Revenue Marketing Insights from 80 Marketing Leaders
NOVEMBER 30, 2018
What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and ROI. Here’s what marketing leaders find most challenging about revenue marketing and tracking ROI: Lead Quantity vs. Quality.