Bionic
FEBRUARY 7, 2023
As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?
Porch Group Media
NOVEMBER 29, 2022
Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks.
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Porch Group Media
NOVEMBER 8, 2022
This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Ad tech, and I will simplify it, is a way of media planning that specifies types of content to attract certain consumers, maybe by age and demo breakout. Luci: What do you do to prepare?
Porch Group Media
NOVEMBER 1, 2022
This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. This concept of media planning and the most cost-effective way to reach Maggie flips into knowing how to reach all Maggie the Millennial personas in the US today.
Porch Group Media
OCTOBER 25, 2022
This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households.
Digilant
OCTOBER 8, 2020
As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Here are a few resources to help you prepare for the changes in consumer privacy.: .
Digilant
FEBRUARY 28, 2024
Our industry has spent vast time and resources developing studies, thinking frameworks, and methodologies designed to figure out the most likely business outcomes based on past experiences (i.e., That’s great news on the privacy front.) Today, that’s how marketers are spending their time.
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