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How integrating B2B SEM and SEO helps you win throughout volatility

Velocity Partners

This is one of a series of blogs about the changing B2B Go-To-Market landscape. The level of change Google is imposing on the search space right now is making B2B SEM and SEO harder — both individually, and (more dangerously) as a connected strategy. Why has PPC become so much harder?

SEM 52
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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270
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A Complete Guide to SEM (Paid Search)

Spiralytics

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! Jump to a section: What is SEM? A Brief History of Search Ads. Why SEM Works for Businesses. Search Advertising Platforms. SEM Mistakes to Avoid.

SEM 91
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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. pay-per-click or PPC) sit. pay-per-click or PPC) sit. Table of contents What is search marketing?

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. Some of these ppc tools may be brand new to you, some will be familiar. Facebook Ads Library.