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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

But it was the only trail we could follow at that point, and after further investigation, we discovered that our bulk email management software license had been terminated without notice, and we had been sending our emails from a non-existent email domain for who knows how long. Not only that, but our click to open rate went from 2.2%

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Top 9 Benefits Of Data Cleansing That Will Blow Your Mind

Only B2B

You will get access to latest tools (without having to pay for the license), experienced staff (without being on payroll) and the much required expertise (without paying extra). Must Read: What Is Data Cleansing And Appending 7. Accuracy in reporting and further strategizing As a marketer,your biggest challenge is to justify marketing budget.

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Lead, You’re Dead to Me: An Open Letter to Sales

DemandBase

Everybody knows it’s a ruse: Completing a form is a license to be marketed to for the rest of time. Further, letting salespeople know exactly what topics the accounts are interested in so they can tailor their outreach accordingly paves the way to much higher email open rates, returned phone calls, and meaningful sales conversations.

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10 Marketing Automation Mistakes You Might Be Making (And How to Avoid Them)

BenchmarkONE

Avoid ridiculously low click and open rates by compiling your own mailing lists. As most of these work on a software-as-a-service model, it also ends up far more cost-effective than purchasing individual software licenses as you only pay for the service you use. Not Testing Enough. Focusing on the Wrong Metrics.

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Does your organization really need a marketing automation platform?

Martech

If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact. If it’s to improve email efficiency, be prepared with metrics on open rates, clicks, etc. Many marketers only use basic email capabilities, which ends up being a costly investment.

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Does your organization need a marketing automation platform?

Martech

If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact. If it’s to improve email efficiency, be prepared with metrics on open rates, clicks , etc. Many marketers only use basic email capabilities, which ends up being a costly investment.