Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Home > Web 2.0, Web 2.0, Web 2.0 Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Sophos Upgrades Web Security Appliance. Most Malware Found on Trusted Web Pages, Report Says. Web 2.0.

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Next, MarketingVOX reported that Web 2.0 Web Traffic.

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 The day the glossary web page was launched, I tagged it on 40 social bookmarking sites. Still, the Web 2.0

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

Here are the rankings for 42 Web 2.0 Robin Good actually places the number at as many as 50,000, which encompasses 29 of these Web 2.0 Fortunately, the rest of the sites listed here are focused on Web 2.0 social tagging sites, according to Alexa.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

Here in the second of three posts on the effectiveness of specific Web 2.0 9) ButterFly An elegant and creative Web 2.0 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 the Web 2.0 Backflip One of the original bookmarking sites; they were Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." My test of general-purpose Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst ** Terms: Web 2.0

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

My colleague, PR pro Roger Gillott, suggests General Petraeus’ brief statement about his affair could be an example of this. ). Social Media/Web 2.0 I don’t know much about Vine, and I like it already.

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

A W.TEC project, teaching Nigerian women to use Web 2.0 That’s a photo of me from last summer teaching a workshop in Cambodia about Web 2.0. Powered by WordPress | Theme designed by Pragya , Web Development wing of Steve Arun, Small Business marketing specialist

Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

WebMarketCentral

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. On the other side of the country, the Web 2.0 Web 2.0

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. B2B Marketing blog marketing Blogs Campaign Measurement Social Media Web 2.0

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

You know what they say, “there’s no such thing as bad PR.” Since then, Kristin has moved to covering social media and Web 2.0 But for marketers, there is nothing better than good press coverage in a respected trade publication.

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What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Social Media/Web 2.0

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. Technical ability —not all that long ago, PR pros' primary tools were email and the phone.

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The Best Sales Groups on LinkedIn

Sales Intelligence View

Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, Sales 2.0. Exchange information about the emerging discipline of Sales 2.0

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

My next read will be David Meerman Scott’s The New Rules of Advertising and PR , which seems to be in alignment with some of the takeaways from my most recent reading list. Internet Marketing Marketing Strategy Role of the CMO Social Media/Web 2.0 Tweet.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

Social media monitoring: why it’s a must

Biznology

Before the Internet and Web 2.0, airline to not charge bag fees after competitor JetBlue took a lot of heat across the social web when they announced that they would start charging for bags.

Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 26

How Social Media Has Changed PR

WebMarketCentral

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. Web 2.0 and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adopt—they change the philosophy of PR. tags: Blogging for Business Conference, The practice of PR, Web 2.0,

PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. tags: Cece Salomon Lee, Web 2.0,

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication.

The New "Relations" in Interactive PR

WebMarketCentral

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ).

PR and Blogging Outreach: Macro Issues

WebMarketCentral

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media.

Social Media: It’s easy to spell, but…

Wondering Out Loud

Like all good potential bosses, I’ve been surfing the web looking for LinkedIn profiles, Facebook pages and blog and Twitter accounts. All the pdf resumes I’ve seen to date do have a web-based counter part in a LinkedIn account, but, rather than painting a fuller picture of the applicant, the online profile is an exact copy of the document sitting in my inbox. No: Today’s college students grew up on the web. Web 2.o0

How to Create a Cool Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off." tags: social media email signature web 2.0 Tags: Web 2.0

The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. Tags: Web 2.0

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 tags: B2B website traffic building, web 2.0

Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. As a top executive, you are a public figure, and people will search for your name on the web. Tags: Interactive PR Web 2.0

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Tags: Web 2.0

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How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively.

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