Power Opinions - BANT is BUNK … Revisited
ViewPoint
SEPTEMBER 24, 2013
Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I believe that this is market dependent. If the right person has the right pain and is in your target market, work the deal.". Think: lead nurturing.
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