NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

FMG Suite

JULY 7, 2019

You don’t have to be a social media expert for it to make a difference! To create a winning social media plan, you need to do the following: Build a Strategy. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. Drive traffic to your website.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Advertising Marketing Strategy Media Planning Tactical Services' calculators, and pencil erasers. Need a radio station in Miami?-

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

EMagine B2B Blog

NOVEMBER 19, 2014

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.

Social Media 40

Social Media Media Ideal Customer Profiles B2B 40

RebelMouse

NOVEMBER 28, 2018

Major Media Companies: Does a Custom, High-Cost CMS Pay Off? For sites with heavy traffic, page speed is a do-or-die factor when it comes to audience growth. It's part of the reason why major media powerhouses invest in hyper-expensive CMS options, customized to both host their content and. So what does this all mean?

CMS Development 75

CMS Development Google Classified Ads Paid Search Agency 75

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Audience/Traffic. Seven Shades of Mobile: the New Rules of Mobile Marketing. Media Planning. Media Buying. Publishing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Let’s see how Google Analytics can help you do just that. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Please share your ideas by leaving a comment. Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. The content of your posts should be rich in those terms also.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JANUARY 30, 2014

It can be helpful to drive traffic to your website or specific landing pages and can drive online donations. All of this can and should be online and share through social media, email, a blog, and other parts of your website. 11) "We need to build a comprehensive plan before we start doing anything new or different.".

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Optinmonster

FEBRUARY 10, 2020

Wouldn’t you like to grow your traffic organically month after month without paying for ads or making cold calls? By the end of this post, you’ll get ready to kickoff your inbound marketing campaign and skyrocket your organic traffic. And in their business, they rule at inbound marketing. Inbound marketing may be the way to go.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 14, 2015

When we started really honing in on this at CoSchedule, we grew our email subscriber list from just over 16,000 to 31,174 in 5 months, increased our traffic by 104% month over month, and influenced a high number of readers to become paying customers of our content marketing editorial calendar. Wrap Up Your Blog Planning Process 11.

Efficiency 161

Efficiency Planning Process Work Management 161

Customer Experience Matrix

MAY 7, 2015

Strategic planning can also be supported by a rich treasury of simulation and optimization techniques that are very familiar to AI developers. Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

SocialPilot

MAY 30, 2024

Do you think you know social media? In 2024, social media is all about breaking the rules and setting new standards. Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. At once, it is about following trends, and at another, it is about setting new trends. Think again.

Social Media 67

Social Media Practices Marketing AI Media 67

Hubspot

MAY 23, 2014

Finally, Make-A-Wish saw a huge boost in site traffic – as many as 1,400 hits per second on all their sites during the peak of the campaign. Social media agency Clever Girls Collective recognized that the wish had viral potential and approached the Make-A-Wish Foundation two weeks before the stunt was to take place.

Twitter 28

Twitter Rules Brand Identity Branding 28

Convince & Convert

APRIL 14, 2010

[link] Tim Burrows You should check out what the Toronto Police – Traffic Services Unit is doing to remove the friction. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

MARCH 11, 2014

The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). .

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. It’s not, it’s a natural extension of what we already do, with a couple of different rules. I think another thing to be said is social media takes time (and I mean lots of it).

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. This one is creating moderate traffic. Have I gone MAD?? And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. Email helps them boost traffic and stave off user attrition. Everyone I know — of all ages — still use it. link] Jeffrey K.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate. Active listening required. Great stuff. It's the Opportunity Economy.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

B2B Marketing Zone Posts

AUGUST 3, 2010

Updated B2B Facebook Page Examples with Data - Social Media B2B , July 23, 2010 This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. Content Marketing Results: Landing Pages Rule , July 12, 2010. Social Media Strategy? Media Plan (5). That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Industrial Marketing Today

AUGUST 24, 2010

Use social media judiciously to increase name recognition, drive traffic and build a community. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

Second, twitter is like an online billboard, a quick hit that drives traffic to the places I can really talk to customers in depth, such as a website or even a FB page. There are plenty of exceptions to prove the rule. I think brands often forget that side of it. Louis, but Morgan might be able to weigh in. link] jaybaer Indeed Steve.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. The Tortoise Rules But, social media speed is illusory and misleading. Yes, thanks to social media, business is faster than ever.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160