Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Is the open rate dead?

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Privacy Protection Privacy Email Marketing Open Rate 145

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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Privacy Protection Privacy Open Rate Click Rate 70

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. We just need to plan on it happening.

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Webinar Metrics Privacy Protection Trends Privacy 105

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

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Privacy Email Marketing Privacy Protection Open Rate 94

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. Opens by environment. Outlook.com: 1.2%. Samsung Mail: 0.6%. GMX: 0.04%.

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Privacy Protection Email Marketing Privacy Differentiation 92

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

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Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!),

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Budget Programs Deliverability CAN-SPAM Privacy Protection 61