is a highly considered purchase.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

DECEMBER 10, 2013

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions. Pricing is based on activity volume and starts at $80 per month for the mid-level edition.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

APRIL 13, 2016

There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. Hours of fun, eh?

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JUNE 14, 2013

Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Identity aggregators can link email, social media, and other addresses for the same individual.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

NuSpark Consulting

APRIL 27, 2013

Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account. . Message: promote a special offer; click the tweet to a landing page with the offer; print a coupon or use a promotional code for online purchase. . Below is a video of how it works.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

APRIL 5, 2011

Previous products include Verbind (later purchased by SAS ), Elity (eventually owned by Unica ), and Harte-Hanks Allink Agent (still around in some form). The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. Some perspective is in order. It will add new Infogates as required by customers.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. So far as I’m concerned, it should be provided by every vendor as part of their base price. I believe this is unique to MarketingView, at least as a standard feature.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

DECEMBER 4, 2012

In May I wrote about Demandforce , which specializes in local service businesses such as dentists and auto repair shops and had just been purchased by Intuit. The company is actively targeting small companies, with a starting price of $499 per month for the marketing features and another $25 per sales person per month.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Smashmouth Marketing

OCTOBER 3, 2010

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. Pricing is similar to the other services. You can trade contacts for credit, or purchase credits, and there are corporate licenses available.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. The review platform prides itself on its rigorous vetting process, 30,000+ fresh reviews every month, and easy access to key purchase decisions and confidence-building insights. Social CRM.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Customer Experience Matrix

FEBRUARY 21, 2014

Some of this, such as DUNS Number, is purchased from external sources and requires extra payment. To encourage this approach, its pricing is based on the number of unique individuals that marketers manage in its system, rather than impressions or ad budget. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 5, 2010

This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Marketing Insider Group

MARCH 3, 2011

Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Customer Experience Matrix

FEBRUARY 21, 2012

Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. We were embarrassed into controlling our discretionary spending, conducting more due diligence, and being more price-conscious. The result? 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Customer Experience Matrix

DECEMBER 26, 2014

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

APRIL 27, 2017

Pricing: free or $20/$40 per user per month. Pricing: five levels from $5 to $199 per agent per month. Pricing: free or $15 per agent per month. Owned by Salesforce.com. Pricing: $20/$60/$100 per agent per month. Pricing: free or four levels from $19 to $89 per agent per month. 2) Zendesk. 4) Desk.com.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

JANUARY 24, 2015

CRM captures activity history, tasks, deals, purchases and events but doesn’t integrate with a phone dialer. Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. Pricing is modest: a blog post costs $50 with five day turnaround. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Valasys

AUGUST 8, 2019

The purchase price will be constituted of a mix of cash as well as Salesforce common stock & also probably will include outstanding equity awards, which will be awarded to the ClickSoftware employees. About Salesforce: Salesforce.com Inc.

Work Management 8

Work Management Marketing Management Acquisitions Salesforce.com 8

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Hive9 modules are priced separately.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

JULY 1, 2016

(Special bonus: by relying on marketing automation to deliver their messages, the ABM orchestrators also show that they don’t intend to replace existing marketing automation systems, removing one objection to their purchase. Pricing of YesPath is based on the number of accounts in the system and starts at $3,000 per month for 500 accounts.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Webbiquity

JULY 10, 2018

There are a wide range of options and price levels based on number of keywords tracked and specific features offered. Features and pricing vary, but among the common functions of these tool suites are: keyword ranking / recommendations. For ecommerce or SaaS websites, that action is likely an actual purchase. backlink analysis.

Paid Content 212

Paid Content CMS Development Design Optimization 212