Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Want to learn more about a certain best practice? Dive Deeper: How Real Marketers Plan Video Projects (Video). Video called.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This video exemplifies a minimalistic approach: it’s just not complicated at all.

Social Media 102

Social Media Video Marketing Media Viral Marketing 102

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Sage Marketing

DECEMBER 5, 2023

Which practices should you use to increase engagement on LinkedIn in 2024? This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Vidyard

OCTOBER 16, 2019

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Explainer Video or Demo: Use subtle music to maintain attention.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 88

Social Media Media Content Storytelling 88

Sage Marketing

JANUARY 20, 2022

Which practices should you use to increase engagement on LinkedIn in 2022 ? This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle . Holding a weekly happy hour?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Platforms, Strategies, Tools, Benefits and Best Practices. Tips on content writing with storytelling and emotion.

Social Media 135

Social Media Social Marketing Media Planning 135

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. You can sign-up for the course for free.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Lead Forensics

JANUARY 26, 2024

It takes a deep understanding of an individual business and its practices if growth hacking is to work. So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Or perhaps create a mini video series, based on the contents of your eBook.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Hinge Marketing

AUGUST 12, 2014

As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers. If you follow this blog, you’ve likely already learned a bit about basic costs of producing video for the web , and about the costs vs. benefits of video marketing.

Video Marketing 48

Video Marketing Practices Planning Tips 48

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. The Power of Videos Step aside, static images; make way for dynamic videos! Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit.

Storytelling 320

Storytelling Brand Identity Branding Marketing Agencies 2 320

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Should you be putting out more video content ? Storytelling isn’t just a new marketing buzzword. Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. Now add to that list the author of 2016’s Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Spiralytics

NOVEMBER 14, 2023

Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. Video is proving to be the method for effectively engaging with this tech-savvy generation. Here are six best practices based on the alpha generation characteristics known so far: 1.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SocialPilot

FEBRUARY 11, 2024

Investigate influencers championing sustainability and eco-friendly practices within their content, aligning with green initiatives. Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts?

Sales Management 89

Sales Management ROI Planning Work Management 89

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The content could be in the form of photos or videos. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Want proof?

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Buffer

JUNE 9, 2022

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell. Obviously, they were both based around video content.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like: 4) Viral Marketing and How to Craft Contagious Content.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Outbrain

JANUARY 1, 2019

This was accomplished by a professional Formula One driver in a specially fitted Range Rover SUV, featured in a nail-biting video by Land Rover. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. Jonah introduces the 6 steps to viral content. Because Software.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. Such community-led product development processes have always been an important workflow for video games production.

Communities 52

Communities Brand Identity Branding Work Management 52

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. Everything from how and where you upload videos to how many characters you use in a headline matters — and what is best for search is subject to change at a moment’s notice,” he explains.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

MKT1

FEBRUARY 27, 2023

A team with go-to-market skillsets & storytelling ability. Here’s how we define each advantage: Product-led growth marketing advantages ⚡NETWORK EFFECTS OR PRODUCT VIRALITY Virality: When users share your product—internally or externally. I ran this course in December for over 50 marketers and founders.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56