Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. The problem is, that’s not a story and not one the business trade press will cover. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling?

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Marketing Insider Group

AUGUST 8, 2015

What’s Business Storyteller?” I’ve got another one,” he said, before diving into a description of how graduated prescription lenses are like pressing on a car’s gas pedal. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. “Are the letters darker or lighter?

Storytelling 100

Storytelling Press Contact Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. Such material is concise, informative, credible, and timely. How Do Journalism and Content Marketing Differ?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Kaon

FEBRUARY 27, 2018

This global platform is used to create and deploy photo-realistic, 3D interactive digital product models and solution storytelling applications to sales teams, marketers, and customers in more than 100 countries.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Contently

APRIL 20, 2021

And it also allows Bank of the West to give the businesses they support some much-needed free press. ” The post How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling appeared first on Contently. “This needs to be of use to the end consumer,” Nuccio said.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Contently

SEPTEMBER 21, 2021

Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Kaon

AUGUST 1, 2018

Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours , interactive storytelling and AR/VR applications.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Books offer the opportunity to engage target audiences with an in-depth exploration of expertise balanced by compelling storytelling. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services

OCTOBER 9, 2023

Storytelling Storytelling is both an art and a soft skill worth investing in for marketing teams. Storytelling taps into and builds the emotional impact your company has in the marketplace by captivating audiences in a whole new way, regardless of your industry.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Trade Press Services

FEBRUARY 26, 2024

To connect with target audiences on an emotional level, leverage storytelling , personal attention and loyalty programs. The post How to Make the Most of Five New Trends in B2B Buyer Behavior appeared first on Trade Press Services. Create brand communities and engage with members online and in person, if possible.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Contently

APRIL 16, 2020

GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. Great content requires great reporters and storytellers. GE Reports is helmed by Tomas Kellner, a former editor at Forbes who is now GE’s chief storyteller.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Wishing you a Happy New Year from Trade Press Services! The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

B2B PR Sense

JANUARY 5, 2018

Myth #6: PR professionals just write press releases. While press releases are a major part of public relations tactics, it is just one facet of PR. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Kaon

FEBRUARY 16, 2018

Kaon Interactive has a 20-year head start on other VR technology providers, because of its extensive B2B global customer base (such as Cisco, IBM, GE, Siemens, HPE, Abbott, and BD) that have been using photo-realistic, 3D interactive digital product models and solution storytelling applications for years.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Content4Demand

NOVEMBER 8, 2022

We developed The Expert’s Guide to Buyer-Focused Content Marketing to help you reimagine content storytelling with helpful how-to’s and real examples of boundary-busting content. Even on a shoestring budget, you can produce the content your B2B buyers trust for industry information and solutions to their most pressing problems.

Practices 93

Practices Best Practices Content Work Management 93

Trade Press Services

DECEMBER 26, 2023

They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Provide context and utilize storytelling techniques to show the reader that you understand the industry’s specific needs and are able to deliver solutions to common challenges in an interesting and memorable way.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Contently

FEBRUARY 28, 2018

The post Contently Unites Creators and Marketers to Perfect the Art of Storytelling appeared first on The Content Strategist.

Storytelling 63

Storytelling Content Marketing Press 63

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Storytelling is one of the cornerstones of successful content marketing. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

ClearVoice

MARCH 19, 2021

Crafting pitches and press releases. Press releases are longer-form communications that follow a set format and can be posted online. Press mentions are viewed as news and not self-promotion. Public relations combines creative storytelling and analytics. 4 ways PR benefits an organization or person.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Adobe Experience Cloud Blog

DECEMBER 14, 2015

But good storytelling engages your customers and can make your messages far more memorable and thus far more effective. Storytelling Makes A Difference. How does storytelling make a difference? To apply storytelling techniques, start looking at the stories that you already tell your customers. And how is your delivery?

Storytelling 48

Storytelling Brand Identity Branding Thought Leadership 48

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Convince & Convert

AUGUST 28, 2014

With more than 40,000 uses of #hyperlapse on Instagram at press time and counting, it’s no surprise to see early adopters from major brands, to TV shows, celebrities, and more. Check out five examples of how it’s currently being used as a social media storytelling tool. Wondering how you can tap into Hyperlapse?

Storytelling 137

Storytelling Paid Search Agency Companies Social Media 137

Anyword

JANUARY 4, 2023

Associated Press Stylebook. The Associated Press Stylebook (AP Stylebook) is one of the most comprehensive and widely used copywriting resources for native and non-native English speakers who want to become successful writers. With its extensive range of features, it’s a great way to get started and help hone your craft.

Copywriting 98

Copywriting Resources Press Course 98

Circle Studio

APRIL 28, 2022

How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. Leverage the power of storytelling to communicate your messages and make them memorable. Avoids a one-size-fits-all approach. Is dynamic and engaging.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Champion Communications

JUNE 7, 2023

The need to get clever about tight storytelling has never been more important. Whether that be for writing the script or plan for effective audio or video content or an old-school successful press release, compelling writing will always be present and needed.

PR 62

PR Social Media Media Public Relations 62

Convince & Convert

JULY 17, 2014

At press time, the video has 522,000 views and counting. » Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling'

Ads 152

Ads Case Study Case Studies Storytelling 152

Contently

JANUARY 29, 2018

Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” In our upcoming book The Storytelling Edge , Shane and I write a lot about Dr. Zak’s research, which has revealed that oxytocin is the key to empathy inside the human brain.

Storytelling 114

Storytelling Press Video Marketing Communities 114

Trade Press Services

NOVEMBER 13, 2023

The power of storytelling cannot be underestimated, especially when it’s backed by personal experiences, use cases and real-world examples. The post Best Practices for Unlocking the Power of Contributed Content appeared first on Trade Press Services. Follow submission guidelines. That’s why savvy companies make it a priority.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Contently

FEBRUARY 4, 2020

Seventy-eight percent of our respondents said there were more pressing matters at hand that the government could address, such as affordable healthcare options, access to affordable insurance including disability coverage, and the ability to recoup or contest unpaid wages.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Champion Communications

JULY 24, 2023

By using innovative storytelling and community-building techniques, Barbie successfully created a passionate online following that amplified the brand’s message and generated anticipation for the upcoming movie.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. Shout out to @hooraemedia and @walmart.

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

ClearVoice

NOVEMBER 10, 2019

The Associated Press assigned bots to report quarterly earnings back in 2015 and have been able to increase the number of companies that they report on since then due to their AI helpers. Here’s how: Learn the art of storytelling. A bot simply cannot think and feel and bring experience and years of skill to the job.

Storytelling 90

Storytelling Press Relevance Analytics 90

Marketing Insider Group

JUNE 13, 2015

Storytelling happens long before the first word is written or spoken. Business storytellers prepare. By carefully matching the right story elements with the limitations of the telling medium, business storytellers create context for customers to piece-together their own stories. PR can write a press release.

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Storytelling Trigger Marketing Banners Advertising Mediums 100