Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

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Privacy Protection Email Marketing Privacy Differentiation 93

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple: 57.2%. Gmail: 30.2%.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. Apple Mail Privacy: 1.5%.

Privacy Protection 90

Privacy Protection Privacy Email Marketing Mobile Marketing 90

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Top email clients. If you’ve been following along, you’ll recall that last month we introduced a new grouping for Apple clients. To learn why, head over to our blog on email client market share.

Privacy Protection 97

Privacy Protection Privacy Email Marketing Mobile Marketing 97

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers.

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple: 59.8%.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Differentiation 79

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. iOS still dominates ad spend market share — here’s why.

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Privacy Advertisements Advertising Tips 113

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. Apple: 57.4%. Apple iPhone (iOS Mail): 10.7%. Gmail: 30.4%.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. What Is Apple Mail Privacy Protection?

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Privacy Protection Privacy B2B Marketing Open Rate 65

Litmus

NOVEMBER 20, 2023

Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks. Now, what exactly are those manual, repetitive tasks in the email workflow?

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Marketing AI Email Marketing Tools Privacy Policies 66

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. .

Open Rate 114

Open Rate Marketing Automation Services Peer-to-peer Click Rate 114

Liveintent

SEPTEMBER 28, 2021

In the email world, no doubt the talk of the town is centered around Apple’s latest software update, iOS 15, which was officially released on September 20th. Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. Yes, we’ll feel some pain.

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Open Rate Email Marketing Planning Click Rate 131

DotDigital

JUNE 14, 2021

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact. Organizations at every level, are developing new, more agile, digital marketing strategies. Apple’s recent announcements may seem to impact that direct customer engagement, or at least shake things up.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward. Does Apple’s MPP apply to the Apple Mail macOS app for Apple computers?

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Privacy Protection Privacy Webinar Metrics Open Rate 66

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. And why not?

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Marketing AI Paid Search Agency Trends Copyright 135

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list?

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Scoop.it

JANUARY 24, 2023

emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

DotDigital

OCTOBER 12, 2021

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that our businesses depend on are going to need to adapt. Where’s my email? . Resist the urge to send to all.

Deliverability 59

Deliverability Click Rate Email Marketing Interactive Marketing 59

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell?

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. What Is Retention Marketing?

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Paid Content Work Management Marketing Management Budget Programs 44

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. Web analytics tools collect data to show you how visitors arrive at your website and what they do once they’re there. These tools let you compare data over time to see patterns. When you need data to be packaged differently.

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Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Digilant

OCTOBER 8, 2020

Omnichannel marketing has proven itself to be more than just a buzzword of 2020. Advertisers are quickly realizing both the importance and necessity of implementing an omnichannel marketing strategy. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. But first, what is omnichannel marketing?

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

Parse.ly

APRIL 6, 2020

Web analytics tools collect data to show you how visitors arrive at your website and what they do once they’re there. These tools let you compare data over time to see patterns. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

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Privacy Email Marketing Rules Privacy Protection 100

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . What Is the iOS 14 Release? The major highlight of the iOS 14 update is how it handles user privacy and data use.

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Paid Search Agency Mobile Advertising Ads Lead Ranking 52

Litmus

SEPTEMBER 30, 2021

Last week, Apple released iOS 15 and iPadOS 15. The biggest concern about that for marketers has been Mail Privacy Protection. But what about Hide My Email? Hide My Email is exactly that. Hide My Email is what it says it is: It allows people to hide any of their email addresses (e.g.,

Email Marketing 87

Email Marketing Privacy Protection Privacy Paid Search Agency 87

LeadSquared

OCTOBER 22, 2021

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. But there are a lot more data to analyze. Several organizations refuse to believe in the power of email marketing. But if you’re wondering – to email or not email, get your answers from the following statistics.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Convert

MARCH 2, 2022

In the post iOS 14 world, consumers are blatantly telling brands to stop data collection. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. IT Modernization and Big Data. Supply Chain Optimization.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

In the post iOS 14 world, consumers are blatantly telling brands to stop data collection. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. IT Modernization and Big Data. Supply Chain Optimization.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

DotDigital

SEPTEMBER 13, 2021

We never stopped engaging with you, starting interesting conversations around everything from email marketing and cross-channel engagement to working from home and crisis communication. In an email survey that went out to our entire marketing database, 51% of respondents came back in favor of a return to live, in-person events.

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Marketing Automation Services Work Management Marketing Management Advertising Agencies 52

Porch Group Media

JANUARY 26, 2022

The marketing team at V12 creates numerous types of content to educate our readers. Blogs, webinars, videos, infographics, success kits, and surveys cover a range of topics including mover marketing, email marketing, omnichannel tactics, retail shopping trends, and more. COVID-19 has had a huge impact on moving trends.

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First-Mover Advantage Webinar Metrics Intent Signal Privacy 40

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. ” Spotify has the data you need to reach relevant prospects. Moreover, they also have the location data, which is like a goldmine for an advertiser. Spotify has all the data about its customers.

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Paid Search Agency Ads Video Marketing Ad Frequency 59

Litmus

APRIL 24, 2020

In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. I’m your host, Jason Rodriguez. Jason Rodriguez: Awesome.

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Interactive Marketing Email Marketing Paid Search Agency Work Management 73

Single Grain

NOVEMBER 20, 2020

In this article, I have listed the top SEO agency software to efficiently manage all your tasks, research and data collection, improve collaboration among your employees, and increase your overall team productivity. Book My Free SEO/Marketing Consultation . Content Marketing. Content Marketer. Keyword Research.

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Enterprise Management Work Management Paid Search Agency Marketing Management 52

Litmus

APRIL 23, 2020

In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. Learn more about our integration with SFMC ?.

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Interactive Marketing Email Marketing Paid Search Agency Planning 73