Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Adobe Experience Cloud Blog

DECEMBER 7, 2016

The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. By day 90, our findings show that retention drops to 1.89%. To put these numbers in context, consider the TV show Silicon Valley.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Anything Goes Marketing

AUGUST 19, 2006

Looking for stats to benchmark your email open and click-through rates? Check out Emarketer's E-mail Benchmark rates. It's important to note that these are total opens and click-throughs and not unique click-throughs. E-marketing keeps changing - make sure you're not left behind! Seems a bit high.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100

Hubspot

OCTOBER 26, 2011

Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! 7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first. Using the word “video” in an email subject line boosts open rates by 19 percent.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). of internet users ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Porch Group Media

JANUARY 19, 2021

Email marketers who are seeing higher average open rates are getting them because of these tactics. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. Epsilon) B2C marketers who connect with customers through automated emails see conversion rates as high as 50%.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. by eMarketer. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2%

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Porch Group Media

DECEMBER 9, 2019

Email marketers who are seeing higher average open rates are getting them because of these tactics. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. B2C marketers who connect with customers through automated emails see conversion rates as high as 50%. eMarketer).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Emarketer ). Where Are We Coming From?

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

DECEMBER 2, 2014

Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. 44% of direct mail is never opened. • 5 Online Demographics Stats. 13 Content Marketing Stats. 7 Blogging Stats. 7 Visual and Video Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats/images.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145