Terminus

OCTOBER 26, 2021

As a marketer, you’re investing significant time and dollars in paid advertising in order to drive buyers to your website. If you’re not personalizing the experience when visitors arrive on-site, you are likely missing out on opportunities to further engage and convert this traffic. But what happens when they get there?

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

6sense

OCTOBER 20, 2015

These jarring statistics point to a need for marketers to not only use, but master, website personalization. How do you tailor every element of your website to create a positive experience for a prospect you’ve never met? Top 2 Reasons B2B Marketers Need Website Personalization.

Website Personalization 48

Website Personalization B2B Marketing Marketing Websites Personalization 48

DemandBase

JULY 29, 2019

What is website personalization and why is it so important? Website Personalization is when a visitor receives a customized experience rather than a generic experience that isn’t tailored to them. Long gone are the days when website personalization was considered a nice-to-have. But it’s well worth it.).

Website Personalization 45

Website Personalization Account Based Marketing Marketing Websites Personalization 45

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%). Driving Revenue via Email Marketing.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

Bound360

DECEMBER 15, 2017

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we talked about the importance of having a website personalization strategy. What business challenge are you trying to solve with personalization? .” We will publish a new post each week.

Website Personalization 55

Website Personalization Personalization Webinar Metrics Marketing Websites 55

Bound360

FEBRUARY 16, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post, we discussed tactics, the final planning stage of your personalization strategy. In this post, we talk about the testing, measuring, and learning necessary to optimize a website personalization strategy.

Website Personalization 49

Website Personalization Personalization Marketing Websites Marketing & Strategy 49

DemandBase

AUGUST 1, 2019

We’re continuing our journey with website personalization and talking about how you can make an impact for your customer immediately. What Can You Do for Website Personalization in An Hour? Now that you have some super-quick wins under your belt , let’s devote an hour or two to a few other personalization options.

Website Personalization 40

Website Personalization Peer-to-peer Merchandising Marketing Websites 40

DemandBase

AUGUST 2, 2019

We are coming up on the end of our 3-part blog series on website personalization. Website Personalization: What you can do in just Minutes (Part 1 of 3). Website Personalization in an Hour (Part 2 of 3). Website Personalization in an Hour (Part 2 of 3). Need to catch up on the first two parts?

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

Bound360

DECEMBER 7, 2017

Welcome to our six-part series on building a successful website personalization strategy. We spend a lot of time talking about why personalization is important. If you have any doubts, check out every marketing survey and event agenda from the past three years. personalization is necessary. What have we learned?

Website Personalization 45

Website Personalization Personalization Marketing Websites Marketing & Strategy 45

Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. We will publish a new post each week.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Bound360

DECEMBER 4, 2017

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. The impact of website personalization. ” ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Metadata

SEPTEMBER 8, 2022

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

Traffic 59

Traffic B2B Marketing Paid Search Agency Advertising Agencies 59

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . Data makes the email personalization world go round. Leveraging data details.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

Heinz Marketing

DECEMBER 15, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. These are also categorized as ‘In-market’ accounts and leads. Personalized web experience. Personalized lead engagement .

Intent Data 122

Intent Data Intent Lead Ranking B2B Marketing 122

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. Customers can use Google Cloud’s gen AI tools with WPP’s proprietary marketing and advertising data to create brand- and product-specific content.

Classified Ads 96

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 96

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. Personalization in Email Marketing. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Biznology

APRIL 26, 2020

Because so many of the things that we depend on to execute our marketing and sales are not working right now. Or website personalization. The post B2B marketers, your attitude might be the key to navigating this COVID crisis appeared first on Biznology. Everything was going fine until–it wasn’t.

Trade Show 138

Trade Show B2B Marketing B2B Work Management 138

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. But it goes beyond that.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Biznology

OCTOBER 18, 2017

Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize. For most B2B businesses, though, it is not an ideal primary sales/marketing tool. Don’t push too hard, though.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Spiralytics

MAY 10, 2023

Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. Why has AI become important in marketing?

Marketing AI 62

Marketing AI Marketing Automation Services Work Management Marketing Management 62

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. Good questions—especially since research from MarketingProfs shows that organizations that have sales and marketing teams aligned on an account-based marketing strategy have seen up to a 208% increase in marketing revenue ! What is account based marketing?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Salesforce Marketing Cloud

SEPTEMBER 8, 2022

When the economy shows signs of slowing down, marketing budgets are often the earliest casualties. However, not all marketing investments are created equal, and website personalization will help you regardless of the economic climate. There are several reasons why your business should focus on website personalization.

Website Personalization 97

Website Personalization Marketing Budget Marketing Websites Personalization 97

Engagio

MARCH 29, 2021

A marketer’s dream.). Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Note: Finding accounts in-market for your product is a key part of a personalization strategy.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Customer Experience Matrix

APRIL 26, 2024

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. More recently, we’ve seen interest in using customer data beyond marketing, which makes IT and data teams more interested in CDP projects.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Terminus

DECEMBER 4, 2023

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Email Marketing Automation Email is a powerful tool for personalization.

B2B Marketing 29

B2B Marketing Personalization Marketing Management Marketing Automation Services 29

Metadata

AUGUST 6, 2023

Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: More than 80% of B2B buyers believe personalization improves the purchasing experience Just 25% of B2B buyers feel companies are meeting their expectations for personalized experiences. I also get it.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. What can retargeting help marketing teams achieve? What is retargeting?

Cost per Lead 344

Cost per Lead Urgency Marketing CPL Landing Pages 344

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. But it goes beyond that.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Bound360

JULY 10, 2018

Our most recent email series introduced a step-by-step approach to website personalization strategy. The strategy series outlined the five elements of a successful strategy: Solutions, Segmentation, Targeting, Tactics, and Optimization inspired by the Website Personalization Strategy eBook.

Customer Surveys 45

Customer Surveys Marketing Strategy Marketing & Strategy B2B Marketing 45

Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. What is Account-Based Marketing? Think About This.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136