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Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. Being imperfect is normal on YouTube.”.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

But the core reason behind the decline seems to be … elephants, and YouTube. But my (future) grandchildren will never get to witness a person who has honed a single skill over a lifetime for one, perfect eight-minute circus performance. By Mark Schaefer.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! We use technology for our personal entertainment instead of using it for a way to better our outcomes in life. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close.

Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Overall, people are primarily using ad blockers due to a concern over misuse of their personal information.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. The more relaxed a person is, the more receptive that person is to verbal information. Close.

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. It's nothing personal -- people just want to get to the good stuff. The 10 Most Watched YouTube Ads of 2016. The ad received 27 million hits on YouTube.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds.

Pulling our pants down: Personal branding with Chris Brogan

grow - Practical Marketing Solutions

I’m convinced that branding — and specifically personal branding — is more important than ever. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Targeting and Personalization b2b Consumer

Leveraging YouTube as a Manufacturer

Fathom

Behind in-person events, video is listed as one of the most effective content marketing tactics. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. Google used this strategy when it was creating a branded YouTube story. That’s all right, because there are other creative ways to infuse personality into your content.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Second, it enables personalized and interactive experiences that capture and retain audience attention.

Introducing ViewedIt: Supercharge email conversions with the power of personal video

Vidyard

At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. That’s why YouTube exists.

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Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). At the same time, we were seeing the explosive growth of blogging, Facebook, and YouTube. Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine).

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. I draw personal b-day and ‘thank you’ notes to let them know how much I value them. I draw personal b-day and 'thank you' notes to let them know how much I value them.

Why Videos Make Your Website More Personal

EMagine B2B Blog

Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

While all these new features are exciting for inbound marketers, we also worry that social media may lose the personal touch it had in its younger years. YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Read more about YouTube''s ''shoppable'' videos at Mashable.

Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

Or are they privy to some magical personal branding strategy that the rest of us don’t know about? Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. Instead, they developed their personal branding strategies the hard way, through trial and error. What Is a Personal Branding Strategy? The Benefits of a Strong Personal Brand.

The future of content marketing strategy

grow - Practical Marketing Solutions

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. There’s always at least one person in every office who has 500 connections on LinkedIn. We all want our videos to go viral on the Internet, don''t we?

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines.

Win lifestyle influencers over with generosity and attentiveness

Biznology

YouTube calls all these people creators. Amazon Echo Amazoncom Influencer marketing internet List of YouTubers Patreon tutorial YouTubeIt takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.

What Marketing Communications Should You Personalize?

PureB2B

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Additionally, MarketingProfs discovered businesses that personalize web experiences see, on average, a 19% increase in sales.

Create a Winning Business Personality to Standout from the Crowd

Vertical Response

Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. I uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience.

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Hiring the Perfect Person to Run Your Social Media

Act-On

Or at least the right person. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. Example 2: You’ve already got an intern part-time and a social media person who works full time.

5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. Google used this strategy when it was creating a branded YouTube story. That’s all right, because there are other creative ways to infuse personality into your content.

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). YouTube. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. However, G+ is nearly unparalleled in its ability to create passionate communities of fans who rally around a cause, a subject, or a person.

The Key to Successful In-Person Events

ANNUITAS

Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube. So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus?

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Chad Hurley, the co-founder of YouTube, summarized our sentiments perfectly when he noted, early in YouTube’s existence, that YouTube is becoming much more than an entertainment destination.

Video 139

New media, new culture and how it’s confounding brands

grow - Practical Marketing Solutions

If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube.