Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 132

Search Marketing Paid Search Agency Planning PPC 132

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Search Engine Journal

SEPTEMBER 21, 2022

SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal. For your organization to work better, you'll need to combine forces.

SEM 84

SEM Traffic SEO Organization 84

Search Engine Journal

MARCH 1, 2023

Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal. And vice versa.

SEM 103

SEM ROI SEO Effectiveness 103

Ahrefs

AUGUST 24, 2023

There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And you can do both too. That said, there’s … Read more ›

Search Engine Marketing 98

Search Engine Marketing Search Marketing SEM Optimization 98

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. She regularly contributes posts for Search Engine Watch and The SEM Post.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Search Engine Journal

JUNE 11, 2022

Should I be using SEO, SEM, or both? The post SEM vs. SEO: What’s The Difference? appeared first on Search Engine Journal. Find out the difference between the two and learn how they can give you a competitive advantage.

SEM 143

SEM SEO 143

Search Engine Journal

JUNE 23, 2022

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

SEM 96

SEM Growth Marketing Practices Best Practices 96

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)? SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Search Engine Journal

MARCH 18, 2021

SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action. The post How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan appeared first on Search Engine Journal.

SEO 95

SEO SEM Search Marketing Analytics 95

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users.

SEM 100

SEM Paid Content Stats SEO 100

Brightedge

MAY 7, 2021

Using SEM and SEO together will drive traffic using both organic and paid strategies. Creating data-driven content that is fresh, unique and informative for users, not bots, will help drive ranks. Well-developed content that provides real value to readers is one of the most crucial parts of SEO. What is SEM?

SEM 69

SEM SERP SEO Lead Scoring 69

ClearVoice

JUNE 28, 2021

As you build your career in content marketing, you should challenge yourself to create new desirable skill sets. Over the past several years, becoming SEO and SEM savvy has grown in importance to remain relevant and build a lucrative career. How SEO and SEM work together. What SEM is. How SEO and SEM are alike.

SEM 59

SEM SEO Optimization Paid Search Agency 59

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. The foundation of a strong search campaign is knowing what you want to achieve. Your search campaign should measure: 1. It’s easy to see why.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

JANUARY 13, 2017

This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. The post Expand your Offer Strategy to Increase SEM Performance appeared first on The Point.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The advertising on the right has been eliminated.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

DemandBase

JANUARY 8, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? SEM by definition is a top-of-funnel, quantity-focused channel. No technology currently exists that uses SEM to target accounts. How can you leverage SEM to aid and abet Account-Based Marketing?

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 91

Work Management Marketing Management Paid Social Agency Advertising Agencies 91

QuanticMind

NOVEMBER 13, 2019

Over the last decade, there has been an extraordinary growth of technology that empowers marketers to collect and then leverage troves of data across each of the varying stages of their buying cycle. Of course, being data-driven is much trickier than it would first appear.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

Search Engine Journal

JULY 15, 2021

Mistakes in SEM can be expensive and disastrous. The post 10 Most Common SEM Mistakes and How to Avoid Them appeared first on Search Engine Journal. These 10 can cost you the success of campaigns or career — learn how to avoid them.

SEM 133

SEM Cost Campaigns 133

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Search Engine Journal

NOVEMBER 18, 2021

Here are some tips for SEM planning despite the pandemic. The post SEM Planning for 2022: Because 2020 Didn’t Help You For 2021 appeared first on Search Engine Journal. How do you plan for the year ahead when your historic data is in shambles?

SEM 118

SEM Tips 118

Spiralytics

MARCH 24, 2019

Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. It takes a solid strategy to grow your small business.

SEM 54

SEM Small Business Marketing Business PPC 54

Search Engine Journal

SEPTEMBER 16, 2021

The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal. Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

Ethics 128

Ethics SEM Practices PPC 128

Spiralytics

JULY 8, 2018

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if they don’t affect one another, however indirectly.

SEM 69

SEM SEO Search Engine Marketing Search Marketing 69

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. Digital Marketing Philippines ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Martech

DECEMBER 3, 2021

Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing.

SEM 112

SEM Best Practices Advertising Benchmark Marketing Prospects 112

Conductor

OCTOBER 28, 2019

SEM is also… amazing. What can they help you achieve with your marketing? SEO stands for search engine optimization. The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries. Content does not create itself. What is SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68