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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. Best, (signature) P.S. I’m asking because my company actually developed a similar tool that helps solve (problem) and I’d love to hear your feedback on this.”

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14 Ways to Get Free Advertising for Your Business

Hubspot

Offer to Do Interviews on other Business’s Podcasts. Promote Your Website on Your Email Signature. Offer to Do Interviews on other Business’s Podcasts. Some of your audience might prefer listening to podcasts over reading articles. To reach those people, contact a few businesses with podcasts and pitch interview ideas.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate’s signature approach involves teaching clients the power of a clear brand pitch, which has proven effective time and time again. As a branding mentor, she has taught the core principles of branding to startups at more than a dozen accelerator programs and universities worldwide. 39:56 – Address common sales pitfalls.

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You don’t need a giant email list for a successful launch

ConvertKit

Erin Flynn moves from workshops to a signature course. But he was active on Indie Hackers, pitching in to help startup founders with their sales problems. Nicholls posted it up on Indie Hackers and Twitter (with a following of only about 500) and did cold outreach to get guest appearances on a few podcasts.

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The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103
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My, Oh My — 2018 Was an Amazing Year for Outreach

Outreach

More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. We wrote a book and started a new podcast focused on all things Sales Engagement.