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Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic? There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Still, the Web 2.0

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Why Influencer Marketing Is Faltering and How PR Can Save It. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? So why aren’t PR people doing it yet?

Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. tags: interactive PR, Web 2.0

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! SEO as we know it is an ever changing landscape.

4 Ways News Releases Boost SEO

Hubspot

News releases can be a magnet to help improve search engine ranking for your business website. Optimized news releases, much like your other valuable content, revolves around your primary keywords and is bait for search engines and interested readers alike. Most likely you are aware of the SEO benefits of building your authority and visibility by increasing the number of Google indexed pages on your website. Today, with access to Web 2.0

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

And search engines love social media, which helps expose that rant to anyone searching for the company's name. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Professional corporate "evangelists" like Scott Monty and Christopher Barger , not surprisingly, tend to show up pretty well on search. As a top executive, you are a public figure, and people will search for your name on the web.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. He specializes in Web 2.0 Every once in a while magic happens.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence. If you are planning to use these for SEO, check for do-follow status first. More Search = More Customers. Tags: Web 2.0 Which social bookmarking sites have the most clout? Can social media really increase revenue?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Social Media Marketing 101, Part 1 by Search Engine Watch For those either still new to social media, or just struggling to explain its value to a manager or client, Ron Jones provides an excellent explanation of social media, the different types of sites on the social media landscape , and the marketing and PR benefits of using social media. Tags: Web 2.0

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

How does social media relate to SEO? Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results. Tags: Web 2.0 Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. tags: social media marketing Facebook fan pages SEO? Tags: Web 2.0

SEO for Mommy Bloggers

WebMarketCentral

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. Let's get relevant—approach SEO like meal planning. That last one would likely have little SEO competition.)

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Tags: Web 2.0 How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. Have PR practitioners benefitted? He specializes in Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Social Media and the Enterprise Customer – Wired PR by uber.la Twitter search engines, Google Advanced Blog Search and a few you've probably never heard of. Tags: Web 2.0 Welcome to the first best-of-2009 (so far) compilation.

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The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing. You can follow any responses to this entry through the RSS 2.0

The Future of B2B Marketing: It's Social

Marketing Insider Group

“Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Signs that you need a break from SEO. Poking fun at Web 2.0 Search engine rap (oxymoronic, but true). The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. Poking Fun at Web 2.0 tags: Web 2.0

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report.

Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: 8: Web 2.0 7: Web 2.0

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Are Web 2.0 Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases. Search marketing is also taking money away from other advertising and PR programs. UM Finds Web 2.0

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

DM can be used for customer service, for example, to solve a problem that a user is experiencing privately, or to provide personalized solutions that wouldn’t be relevant to everyone, and therefore, don’t need to be public, or it can be used as a PR tool, to contact influencers, other brands and so on. Evergreen content is the preferred kind of content for an SEO strategy as it drives the best results for the longest time. Web 2.0Web 2.0 Web 2.0

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc.

Best of 2007: Cool Online Tools

WebMarketCentral

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. Nabbit is a simple, free online utility that lets you easily "tag" songs and ads from your favorite radio station using your cell phone, then get the details later from a personalized web page.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc.

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

A bedtime story about search engines. A Bedtime Story (or The Future of Search) by Alt Search Engines The delightful story of a grandfather and his amazingly-tuned-in-to-search grandson talking about the "future" of search engines, when they will be able to show a virtually unlimited number of results on a single page ( NoFoodHere ), display search results as two-dimensional maps ( KartOO ), search within a tag cloud ( Quintura ), and do other cool things.

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

No highly targeted Google ads based on the search terms you've entered." Get Your Meta On with One Dozen Metasearch Engines by SEO Scoop DazzlinDonna reviews 12 metasearch engines—sites that compile search query results from several major search engines and combine them in one place. Using these qualifiers can make searching much less frustrating and more productive.

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