RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. See how to maximize the SEO value of press releases with this checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. These stories can also pique journalists’ interest on their own, like a press release about a major company merger. Careers in Public Relations.

Public Relations 76

Public Relations PR Press Conference 76

Spiralytics

NOVEMBER 14, 2023

Climate advocates Climate change is perhaps humanity’s most pressing issue, and Gen Alpha is distinctly aware of that. Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. Over half (63%) said they would work somewhere helping to save the planet.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Explore Social Media Storytelling. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Standard

JANUARY 7, 2017

After Twitter blazed trails with Periscope, Facebook built its own live-video experience into its News Feed, while Snapchat and Instagram have also invested heavily into storytelling experiences build around streaming video. This goofy idea not only worked, but it established a template for future viral content for the brand.

Video Marketing 84

Video Marketing Storytelling Social Networks Paid Search Agency 84

ClearVoice

JANUARY 26, 2024

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns. from their office (we hope for your sake, anyway). It’s more than your message; it’s about your actions and how you communicate them.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It’s what makes a TED Talk go viral. For others, storytelling might feel as abstract as it did in middle school English class. Your prospects Are Wired for Storytelling.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/. press@vidyard.com. About Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Contently

MAY 2, 2018

However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral. Viral lift is the cherry on top of a good content strategy, not the cake. Feel free to tweet that.).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Contently

OCTOBER 17, 2016

Just look at the publishers that do a really good job of making dense topics go viral. In Vox’s hands, it’s been viewed over 3 million times and went viral on Facebook. But they should also learn from the storytelling tactics that work for publishers like Vox, BuzzFeed News, and The New York Times. Case studies!

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

DECEMBER 9, 2015

Plan your goals before pressing record. Dive Deeper: Storytelling Advice and Resources for Marketers. Sure YouTube fame and ‘viral videos’ are something to be proud of. By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Biznology

MARCH 20, 2018

The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.” ” Influencer marketing is fully integrating with social media marketing strategy.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

AUGUST 20, 2018

Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Studies show that producing content that purposely elicits anger and anxiety will lead to virality and increased views. Storytelling is a surefire way to connect with your audience. Emotional Marketing Strategies. Tell a Story.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Outbrain

MAY 9, 2021

Customer engagement is one of the most pressing issues for marketers today. The trick to creating great engagement is great video storytelling. Video storytelling. In 2019, a family-run hardware store in Wales created a marketing video for just 100 pounds, and it went completely viral, garnering over 2 million views.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. After all, great storytelling makes for much more engaging copy. Only 32 percent of people trust the news. ” How Do You Identify Trustworthiness?

Branding 45

Branding Brand Identity Ethics Trust Marketing 45

Content Standard

SEPTEMBER 7, 2017

Imagination at Work: Lessons in Storytelling from GE—Linda Boff. ” Here are a selection of her lessons on storytelling: Know Who You Are: To tell your story effectively, “you have to figure out who you are. .” “Sometimes that’s the hardest part in storytelling, getting to the simple idea.”

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It’s what makes a TED Talk go viral. For others, storytelling might feel as abstract as it did in middle school English class. Want to crush your quarterly sales quota?

Storytelling 100

Storytelling Examples Tips Enterprise Management 100

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Outbrain

JULY 24, 2019

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links.

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. They are ideal for producing content like customer stories, press releases, internal communications, boilerplates, and company bios. It’s data storytelling.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Marketing Insider Group

MARCH 11, 2015

The Storyteller. A good storyteller on your team means you have the power to harness things like epic, myth, Shakespeare’s 5-act structure, and characterization into your marketing. ” Having killer storytelling and writing skills without someone to cut the words down to size is a recipe for a content train wreck.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Content Standard

AUGUST 29, 2016

Campaign Monitor’s CMO, Kraig Swensrud , said earlier this year in a press release that newsletters are one of Buzzfeed’s top five traffic drivers. Storytelling. Of course, much of this narrative still holds true today, but now, the best marketers are starting to sound like storytellers, and for good reason.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Martech Advisor

JANUARY 28, 2020

It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Here’s how you can achieve that: Top-of-the-funnel (TOFU)/Awareness Stage: Provide solutions to your target audience's most pressing needs through blog posts, videos, and social media content. Use Marketing Storytelling.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Marketing Insider Group

APRIL 9, 2014

You have a corporate blog but only publish press releases on it. You get asked “How can we create a viral video?” Your business doesn’t train your employees on effective storytelling. Social listening and share of voice does not drive your marketing strategy.

Content Marketing 100

Content Marketing B2B Thought Leadership Business Content 100

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. That’s like this sort of “101 How to Speak to Press” answer to the question. Coping with copycats – staying focused and making adjustments 3. The complexity of the SaaS – communicating a simple, believable narrative 6.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Content Standard

OCTOBER 2, 2020

” — Lymari Morales “Good content isn’t about good storytelling. ” — Neil Patel “Going viral is not an outcome; it’s a happening. When you do this, you press the fast-forward button on your success.” ” — Shane Snow “Storytelling is the oldest profession.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Vidyard

JULY 7, 2015

All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to viral status. “Going viral” isn’t a KPI Let’s be honest: We all hope that our next piece of content is The One that goes viral.

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Hubspot

MAY 16, 2014

A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content.

PR 28

PR Press Public Relations Viral Marketing 28

Single Grain

AUGUST 15, 2023

They have a team of content producers that crafts blogs, pitches, announcements, press releases and other types of content for your crypto project. Their PR marketing team can help you publish sponsored articles, press releases, and announcements about your crypto project. It is an award-winning Web 3.0

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

FEBRUARY 17, 2020

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. Instead of the salesy, direct-response style of marketing that we are accustomed to (and, quite frankly, tired of), many of the better branded content campaigns have a heavier focus on storytelling and brand journalism.

Paid Content 140

Paid Content Examples Branding Brand Identity 140

Single Grain

JULY 22, 2022

They have a team of content producers that crafts blogs, pitches, announcements, press releases and other types of content for your crypto project. Web3 viral referral marketing. Their PR marketing team can help you publish sponsored articles, press releases, and announcements about your crypto project. Storytelling.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Contently

MARCH 31, 2021

But Rumbol kept pressing, and after four months, leadership relented. Before long, it went viral. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? It runs almost 90 seconds long. There aren’t any people in it. Hell, there isn’t even any chocolate.

Storytelling 218

Storytelling Branding Brand Identity Paid Search Agency 218