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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Originally written on June 10, 2016. Traffic Sources.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? With 1,600 brands, 1.2

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How Mayo Clinic Dominates Social Media

Convince & Convert

Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. Between privacy laws, data security, and overcoming the public’s “ick” factor for some topics, generating organic reach can seem nigh impossible. Social Champions Program.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

And with Google’s trust comes higher rankings and better organic visibility. Use the story in your site’s About sections and use a concise version in social media profiles. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

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Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.

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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls.

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