ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Where are consumers putting their trust?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Porch Group Media

JUNE 9, 2022

Check out these 30 stats on email marketing to learn why email is a vital channel for your mover marketing strategy. – eConsultancy Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor Emails with personalized subject lines generate 50 percent higher open rates.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. EmailMonday sources several stats backing this up, showing that 61.9% Preferences.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Vision6

APRIL 4, 2023

Measurable results: With the help of email marketing software, you can track the success of your campaigns with metrics such as open rates, click-through rates, and conversion rates. This can lead to higher open rates, click-through rates, and conversion rates, ultimately improving your email marketing ROI.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report. Marketing Data Daily'

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Valasys

DECEMBER 23, 2020

The importance of marketing automation is shown below with a blend of information and stats. Personalized emails generate 6X extra high marketing rates. Almost every automated email gives a 86% high open rate and a 196% rise in click-through rates. Significance and Benefits of Marketing Automation. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Content Standard

AUGUST 26, 2016

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Porch Group Media

AUGUST 31, 2021

A 2019 survey by Adestra found that over 70% of marketers believe email marketing generates “good” or “excellent” returns as a marketing channel, which is higher than paid search and organic SEO. In fact, a full half (50%) of survey respondents reported that they measure ROI “poorly,” “very poorly,” or “not at all.”.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. While 34% of those surveyed say they most commonly unsubscribe from email lists because "emails come too often. Think email marketing is dead? Think again. Email marketing is actually thriving.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. As seen on the left in the image above, Google Analytics alone provides access to 22 different reports. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Hubspot

JULY 13, 2023

79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. The same survey shows that 41% of salespeople believe their days are numbered due to AI automation , while only 21% think more positively. But what brings about these AI concerns in sales?

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Content Standard

APRIL 4, 2016

Survey Your Subscribers. It’s wise to survey your subscriber base at least once a year. A study from Constant Contact supports segmentation: Email campaigns sent to fewer than 35 subscribers (which suggests more personalization) saw an average open rate of 55 percent. Know the Data. United States companies send 1.47

ROI 51

ROI Email Marketing Tips CTR 51

Content Standard

APRIL 4, 2016

Survey Your Subscribers. It’s wise to survey your subscriber base at least once a year. A study from Constant Contact supports segmentation: Email campaigns sent to fewer than 35 subscribers (which suggests more personalization) saw an average open rate of 55 percent. Know the Data. United States companies send 1.47

ROI 40

ROI Email Marketing Tips CTR 40

Optinmonster

JUNE 24, 2021

Analytics Reports : The only way to know for sure what’s working and what’s not is by looking at your data. Engage your audience with polls and user feedback surveys. Finally, use powerful A/B testing features and analytics reports to find the emails that drive the most conversions and profits. Analytics reports.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. Reporting basics. Review click-through-rates and open rates to track engagement. Disinterest leads to decay.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Atomic Reach

JUNE 3, 2019

In 2017, Statista reported that there were 1.66 Take a look at these stats below. Abandoned cart follow-up emails have an average open rate of 45 percent. Eighty-two percent of consumers rate an “immediate” response as important or very important when they have a marketing or sales question. billion global buyers.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Webbiquity

FEBRUARY 9, 2016

For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 5 Mobile Marketing Stats and Facts. And 72% of U.S. TNW News ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Predictive Response

OCTOBER 29, 2020

The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest in it. New subscribers Did you know that welcome emails have 4x open rate and a higher click-through rate on average compared to other types of marketing emails? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Hubspot

OCTOBER 26, 2011

1) ShopperTrak reported that $10.69 Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Top Rank Marketing

OCTOBER 23, 2023

While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. The most recent B2B Marketing Benchmark report from LinkedIn * showed that CMOs are under pressure to demonstrate marketing impact on the bottom line faster than ever.

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

Hubspot

NOVEMBER 4, 2012

You might remember our weekly round-up post from a couple weeks ago where we reported that only 6% of fans engage with a brand’s Facebook Page. It appears that this drop-off is even more drastic than email open rates. of email opens occur within the first hour after delivery. ” According to MarketingCharts, “ 23.6%

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SendX

MAY 5, 2020

That’s what all those high performing marketers are reporting in those yearly channel surveys. If you’re not sure what to add with your extra copy, do a quick survey at the end of the nurture campaign you want to optimize. And it’s what you should be doing too. Make it one question, and ask “What’s stopping you from doing x?” (In

Examples 202

Examples Copywriting Lead Scoring Lead Ranking 202

Act-On

NOVEMBER 7, 2023

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Optinmonster

JULY 21, 2023

Litmus ) Emails with graphics have a 1.12% higher click-through rate than emails without any. GetResponse ) Sales emails with 200-250 word length have the highest response rate of 19%. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. And this number is projected to reach 4.6 billion by 2025.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

SendX

OCTOBER 8, 2020

Built-in features for getting higher open rates. My experience with ActiveCampaign As soon as you log in, you are shown all the features to create campaigns, see stats, manage templates etc. Simpler Tracking: ConvertKit has a simpler reporting dashboard compared to Mailchimp. Limited A/B testing. 7) Automizy. 8) Moosend.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Got a stat that we missed that you think the world should know?

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Porch Group Media

JANUARY 19, 2021

Some of the key findings from the (2019) report include: The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100