Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. You can find the full report here , and a helpful summary from Practical Ecommerce here.) In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. cities for live events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Studies Case Study Studies 75

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. CASE STUDY . CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. All content teams do, however, need everyone to buy into and use the following practices. Go find the study itself and read it.

Practices 151

Practices Generation Best Practices Content 151

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Along the way we’ll explain the research that prompted these recommendations. Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. There have been several shifts in key selection criteria since our 2020 study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Messaging that remains consistent across different channels. Get MarTech!

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. Think of the contrarian prediction that pays off or the practical assessment that delivers honest advice. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Webbiquity

SEPTEMBER 10, 2020

However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice.

Practices 187

Practices Organization Best Practices Content 187

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Zoominfo

FEBRUARY 17, 2021

Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Practice your cold calling script. Assume you’ll always get direct access to an executive or decision maker — study the org chart. Take your lead’s time of day into consideration.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. Each of the ten rules is uniquely backed by empirical research. In this podcast, George B.

Case Studies 98

Case Studies Case Study Studies ROI 98

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. Download the Visible Expert Research Summary. About the Study. It is believed to be the largest and most comprehensive study of its type.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Who are the buyers of your services or products?

Case Studies 52

Case Studies Case Study Practices Best Practices 52

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. However, what’s common knowledge and what is common practice are often very different things. Over 1,000+ participants engaged by this research study. Key learnings from our research.

Studies 61

Studies Research Effectiveness Deliverability 61

NetLine

FEBRUARY 23, 2023

Two decades into the ABM journey, the core principles established at the start have stood tall, in large part to the practice’s focus on the three R’s—Reputation, Relationships, and Revenue. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. My greatest hope is this does not happen!

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. Medical simulation technology is allowing students of some of the most complex topics to exist to practice their skills in safer ways. Effective Assessments.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Vision Edge Marketing

MARCH 26, 2024

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Various studies, including the oft-cited McKinsey study , purport that companies embracing data-driven insights are multiple times more likely to acquire customers than data-driven insights laggards.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Martech

DECEMBER 23, 2021

Marketers might be tempted to eschew responsible marketing practices — whether it’s adding security, avoiding unconsented data sharing, or inaccurate personalization — to keep up with this ever-changing digital ecosystem. Why brands must embrace responsible marketing practices. How to overcome data silos and fragmentation.

Practices 116

Practices Brand Identity Branding Privacy 116

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Similarly, companies must conduct thorough market research to gain insights into the competitive landscape, industry trends, and customer preferences.

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Professionally created guides that share actual steps, best practices, or clear processes offer tremendous value to the target market. It’s a resource they can take away from their search, follow, and implement best practices.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Vision Edge Marketing

APRIL 30, 2024

Research supports this assertion. For instance, a study by David Aaker and Erich Joachimsthaler found that improvements in brand equity metrics led to higher levels of customer satisfaction and loyalty, directly impacting customer retention. Do you need both metrics? Discern which feedback requires action and plan accordingly.

Lead Scoring 167

Lead Scoring Lead Ranking Brand Identity Branding 167

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. However, there are parameters and best practices to follow. Here's a quick guide on how to write a killer case study.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MARCH 20, 2023

6 practical tips for martech partner selection When working with martech partners, you must ensure their recommended solution fits your specific needs rather than their financial gain. Request references and case studies Before deciding on a partner, ask for references and case studies from past clients. In your inbox.

Advertising Agencies 92

Advertising Agencies Work Management Marketing Management Practices 92