Hubspot

APRIL 5, 2017

You can download a copy of the full presentation here , which contains some eye-opening stats that every agency MD should read. When 75% of buyers say they want vendors to curb the sales messages, you can see why. Once the brand works is done you need: personas, an editorial plan, content, workflows an inbound platform, a CRM.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 67

Televerde

NOVEMBER 8, 2017

Services businesses, on the other hand, don’t have this luxury so have to work extra hard up front to educate your buyer personas; Confidence – This is an important one. Products have specs and features and performance stats that make a customer feel confident in the decision to buy.

Work Management 63

Work Management Marketing Management Service Planning 63

Hubspot

FEBRUARY 14, 2013

(Source: Journal of Economic Perspectives ) Tweet This Stat. Source: Blue Kangaroo ) Tweet This Stat. Source: NY Times ) Tweet This Stat. Source: BitDefender via Daily Mail ) Tweet This Stat. Source: Mark Risher, Imperium via BusinessWeek ) Tweet This Stat. Source: 41pounds.org ) Tweet This Stat.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

NuSpark Consulting

JULY 4, 2011

In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. Key industry stats on the benefits of lead nurturing. How to create buyer personas and match content to their purchase cycles. Relevant content is the number one reason why buyers purchase from you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

NuSpark Consulting

JULY 4, 2011

In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. Key industry stats on the benefits of lead nurturing. How to create buyer personas and match content to their purchase cycles. Relevant content is the number one reason why buyers purchase from you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Albacross

DECEMBER 18, 2018

So here’s what you do: You pull out some stats talking about how much ROI digital marketing brings you, and tell them that digital marketing can really help them take their company to the next level. If they chose you over other options/vendors, be sure to ask them what prompted this as well. Check out: How to find your ideal client.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 74

Canadian Marketing Association

MAY 27, 2015

In baseball, the RBI (Runs Batted In) stat has traditionally been used to gauge player performance. You can then analyze which channels and content are creating conversion, and use this results-based insight to enhance your personas, and generate leads. How do we measure real value from our digital investments?

B2B Marketing 48

B2B Marketing Lead Ranking Sales Qualified Leads B2B 48

Albacross

MARCH 12, 2019

how your B2B target persona interacts with other vendors – this is important since it helps you offer the right buying experience to them. Type of buyer persona. So, even though these stats can help you find the best time to send your B2B emails, there are no universally accepted rules. Industry.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Adobe Experience Cloud Blog

FEBRUARY 13, 2013

There are a lot of “moving parts” to launching a campaign, from knowing your buying personas, to the value propositions you need to communicate to them, to the content strategy you will employ, to the scoring model you will utilize, and many other factors. 3) What are the most important things to look for in a marketing automation vendor?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Vidyard

OCTOBER 12, 2016

There’s a stat from VentureBeat — and I hope I’m quoting this correctly — that 50% of the sales technologies that exist were launched in the last 5 years. So we had this idea that we would get profiles of sales stack technology vendors — either solutions or services — anything that would help the modern sales stack.

Marketing Management 50

Marketing Management Planning Content Marketing Paid Search Agency 50

SnapApp

OCTOBER 8, 2012

Here's how we broke it down on what and what not to do as well as anecdotes of what to avoid: Who, What & How - The First Step is Critical: Taking the time to develop a complete persona for your target audience, will make later steps a lot easier.

Webinar Metrics 48

Webinar Metrics Demand POS Blast Campaigns 48

Hubspot

AUGUST 28, 2014

Research shows that 35-50% of sales go to the vendor that responds first. 41% of marketers do not use buyer personas. Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Lead Nurturing. The odds of making contact with a lead increases 100x if called within 5 minutes. Personalisation.

Sales Qualified Leads 28

Sales Qualified Leads Lead Marketing Qualified Leads Leads 28

Albacross

MARCH 12, 2019

how your B2B target persona interacts with other vendors – this is important since it helps you offer the right buying experience to them. Type of buyer persona. So, even though these stats can help you find the best time to send your B2B emails, there are no universally accepted rules. Industry.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. Both teams should be in regular communication about the questions each persona is asking at different stages of the sales funnel. But, don’t just take our word for it. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

ANNUITAS

OCTOBER 1, 2020

You have built target personas and target account lists, but you struggle to actually engage with contacts in those personas, at those companies. It is a rare case that ANNUITAS engages with a company that does not have persona definitions built out. The so-called ‘ABM’ vendors are perhaps one of the worst offenders here.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Webbiquity

AUGUST 19, 2021

Some things to think about when researching your product audience and creating your B2B buyer persona include: What is the primary age and demographic? Think about your brand, your vendors, and everything else. Be sure to collect important stats about the launch and share those with your customers and the world. Build your USP.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Hubspot

JUNE 8, 2011

Know who your buyer personas are, and know your current stats so you have a benchmark. Make sure to measure existing stats so you have a benchmark for post redesign. Be sure to work with a vendor that is good at project management, or have someone extremely competent on your side lead the project.

Marketing Websites 28

Marketing Websites Tips Paid Search Agency Work Management 28

Bound360

DECEMBER 4, 2017

Amy Larsen: We’ve certainly heard all the stats about conversation rates and we were trying to drive those up; so that was how we started in that path. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? James Carbary: Okay. For us, it was two-fold.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

KoMarketing Associates

SEPTEMBER 18, 2018

I wrote a post on marketing to the B2B Millennial a few years back, but many of the same concepts still apply, including: They want to get to know their vendors. The above stat offers two different valuable nuggets of information for B2B tech content marketers. Create Content for Multiple Personas. They value collaboration.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

PureB2B

APRIL 2, 2021

The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method. It is essentially personalized marketing but on a major scale.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Tomorrow People

APRIL 5, 2018

The key here is to offer bite-sized vendor-neutral content that is interesting, sticky and engaging. Bear in mind that while they want deeper information, presentation is still vital – dense, endless clumps of text risks them switching off – so use pullout stats, quotes, interviews and key data to keep the content sticky.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. 52% of buyers are more inclined to purchase from vendors after reading their content. Here are some stats on different B2B content marketing strategies.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

SnapApp

JUNE 25, 2019

By the time they connect with sales, you’ve differentiated your organization and aren’t simply seen as one of ‘X’ vendors. Many sales reps have seen the CEB stat that says , “The typical B2B buyer is already 57 percent through the purchase process before reaching out to sales.” Think Information, Not Individuals.

Conversion Rate 80

Conversion Rate Lead Ranking Tactics Marketing Qualified Leads 80

Golden Spiral

MARCH 7, 2019

Include this demographic in your buyer personas so you plan for the right approach. In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. After all, these folks are your final sales stop. Foundation, Inc.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

KoMarketing Associates

OCTOBER 27, 2015

This data is consistent with figures from our Usability Report , which shows that 37 percent of survey respondents will visit a vendor website three to five times before contacting them. Hopefully these traits will help you on your way to building out detailed B2B buyer personas in the near future.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

accelerate agency

FEBRUARY 27, 2023

Go through the persona discovery process to identify who your target audience is. Then, identify the specific messaging that resonates with each of your personas. On an attractive page with minimal text, they manage to display their tool in action, explain its USP, and even support its worth with a stat.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

Go through the persona discovery process to identify who your target audience is. Then, identify the specific messaging that resonates with each of your personas. On an attractive page with minimal text, they manage to display their tool in action, explain its USP, and even support its worth with a stat.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Content4Demand

MAY 6, 2021

And whenever possible, pack that content with shareable stats and quick hitting-insights—that’s what 44% of respondents say makes content worth sharing. It pays to know your personas and keep their needs and habits front and center. Content Preferences Survey Report 2021, Demand Gen Report. Credibility is also key.

Linkedin 65

Linkedin Peer-to-peer B2B Case Studies 65

Kapost

MARCH 17, 2017

Don’t forget content that lives on vendor websites or your Medium account. Take the time to outline the required fields for every asset, including theme, channel, persona, buying stage, and team. Here are a few stats that might help prove my point. After branding guidelines, it’s time to identify common taxonomy.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convert

APRIL 25, 2023

For a while now, we’ve seen CRO tools powered by artificial intelligence, while other vendors simply incorporated AI features into their core products. Layer some deeper interviews on top of this, and you’ve got objective and rich personas. Another example is asking it to assume a persona and speak to you from that point of view.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Effective negotiation skills since the job requires negotiations with vendors and clients. How do you create a buyer persona?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

DECEMBER 30, 2014

Rebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Inbox Insight

APRIL 5, 2019

This statement brings forth 2 considerations: The individual needs of each stakeholder ( 72% of B2B customers expect vendors to offer personalized engagement ). The processes they go through when making a decision about you ( 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content ).

Work Management 61

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 61

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Social Media Stat of the Week: 56% of Execs Say Biggest Challenge is Tying Social to Business Outcomes. Eric: We do skip the stat of the week, though.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I guess I’ll just come out and say it, playing favorites with individual vendors. Yeah, I don’t know how to take that stat. Listen Now.

Work Management 118

Work Management Marketing Management Stats Social Media 118