Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Competitive benchmarking is a continuous process & as dynamic B2B personas keep on evolving, so do the best practices in benchmarking.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

AUGUST 22, 2019

One needs to stick to the best practices for a while & needs to persevere. Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. The topic research tools by SEMrush viz. Focus on improving some of the off-page SEO strategies.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Brands need to forgo their godly attributes and expecting their products or services to be perfect.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 29, 2019

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 30, 2019

According to Alexandra Levit, workplace author Gen Z is unique from previous generations as they prioritize independence & avoid traditional practices. Furthermore, a recent study from Inc found that they prefer texting over calling. It was probably adversity that made them psychologically evolved for quicker decision-making.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Following are some of the most important Facebook KPIs: 1.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. Study the competition and do better. Share useful studies and information with your followers. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 327

Marketing Budget Creation Marketing Budget Planning Budget Programs 327

Valasys

AUGUST 8, 2019

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

ClearVoice

APRIL 12, 2021

But spending that extra time studying your target demographic also produces a lot more benefits as well. Or in studying your audience’s digital habits, you might also find “what channels are the most effective in reaching that audience and what retail channels are the best to distribute through.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. As the buyer-persona for B2B marketing endeavors have evolved, so have their researching habits, and vice-versa.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 22, 2019

According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to research by marketingprofs.com, programmatic has undergone massive growth in United Kingdom (UK), Germany, China, France, United States & Australia.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). According to a study by Standford, the mere perception of working collaboratively can motivate people to perform better.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? You need something that’s easy for you to use and that will be practical for the application you have at hand. Expion just compiled 8 case studies with one of our clients, Applebee's. How can your brand participate in this space most effectively?

Social Media 158

Social Media Media Paid Content Work Management 158

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. Promoting the type of content that drives more Repins is a useful practice for the brands to drive healthy website traffic.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

The industry-stalwarts possessing different expertise such as those belonging to the field of account-based marketing, influencer marketing, Martech, AI and data analytics will deep delve and brainstorm to derive the underlying ramifications of the latest industrial practices.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59