Five B2B marketing predictions that will come true in 2018
The B2B Research Blog
JANUARY 4, 2018
That’s exactly what Circle did with our friends at B2B Marketing. In November/December 2017 we surveyed 350 B2B marketers and asked them to indicate how focused they were on 14 different trends right now. The B2B Marketing Trend Tracker reveals that five trends will become mainstream in 2018, with the majority of B2B marketers investing considerable time and money into them as we speak: Improving the customer experience.