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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. To help you keep up, let’s discuss the current environment for public relations professionals.

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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. I may well be mistaken.” “Off to the races!

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” Corporate Communications Content is your superhero within public relations, actively molding your brand’s story and safeguarding its reputation. from their office (we hope for your sake, anyway).

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

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It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

Hubspot

A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content.

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