Remove Marketing Strategy Remove Social Marketing Remove Social Networks Remove Viral Marketing
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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

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How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

What is a social epidemic? A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. In his 2000 debut book, ‘The Tipping Point,’ Canadian journalist and staff writer for The New Yorker Malcolm Gladwell discusses the social epidemic concept.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. It’s currently one of the most popular social networks in the world, with a projected 2.5

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Should B2B Marketers Include TikTok in Their Social Media Strategy?

Circle Studio

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. You might even ask yourself if your firm’s social strategy should include it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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Employee advocacy: The untapped goldmine in your content marketing strategy

Martech

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds?