Remove Media Remove Mobile Marketing Remove PR Remove RSS
article thumbnail

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

article thumbnail

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. These folks are paving the way for marketing on these evolving channels. This month we speak with Tory Starr , Director of Social Media at WGBH. Something that inspired you to move forward in the direction of social media?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Owned Media is all the content you create. What is cost-per-lead?

article thumbnail

Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Thought leadership is a great tool, allowing you to stand out from the cluttered market. Build credibility and authority- An original thought process and opinion help establish your brand in the market.

article thumbnail

Social Media Lessons From the Offline Real World

Convince & Convert

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. I have recently become fascinated by the way that people who don’t work in social media use social. I don’t mean read your RSS feed or scour your Twitter stream.

article thumbnail

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

article thumbnail

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date.

RSS 120