Measuring the Value of Social Marketing and Media
FEBRUARY 29, 2012
Rather, social media are another part of your multi-channel marketing efforts. Just as with any communication channel you will want to have some way to create a measurement framework. Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.